Tag Archives: Social media–Economic aspects

We first: how brands and consumers use social media to build a better world by Simon Mainwaring. (New York : Palgrave Macmillan, 2011.)

Synopsis Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change. For more information, click here. You can find this title at IESE’s Library catalog.

The social media bible: tactics, tools, and strategies for business success by Lon Safko, David K. Brake. ISBN: 9780470411551

Synopsis The Social Media Bible provides a clear step-by-step guide to building or transforming your business into a social media-enabled enterprise. Adopting the systematic approach it presents will help you to: * Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment. * Determine which social media …
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