Tag Archives: Valuable brands

Top 100 Most Valuable Global Brands 2018

Eight out of the Top 10 are technology or tech-related brands. This category continues to dominate the rankings with Google and Apple retaining the number 1 and 2 spots, growing +23% to $302.1 billion and +28% to $300.6 billion respectively. Amazon moved into the no.3 position ahead of Microsoft, growing +49% to $207.6 billion, while Tencent rose to no.5 ahead of Facebook(no.6) growing +65% …
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Top 100 Most Valuable Global Brands 2017

Google and Apple remained the No. 1 and 2 brands in the Global Top 100, each valued at almost $250 billion (combined, about the GDP of Sweden.) Microsoft took third place also this year with a 18 per cent leap in brand value to $143.2bn. Amazon entered the Global Top 10 at No. 4, with …
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The World’s 50 Most Popular Brands

Instagram claimed the top spot in “The World’s 50 Most Popular Brands of 2015” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Facebook, Youtube, Twitter, Apple, Google, Disney, Snapchat, Amazon.com and Netflix. This dashboard draws on data from more than 300 million online sources, …
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The World’s 50 Most Popular Brands

Google claimed the top spot for the third year in a row  in “The World’s 50 Most Popular Brands of 2015” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Apple, Twitter, Facebook, Instagram, Microsoft, NBA, Disney, NFL and BMW. The fully interactive report analyzed more …
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Top 100 Most Valuable Global Brands 2015

Apple has seen a 67% year-on-year rise in its brand value to reach $247bn and overtake Google as the ‘world’s most valuable brand’, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list. Microsoft took third place this year with a 28 per cent leap in brand value to $115.5bn, while IBM dipped …
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The World’s 50 Most Popular Brands

Google claimed the top spot for the second year in a row  in “The World’s 50 Most Popular Brands of 2014” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Twitter, Facebook, Apple, Tumblr, Disney, Microsoft, BMW, Youtube and Nike. The fully interactive report …
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Top 100 Most Valuable Global Brands 2014

Google was ranked number one, with a total value of $158.8 bn in The BrandZ Top 100 Most Valuable Global Brands list published by Millward Brown Optimor. After three years at the top, Apple slipped to second place in the rankings with an estimated value of $147.8 bn, while IBM moved into the top three for the first time ever, with …
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Most Valued Companies Among Spaniards

German automotive giant Mercedes-Benz is the most reputed company among Spaniards, according to the study RepTrak Pulse Spain 2012, published by the Reputation Institute. Google, Danone, Nestlé and Mercadona (in ascending order) round out the top 5. The companies that have most significantly improved their standing in Spain are BP, Caser Seguros and Sacyr Vallehermoso. …
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Why We Love the Brands We Love

ING DIRECT and IESE Business School have presented a new study (in Spanish) titled “The Brands We Love,” which offers explores the psychology of the new Spanish consumer and the factors that weigh in most when it comes to choosing and valuing their “most loved brands.”   The study measures the affection consumers have for …
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