{"id":1408,"date":"2014-09-01T09:00:06","date_gmt":"2014-09-01T08:00:06","guid":{"rendered":"https:\/\/blog.iese.edu\/doing-business\/?p=1408"},"modified":"2014-09-02T13:50:41","modified_gmt":"2014-09-02T12:50:41","slug":"marina-silva-and-brazils-environment","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/doing-business\/2014\/09\/01\/marina-silva-and-brazils-environment\/","title":{"rendered":"Marina Silva and Brazil’s Environment"},"content":{"rendered":"

This week I found myself crisscrossing Brazil<\/strong> with stops in Belo Horizonte, Curitiba and Brazilia. The tragic death of Presidential candidate Eduardo Campos<\/strong> has opened the way for his running mate, Marina Silva to lead the ticket for Brazil’s Socialist Party<\/strong>.<\/p>\n

Marina<\/a>, as everyone in Brazil calls her, who once ran under the green party ticket, only joined the PSB because her team had not managed to get her on the ballot in time but has, in two weeks, emerged as the front runner<\/a>\u00a0in the election\u00a0which is scheduled for October 5th.<\/p>\n

\"Marina<\/a>
Marina Silva<\/figcaption><\/figure>\n

Besides Marina\u00a0and Brazil’s current president, Dilma Rousseff<\/strong>, there are an additional\u00a09 candidates in the race\u00a0including\u00a0Aecio Neves<\/strong> who was in line to be in second place until the irruption of Ms. Silva last week.\u00a0Brazil’s electoral system calls for a second round election on October 29th if the leading candidate\u00a0does not get a clear majority so the thinking is that whoever takes second place has a chance to win if they can unite the opposition.<\/p>\n

The most recent polls<\/a> have Ms. Silva\u00a0tied with Dilma Rousseff in the first round and winning the second!<\/p>\n

A Green Agenda<\/strong><\/p>\n

While the election is mostly about the economy which has slowed down and the perceived waste associated with the world cup (which Brazil of course didn’t win!) Ms. SIlva\u00a0brings an interesting mix of environmentalism coupled with a\u00a0deep faith as an evangelical Christian.<\/p>\n

Brazil faces huge environmental challenges<\/strong> including deforestation<\/strong>, energy shortages<\/strong> due to lack of rain to drive its hydroelectric infrastructure,\u00a0devastating traffic<\/strong> and air pollution<\/strong> in the cities and tremendous social inequality<\/strong>.<\/p>\n

Marina, who\u00a0was Minister for the Environment from 2003 to 2008 under president Lula da Silva, can\u00a0be compared to Barak Obama as an unlikely Presidential candidate<\/strong> as she was born in a poor family<\/strong> in the North of the country and has also sparked a wave of support which the country has not seen since Lula da Silva’s election in 2003.<\/p>\n

\"Leonardo<\/a>
Leonardo Petrelli<\/figcaption><\/figure>\n

A graduate of IESE’s AMP in Media & Entertainment<\/a><\/strong>, Leonardo Petrelli<\/strong>, who owns a media business with TV, Radio and Press\u00a0in the southern part of the country, is convinced that “Marina will be the next president of Brazil” and thinks that Dilma Rousseff might not even make it to the second round.<\/span><\/p>\n

The Challenge of Governing<\/strong><\/p>\n

Her challenge, according to Petrelli, is that she has very little political organization and it is unclear to what extent\u00a0the party she nominally heads will actually support her legislative agenda<\/strong> in the Brazilian Congress and Senate.<\/p>\n

\"Cardoso\"<\/a>
Cardoso<\/figcaption><\/figure>\n

While the consensus appears to be that Mr.\u00a0Neves is out of the race,<\/span>\u00a0Fernando Henrique Cordoso, who holds great influence\u00a0in Neves’\u00a0party has been saying positive things about Marina and perhaps will offer the party’s support if she tempers her green agenda<\/strong>.<\/span><\/p>\n

Brazil<\/strong> has entered into recession and needs economic stimulus and jobs<\/strong> of the kind provided by Anglo American’s giant Minas Rio<\/a>\u00a0mining project (about which we are writing a case study) and\u00a0Marina must figure out how to convince\u00a0Brazil’s economic elite that sustainability make good business strategy<\/strong>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This week I found myself crisscrossing Brazil with stops in Belo Horizonte, Curitiba and Brazilia. The tragic death of Presidential candidate Eduardo Campos has opened the way for his running mate, Marina Silva to lead the ticket for Brazil’s Socialist Party. Marina, as everyone in Brazil calls her, who once ran under the green party […]<\/p>\n","protected":false},"author":788,"featured_media":1419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40367],"tags":[346,61144,82407,82405,132],"class_list":["post-1408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-sustainability","tag-brazil","tag-dilma-rousseff","tag-eduardo-campos","tag-marina-silva","tag-sustainability"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t