Tag Archives: Luxury

Luxury Brand Management: A World of Privilege by Michel Chevalier, Gérald Mazzalovo

Overview: What defines a luxury brand? Traditional wisdom suggests that it’s one that’s selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as …
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ALG’s Luxury Models Perceived Quality Study

Automotive Lease Guide recently announced that Lexus has maintained its top position in its Luxury Models Summer 2009 Perceived Quality Study (PQS). Only four brands out of the 15 surveyed showed a year-over-year improvement, with Cadillac registering the strongest performance with a four-point increase in its overall score, helping it jump two places to number …
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