Tag Archives: Relationship marketing

Connected strategy: building continuous customer relationships for competitive advantage by Nicolaj Siggelkow, Christian Terwiesch

Overview: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships—while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New …
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