[VIDEO] Competing With Hardware

By Josep Valor
Posted on 22/12/2011

Ever wondered why hardware, the money losing business five years ago is now becoming the jewel of the crown of many companies and even pure software players like Google are in love with tangible devices?

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About Josep Valor

Josep Valor-Sabatier is professor of information systems and information technology and holder of the Indra Chair of Digital Strategy. He received his Ph.D. in Operations Research from MIT, and his Sc.D. in Medical Engineering from the Harvard-MIT Division of Health Sciences and Technology. Josep Valor teaches extensively at the senior executive level on Management Information Systems, Media Management, Management of Technology, and Strategy.

3 thoughts on “[VIDEO] Competing With Hardware”

  1. People simply like the fact they have the tangible asset in front of them which they can play with. It seems now to be the norm that we need a smartphone for work, another for personal, use a tablet, a laaptop and some number crunching desk top power as well.

    All the manufacturers know how to create the necessary hype which keeps the public begging for more – upgrades, products, add ons.

    The reality of it this is in fact that most of us have a desktop which we bought five years ago and which works perfectly well for what we need – but we are all hooked and need the latest ‘thing’.

    As regards sofware – you can’t see it, therefore people are less interested in accumulating anything more than the bare minimum

  2. Using hardware to secure market share makes sense, but I’m struggling to see that working for Facebook!

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