Google Privacy Ruling Change How We Use All The Internet

Do we have the right to be digitally forgotten? Europe thinks so and is forcing Google to remove links to data of users who ask for their removal. This is going to change the way search engines work, as they will need to focus on how to exclude information rather than how to gather data, says Prof. Sandra Sieber.

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About Sandra Sieber

Sandra Sieber is a Professor of the IS Department at IESE Business School in Barcelona. Her studies center around the impact of new technologies on organizations and business models.