{"id":5455,"date":"2025-10-08T02:05:14","date_gmt":"2025-10-08T00:05:14","guid":{"rendered":"https:\/\/blog.iese.edu\/empresafamiliar\/?p=5455"},"modified":"2025-12-09T11:57:54","modified_gmt":"2025-12-09T10:57:54","slug":"longchamp-valores-familiares","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/empresafamiliar\/2025\/longchamp-valores-familiares\/","title":{"rendered":"Longchamp, fiel a sus valores"},"content":{"rendered":"<p><strong><span style=\"font-weight: normal\">En l\u00ednea con nuestro art\u00edculo anterior sobre la <a href=\"https:\/\/blog.iese.edu\/empresafamiliar\/2025\/valores-familiares-legado\/\" target=\"_blank\" rel=\"noopener\">importancia estrat\u00e9gica de los valores familiares<\/a>, <\/span><\/strong><strong><span style=\"font-weight: normal\">esta semana presentamos el caso concreto de<strong> <a href=\"https:\/\/www.longchamp.com\/es\/es\/\" target=\"_blank\" rel=\"noopener\">Longchamp<\/a><\/strong>, una empresa familiar que ha convertido sus <\/span><\/strong><span style=\"font-weight: normal\">valores esenciales en una<\/span><strong><span style=\"font-weight: normal\"><strong> ventaja competitiva<\/strong>.<\/span><\/strong><\/p>\n<p><strong><span style=\"font-weight: normal\">La empresa fue fundada en Par\u00eds en 1948 y hoy est\u00e1 dirigida por <strong>Jean Cassegrain<\/strong>, tercera generaci\u00f3n de una familia que, sin dejar de ser fiel a sus principios \u2014<strong>sinceridad, dinamismo <\/strong><\/span><\/strong><span style=\"font-weight: normal\">y<\/span><strong><span style=\"font-weight: normal\"><strong> curiosidad creativa<\/strong>\u2014, ha sabido adaptarse a un <strong>entorno en constante evoluci\u00f3n<\/strong>.<\/span><\/strong><\/p>\n<h2 id=\"titulo-68d1780b468aebf0368b4594\" class=\"ue-c-article__headline js-headline\"><a href=\"https:\/\/www.expansion.com\/directivos\/2025\/09\/23\/68d1780b468aebf0368b4594.html\" target=\"_blank\" rel=\"noopener\">As\u00ed trabaja el nieto del fundador de Longchamp, siempre fiel a sus valores<\/a><\/h2>\n<p><em>Imagen en la home: <\/em><span class=\"text-Kvkr6N truncate-Pc_c1s textS-BC51wP\"><em><a href=\"https:\/\/unsplash.com\/@ettocl?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">L\u00e9onard Cotte<\/a> \u00b7\u00a0<\/em><a href=\"https:\/\/unsplash.com\/photos\/bridge-during-night-time-R5scocnOOdM?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\"><em>Unsplash<\/em><\/a> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u00ednea con nuestro art\u00edculo anterior sobre la importancia estrat\u00e9gica de los valores familiares, esta semana presentamos el caso concreto de Longchamp, una empresa familiar que ha convertido sus valores esenciales en una ventaja competitiva. La empresa fue fundada en Par\u00eds en 1948 y hoy est\u00e1 dirigida por Jean Cassegrain, tercera generaci\u00f3n de una familia [&hellip;]<\/p>\n","protected":false},"author":2313,"featured_media":5460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10587,1527],"tags":[120235,120226],"class_list":["post-5455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-familia","category-noticias","tag-longchamp","tag-valores-familiares"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/posts\/5455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/comments?post=5455"}],"version-history":[{"count":9,"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/posts\/5455\/revisions"}],"predecessor-version":[{"id":5528,"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/posts\/5455\/revisions\/5528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/media\/5460"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/media?parent=5455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/categories?post=5455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/empresafamiliar\/wp-json\/wp\/v2\/tags?post=5455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}