{"id":1543,"date":"2014-11-03T09:00:02","date_gmt":"2014-11-03T08:00:02","guid":{"rendered":"https:\/\/blog.iese.edu\/doing-business\/?p=1543"},"modified":"2015-03-17T11:14:29","modified_gmt":"2015-03-17T10:14:29","slug":"money-and-water","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/doing-business\/2014\/11\/03\/money-and-water\/","title":{"rendered":"Money and Water"},"content":{"rendered":"

For the last few weeks this space has been exploring different aspects of the global water business and has mentioned a figure of $ 500 billion as the total value of goods and services connected to water around the world.<\/p>\n

Different Numbers<\/strong><\/p>\n

In a report<\/a> published in 2009 , Mckinsey distinguished between the water basin level or the “upstream” part of the business and what it calls the traditional perspective emphasizing “downstream water supply and sanitation, as well as industrial use. According to this report, the traditional sector moved about $ 485 billion in 2005 and was projected to reach $ 770 billion by 2016.<\/p>\n

Global Water Intelligence<\/a>, an industry web site and magazine estimates the current market at $ 556.8 billion and projects 3.9 % through 2018.<\/p>\n

Using a different definition, SNet<\/a>, a competing source of date for the industry estimates the total size of what it calls The Global Water Market at $ 375 Billion with growth on the order of 4-5% and about half of the sector coming form municipal water utilities.<\/p>\n

\"SNet\"<\/a>
SNet<\/figcaption><\/figure>\n

Market Segments<\/strong><\/p>\n

Another way to look at the water market is to consider the fundamental aspects mentioned in last week’s post<\/a> on the 15 draught in the American West and earlier posts on sanitation.<\/p>\n

Looking at it this way the market has four\u00a0distinct segments as follows:<\/p>\n