Tag Archives: Pricing

The Digital Music Industry Outlook

Datamonitor 360 has just published the “The Digital Music Industry Outlook” which forecasts that global digital music revenues will grow at a CAGR of 22.1 percent to reach $20.1bn by 2015, from $7.4bn in 2010. North America was the world’s largest market in 2010, accounting for about 42.8 percent of global revenues, followed by Asia …
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle, John E. Hogan, Joseph Zale. 5th ed. Boston: Prentice Hall, c2011.

This book shows readers how to manage markets strategically – rather than simply calculate pricing based on product and profit – in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. For more …
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