Consumerization of IT with the massive adoption of technologies such as cloud computing, smartphones and social media is generating data exponentially; with 5 billion mobile phones in use, 30 billion pieces of content shared in Facebook every month, or the 200 millions tweets sent a day. As a result, information has gone from scarce to superabundant, or so called Big Data. Big Data constitutes a huge opportunity for companies but at the same time poses new challenges in the way this Big Data is analyzed and used by organizations.
About Javier Zamora
Javier Zamora is currently senior lecturer in the Department of Information Systems. He received his Ph.D. in Electrical Engineering from Columbia University, and his M.Sc. in Telecommunications Engineering from the Universitat Politècnica de Catalunya. He holds also a PDG from IESE.