Tag Archives: Social Media

The World’s 50 Most Popular Brands

Instagram claimed the top spot in “The World’s 50 Most Popular Brands of 2015” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Facebook, Youtube, Twitter, Apple, Google, Disney, Snapchat, Amazon.com and Netflix. This dashboard draws on data from more than 300 million online sources, …
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The World’s 50 Most Popular Brands

Google claimed the top spot for the third year in a row  in “The World’s 50 Most Popular Brands of 2015” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Apple, Twitter, Facebook, Instagram, Microsoft, NBA, Disney, NFL and BMW. The fully interactive report analyzed more …
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The World’s 50 Most Popular Brands

Google claimed the top spot for the second year in a row  in “The World’s 50 Most Popular Brands of 2014” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Twitter, Facebook, Apple, Tumblr, Disney, Microsoft, BMW, Youtube and Nike. The fully interactive report …
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Insurance 2020: The digital prize – Taking customer connection to a new level

According to this research, 71% of general insurance consumers already use a digital platform, such as price comparison websites, insurance sites and social media, to research before buying products or services. With more access to information than ever before, customer expectations are rising rapidly, leaving non-life insurers behind. The report by PricewaterhouseCoopers finds out how …
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Creating social value : a guide for leaders and change makers by Cheryl Kiser.

Overview: Social value creation is a journey and each company charts its own path through uncertain and complex terrain. The entrepreneurial leaders profiled in this book are trail-blazers in this new business landscape using both strategy and innovation to generate profits and social value simultaneously.Creating Social Value focuses on the motivations and preoccupations of entrepreneurial leaders …
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The 2013 Web Index

The World Wide Web Foundation has just published “The 2013 Web Index.”, the world’s first measure of the Web’s contribution to social, economic and political development in 81 countries. Sweden tops the annual Web Index country rankings for 2013 followed by Norway, United Kingdom, United States of America and New Zealand. The Philippines has emerged …
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Driving B2B Demand With Social Media

Forrester has just published the report “Driving B2B Demand with Social Media.” When it comes to using social media to attract customers, business-to-business (B2B) marketers have focused more on the media than the social aspect. Today, B2B marketers use social media as another outbound channel to push company news and product messages but fail to …
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Guerrilla marketing for job hunters 3.0: how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today by Jay Conrad Levinson, David E. Perry. (Hoboken, N.J. : Wiley, 2011)

Overview The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You’ll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like …
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Los medios sociales en España: La visión de la alta dirección

IESE and the University of Navarra have produced a study on the degree of implementation and use of social media by the senior management of Spanish companies. The report, based on a survey of 681 Spanish-based companies, reveals that business managers in Spain primarily use social media to inform, chat, entertain and sell their products …
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The thank you economy by Gary Vaynerchuk. (New York : Harper Business, 2011)

Overview The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy …
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