What Matters Most Is the Consumer

Apple‘s map application failure on the new iPhone, combined with the company dropping the Google map app, has led Apple lovers for the first time to consider moving to another platform, says Prof. Sandra Sieber. People react negatively if they feel they are being locked in. In online services, meeting customer need is paramount, even […]

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Fashion goes on-line! Thanks to social curation

Fashion is becoming one of the fastest-growing areas of e-commerce, even though traditionally customers prefer to try clothes on in the shop, says Prof. Sandra Sieber. Why are we seing that customers are increasingly moving online? Big improvements have been made on visualization, which is now so much better than just a few years ago. […]

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Facebook and Business

Is Facebook worth its IPO? Facebook isn’t just an advertising and a gaming platform but one that in future will serve companies to connect with their customers, says Prof. Sandra Sieber. However, its weakness is that it is too generic and the advantages it offers to consumers are not transferable to the business world. It’s […]

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