{"id":896,"date":"2014-02-10T10:00:34","date_gmt":"2014-02-10T09:00:34","guid":{"rendered":"https:\/\/blog.iese.edu\/doing-business\/?p=896"},"modified":"2014-02-10T13:51:02","modified_gmt":"2014-02-10T12:51:02","slug":"sochi-sustainability","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/doing-business\/2014\/02\/10\/sochi-sustainability\/","title":{"rendered":"Sochi &amp; Sustainability"},"content":{"rendered":"<figure id=\"attachment_902\" aria-describedby=\"caption-attachment-902\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/imgres-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-902 \" alt=\"skyscrapercity.com\" src=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/imgres-1-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-902\" class=\"wp-caption-text\">skyscrapercity.com<\/figcaption><\/figure>\n<p>This week I have been in New York City for the first module of the <a title=\"IESE Advanced Management Program in Media and Entertainment (AMP)\" href=\"http:\/\/www.iese.edu\/en\/executive-education\/sectorial-management-programs\/media-entertainment\/introduction\/\" target=\"_blank\">Advanced Management Program in Media &amp; Entertainment<\/a> and went with the program participants to visit <a title=\"NBC News\" href=\"http:\/\/www.nbcnews.com\" target=\"_blank\">NBC News<\/a> and luckily managed to see <a href=\"https:\/\/twitter.com\/alexjwallace\">Alex Wallace<\/a>, a graduate of the program before she flew out to <strong>Sochi<\/strong> for the <strong>Winter Olympics<\/strong>.\u00a0\u00a0Having been too busy teaching to focus on the issue I have been doing what I can to catch up.<\/p>\n<p><strong>Sustainable Sochi?<\/strong><\/p>\n<figure id=\"attachment_904\" aria-describedby=\"caption-attachment-904\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/imgres-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-904\" alt=\"dailymail.co.uk\" src=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/imgres-2-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-904\" class=\"wp-caption-text\">Source: dailymail.co.uk<\/figcaption><\/figure>\n<p>A quick search on the web finds a number of news items on <a title=\"Sochi Olympics environmental problems\" href=\"http:\/\/science.time.com\/2014\/01\/30\/sochi-winter-olympics-environmental-damage\/\" target=\"_blank\">environmental problems at the games<\/a>. It seems one of the tunnels under construction collapsed damaging nearby buildings, villagers have been displaced from their homes, and damage has been done to the local wetlands which critics say will hurt the regions biodiversity.<\/p>\n<p>The critical articles contrast this spotty record with Russia&#8217;s promise of a waste free, green games and the pledge to carry out integrated efforts to protect the environment and to build the Olympics based on sustainable principals.<\/p>\n<h3><strong>Sochi&#8217;s Legacy<\/strong><\/h3>\n<p>Trying to get past the hype and find the true environmental impact, I downloaded the <a href=\"http:\/\/gtcdn.sochi2014.com\/uplcontent\/vusvVz\/legacyITOG.pdf\">official Legacy Report<\/a> put out by Sochi&#8217;s organizers and what is clear is that Russia has accomplished nothing sort of a miracle in being able to hold the event at all and that the scope and scale of the project is enormous.<\/p>\n<figure id=\"attachment_907\" aria-describedby=\"caption-attachment-907\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/RIAN_archive_145992_Krasnaya_Polyana.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-907  \" alt=\"commons.wikimedia.org\" src=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/RIAN_archive_145992_Krasnaya_Polyana-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/RIAN_archive_145992_Krasnaya_Polyana-300x200.jpg 300w, https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/RIAN_archive_145992_Krasnaya_Polyana-624x416.jpg 624w, https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/RIAN_archive_145992_Krasnaya_Polyana.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-907\" class=\"wp-caption-text\">Krasnaya Polyana. Source: commons.wikimedia.org<\/figcaption><\/figure>\n<p>The mountain cluster of Sochi, about an hour from the city itself has taken a quiet sleepy village, Krasnaya Polyana and turned it into a modern ski resort in just a few short years. According to the Legacy report, many houses in the village were not connected to the inadequate local sewer system, neither Sochi or Krasnaya Polyana had adequate electric and hot water infrastructure and of course the roads and railways were not even close to what has been built today.\u00a0Examples of what has been accomplished include 4 power plants, 3 sewage treatment plants and train stations which were built reportedly incorporating sustainable principals.<\/p>\n<p>Clearly modernizing such a place so much and so fast will damage its environment. Last summer I had the opportunity to visit Park City Utah, site of the 2002 Winter Olympics and Paralympics and while I found the town charming and understand that the skiing is great, the games and subsequent development has clearly had a negative environmental impact on the almost pristine wilderness that was there before.<\/p>\n<p><span style=\"font-size: 1rem;line-height: 1.714285714\">It is probably too early to tell the degree to which the different projects at Sochi were done in an environmentally responsible way and what damage has been done to the flora and fauna of the region. An interesting question is why build Sochi at all and the answer appears to lie in more\u00a0<\/span>geopolitical<span style=\"font-size: 1rem;line-height: 1.714285714\">\u00a0concerns.<\/span><\/p>\n<h3><strong>Back to the USSR<\/strong><\/h3>\n<p>Matt Ford recently wrote an <a href=\"http:\/\/www.theatlantic.com\/international\/archive\/2014\/02\/the-geopolitics-of-winter-olympic-medal-counts\/283552\/\">article<\/a> in the <em>Atlantic<\/em> that Sochi is Vladimir Putin&#8217;s attempt to restore the former Soviet Union&#8217;s prestige in the winter games that has suffered in the last few games. In fact, the Legacy report explicitly points out that the construction of Sochi was necessary because all of the former soviet training areas are now located in independent countries such as Georgia, Armenia, Latvia, Belarus, and the Ukraine!<\/p>\n<figure id=\"attachment_901\" aria-describedby=\"caption-attachment-901\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/c4364dee0.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-901\" alt=\"The Atlantic 2\/7\/14\" src=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/c4364dee0.png\" width=\"570\" height=\"351\" srcset=\"https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/c4364dee0.png 570w, https:\/\/blog.iese.edu\/doing-business\/files\/2014\/02\/c4364dee0-300x184.png 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><figcaption id=\"caption-attachment-901\" class=\"wp-caption-text\">The Atlantic 2\/7\/14<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This week I have been in New York City for the first module of the Advanced Management Program in Media &amp; Entertainment and went with the program participants to visit NBC News and luckily managed to see Alex Wallace, a graduate of the program before she flew out to Sochi for the Winter Olympics.\u00a0\u00a0Having been [&hellip;]<\/p>\n","protected":false},"author":788,"featured_media":905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40367],"tags":[12613,76565,132],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-sustainability","tag-environmental-protection","tag-sochi-olympic-winter-games","tag-sustainability"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/posts\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/users\/788"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":12,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"predecessor-version":[{"id":913,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/posts\/896\/revisions\/913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/media\/905"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/doing-business\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}