Tag Archives: New databases

New Product: WARC

The IESE Library now has access to WARC (World Advertising Research Center), an excellent resource for marketing and advertising. WARC provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. Includes information and advice on almost any advertising and marketing issue, delivered via best practice guides, case studies, research …
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New Product: BoardEx on WRDS

The IESE Library now has access to BoardEx data for the Europe region through Wharton Research Data Services (WRDS). BoardEx is a database on board composition with biographical information on most board members around the world. BoardEx currently contains information on over 20,000 company boards and 900,000+ Individuals – board directors and senior managers. Years …
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