{"id":951,"date":"2022-11-21T17:30:15","date_gmt":"2022-11-21T16:30:15","guid":{"rendered":"https:\/\/blog.iese.edu\/entrepreneurship\/?p=951"},"modified":"2022-12-09T16:25:12","modified_gmt":"2022-12-09T15:25:12","slug":"ieses-summer-entrepreneurship-experience-the-case-of-cassian-stanjek-mba-23","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/entrepreneurship\/2022\/11\/21\/ieses-summer-entrepreneurship-experience-the-case-of-cassian-stanjek-mba-23\/","title":{"rendered":"IESE\u2019s Summer Entrepreneurship Experience: The case of Cassian Stanjek (MBA \u201922)"},"content":{"rendered":"

\"\"<\/a><\/p>\n

IESE\u00b4s Summer Entrepreneurship Experience (SEE)<\/a> gives MBAs a chance to get real-world, hands-on learning on what it\u2019s like to turn an idea into a business. We spoke with Cassian Stanjek (MBA ’22)<\/strong> who gave us some insights into his experiences of SEE 2021.<\/p>\n

1. How did the SEE structure help you to launch your project?<\/strong>
\nThe SEE structure gives a great framework for how to structure your launch.<\/p>\n

2. What did you get from being mentored by IESE\u00b4s faculty?<\/strong>
\nWe established an additional weekly check-in with them, which was very beneficial for us because we could address specific problems and challenges and get their insight from their experience. In addition, the weekly sessions were a good sounding board for us, and fellow students’ questions helped us to get an outsider\u2019s perspective.<\/p>\n

3. For you, what are the main benefits of the SEE?<\/strong>
\nThe regular exchange among the students, the insights from the mentors, and spending one summer in Barcelona!<\/p>\n

4. Why would you recommend the SEE to an MBA student?<\/strong>
\nThe SEE program gives you the unique opportunity to focus your time on your business idea without the risk you would face at another stage in life. It is a perfect program for all budding entrepreneurs and students who want to gain more understanding about whether entrepreneurship is the right thing for them.<\/p>\n

5. How does the SEE complete the training of the Fundamentals subject in the first year?<\/strong>
\nThe Fundamentals course is more theoretical compared to the SEE program, where it is all about doing, and putting things into practice. By taking both, you get a good combination of both kinds of knowledge \u2013 the one you acquire by studying and the one you get by doing.<\/p>\n

6. What do you think is a unique thing that the SEE can provide for a project like Vitana?<\/strong>
\nThe playground to work on your idea in a structured manner, with peers and mentors around you.<\/p>\n

7. What was for you the best of the SEE format? (The contacts, the sessions, the times\u2026)<\/strong>
\nThe contacts with Luis M. Cabiedes<\/a> and Mauricio Prieto<\/a>.<\/p>\n

8. In the case of Vitana, in what part of the business did the SEE especially help you? (Logistics issues, business model, market implementation\u2026)<\/strong>
\nWe only worked on Vitana during the SEE, so the project was all about customer interviews, understanding your persona, etc. For this, the SEE was very helpful.<\/p>\n

9. Why do you think Vitana was a project that fitted into the SEE?<\/strong>
\nIt was a healthcare startup \u2013 which is a perfect topic for the SEE!<\/p>\n

10. From your perspective, how should a first-year MBA student approach the SEE?<\/strong>
\nTalk to as many formers SEE participants as possible and think carefully whether you would rather spend your internship in the corporate world or on a project that addresses your dreams and your entrepreneurial heart.<\/p>\n

11. What was the main difference in your project when it arrived at the SEE and when it left?<\/strong>
\nWhen we arrived, the project was just an idea. When we left, we had built a homepage, test products, marketing material, and a deep understanding of the industry, the clients, and the challenges of the sector.<\/p>\n

12. What challenges are you facing now at Vitana?<\/strong>
\nWe stopped the project after the SEE because, thanks to all our interviews, we figured out that the solution of truly personalized supplements was too \u201cpremium\u201d for Spain.<\/p>\n

Thanks Cassian!<\/p>\n

Are you interested in finding out more about the SEE? Get in touch with us here<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

IESE\u00b4s Summer Entrepreneurship Experience (SEE) gives MBAs a chance to get real-world, hands-on learning on what it\u2019s like to turn an idea into a business. We spoke with Cassian Stanjek (MBA ’22) who gave us some insights into his experiences of SEE 2021. 1. How did the SEE structure help you to launch your project? […]<\/p>\n","protected":false},"author":2386,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157,240],"tags":[89755,89754,10],"coauthors":[116155],"class_list":["post-951","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship","category-innovation","tag-entrepreneurship","tag-innovation","tag-mba"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/posts\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/users\/2386"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/comments?post=951"}],"version-history":[{"count":5,"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/posts\/951\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/posts\/951\/revisions\/972"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/media?parent=951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/categories?post=951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/tags?post=951"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.iese.edu\/entrepreneurship\/wp-json\/wp\/v2\/coauthors?post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}