Tag Archives: Public relations.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Your Buyers Directly by David Meerman Scott. ISBN: 9780470113455.

Synopsis The New Rules of Marketing and PR shows marketers how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of …
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