{"id":1489,"date":"2014-10-13T08:00:43","date_gmt":"2014-10-13T07:00:43","guid":{"rendered":"https:\/\/blog.iese.edu\/doing-business\/?p=1489"},"modified":"2014-11-24T11:11:06","modified_gmt":"2014-11-24T10:11:06","slug":"water-and-sanitation-first","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/doing-business\/2014\/10\/13\/water-and-sanitation-first\/","title":{"rendered":"Water and sanitation first!"},"content":{"rendered":"

Looking at the list of topics covered in this space over the last year, it is clear that the issues of water scarcity and sanitation<\/strong>\u00a0is not well represented.<\/p>\n

\"unmdg_07English\"<\/a>Back in December, I wrote a post<\/a> about clean tech for Africa which touched on the United Nations’ Millennium\u00a0goals<\/strong> for 2015. The UN, in 2005, set eight long term goals\u00a0on key issues\u00a0to make the world a better place. Goal number 7 was to Ensure Environmental Sustainability and Target 7C was to:\u00a0“Halve, by 2015, the proportion of the population without sustainable access to safe drinking water and basic sanitation”<\/strong><\/em>.<\/p>\n

According to the UN, the world has made great progress on\u00a0the first part of the challenge concerning drinking water but will, most likely, not achieve the sanitation target as there were, in 2012, 2.5 billion people without access to what is called “improved sanitation”<\/strong>. This is not to say that everyone else has flush toilets in their houses and apartments as a well dug latrine with a plank of wood is considered “improved” and is already a huge step forward for many poor people.<\/p>\n

Difficult Data<\/strong><\/p>\n

Of course just understanding what\u00a0the situation is on these issues is a daunting task and a massive effort to collect data on a global basis\u00a0was launched which is well documented by the World Health Organisation and Unicef in a series of reports.<\/p>\n

\"Screen<\/a>Last week, I shared the 2013 report<\/a>, which has data from 2012, with my students in the second year of our full time MBA program.<\/p>\n

What struck me most by the students’ reaction is that they were very skeptical about the progress reported from developing countries and especially critical about data from their own countries such as India, Peru, Brazil and others.<\/p>\n

The discussion revolved around the unreliability of data collection in the developing world and the political motivation of government officials which might lead them to overstate progress on sensitive issues.<\/p>\n

Peepoople and innovative business models<\/strong><\/p>\n

The 50\u00a0billion dollar question\u00a0is how to raise capital to fund the needed investment in infrastructure that both urban and rural populations need in this area.<\/p>\n

The problem is that building sewers is expensive and it is unclear how poor people in informal settlements (favelas, slums, shanty towns, etc.) will ever be able to pay enough to make such projects worthwhile.<\/p>\n

\"Peepoo<\/a>
Peepoo Toilet<\/figcaption><\/figure>\n

One approach developed by Anders Wilhelmson, Camilla Wirseen, and Peter Thuvande\u00a0is the PeePoo<\/a>, a hygienic, sustainable, and inexpensive toilet system currently deployed for disaster relief and in pilot projects in Kenya’s Kibera slum and in other places that\u00a0can make a real difference in people’s lives.<\/p>\n

There is a\u00a0case study put together by the Sustainable Sanitation Alliance<\/a>\u00a0and IESE will publish the\u00a0one we wrote\u00a0in a few weeks.<\/p>\n

Complex Issue<\/strong><\/p>\n

Water is actually tremendously complex<\/strong> and will thus be the subject of further posts in this series. The first issue, in my view, is the one discussed in the report cited above which is to make sure that all people have access to drinking water and some level of sanitation<\/strong> to keep them and their children healthy.<\/p>\n

\"World<\/a>
World Population<\/figcaption><\/figure>\n

At issue is the world population has roughly doubled in the last fifty years and\u00a0approximately 70% of all fresh water available is used for agriculture and another 20% for industry leaving only 10% for people.<\/p>\n

Fresh water can, however, be created from sea water and the business of creating, conserving, distributing, and using water is an $500 billion\u00a0business opportunity<\/strong> which will be discussed in subsequent posts as well as the very real, and dangerous geopolitical issues which go with the issue.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fresh water and sanitation are a vitally important for human life and while access to water is improving, without innovations such as the one developed by Peepoople …<\/p>\n","protected":false},"author":788,"featured_media":1496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70358],"tags":[76548,66046,76549,90128],"class_list":["post-1489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-water","tag-millennium-goals","tag-peepoople","tag-sanitation","tag-water"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/posts\/1489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/users\/788"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/comments?post=1489"}],"version-history":[{"count":10,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/posts\/1489\/revisions"}],"predecessor-version":[{"id":1596,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/posts\/1489\/revisions\/1596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/media\/1496"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/media?parent=1489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/categories?post=1489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/tags?post=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}