While many people thought Facebook would launch its own phone, rather than get into the hardware business it launched the Facebook Home app for Android phones, says Prof. Josep Valor. This allows you do to anything from the phone interface even when the phone is asleep, giving Facebook valuable information that will allow it to develop more targeted apps and monetise your phone use.
About Josep Valor
Josep Valor-Sabatier is professor of information systems and information technology and holder of the Indra Chair of Digital Strategy. He received his Ph.D. in Operations Research from MIT, and his Sc.D. in Medical Engineering from the Harvard-MIT Division of Health Sciences and Technology. Josep Valor teaches extensively at the senior executive level on Management Information Systems, Media Management, Management of Technology, and Strategy.