Facebook: Act III

Facebook’s share price fell from $38 to $29 in two weeks but this doesn’t mean we are already witnessing the bursting of the social media bubble, says Prof. Javier Zamora. Facebook is a play in three acts, he says. First it accumulated the users, then it raised the capital. In the third act it will have to discover the right business model.


About Javier Zamora

Javier Zamora is currently senior lecturer in the Department of Information Systems. He received his Ph.D. in Electrical Engineering from Columbia University, and his M.Sc. in Telecommunications Engineering from the Universitat Politècnica de Catalunya. He holds also a PDG from IESE.

2 thoughts on “Facebook: Act III

  1. Even with hundreds of millions of users, user-to-user communication is a lousy business. Just ask the United States Postal Service.

    Ads on Facebook are remarkably similar to the junk mail ads one receives in the mail. Probably equally ineffective.

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