{"id":142,"date":"2021-07-26T07:00:19","date_gmt":"2021-07-26T05:00:19","guid":{"rendered":"https:\/\/blog.iese.edu\/infamily-business\/?p=142"},"modified":"2023-01-09T10:19:04","modified_gmt":"2023-01-09T09:19:04","slug":"family-purpose","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/","title":{"rendered":"What\u2019s the purpose of a shared family purpose?"},"content":{"rendered":"<p><strong>\u201cTo whom much is given, much will be required.\u201d<\/strong> This precept dates back to biblical times yet remains just as relevant as ever among multigenerational family firms. By distributing their wealth toward specific social causes and concerns \u2013 often unrelated to their core business \u2013 <strong>high-net-worth families can serve as powerful agents of change<\/strong>.<\/p>\n<p>On a more personal level, many also worry about the <strong>potentially detrimental impact of their wealth on future generations, especially how if might affect their psychological and social welfare.<\/strong> Not surprisingly, questions like <em>\u201cWhat\u2019s the purpose of it all?\u201d<\/em> and <em>\u201cWhat\u2019s it all for?\u201d<\/em> emerge recurrently in IESE\u2019s gatherings of family-owned business leaders (FOB).<\/p>\n<p>For members of family firms \u2013 particularly those from later generations of successful family dynasties \u2013 these reflections highlight the need for a shared family purpose beyond the standard \u201cbeing a good business owner.\u201d <strong>But what do we actually mean by \u201cpurpose\u201d?<\/strong><\/p>\n<p>The issue is up for debate since at present, there is no clear definition among global scholars and family-business advisors. Needless to say, this lack of consensus has methodological repercussions on how they study the development of FOB purposes.<\/p>\n<blockquote>\n<h2>But what do we actually mean by \u201cpurpose\u201d? The issue is up for debate, since at present, there is no clear definition among global scholars and family-business advisors.<\/h2>\n<\/blockquote>\n<p>By extension, the same can be said of \u201cfamily purpose.\u201d In exploratory surveys, external advisors often ask family members about the purpose of their family wealth and subsequently use these responses to generate empirically-based conclusions. <strong>This purely data-driven approach presents limitations<\/strong>, however, as the concept of \u201cfamily purpose\u201d is left to the family to define. In other words, it can be whatever they deem it to be.<\/p>\n<p>Following this approach, families run the risk of overlooking a fundamental antecedent of successful multigenerational family leadership: a shared family purpose that guides and unites family members\u2019 decision-making processes and ability to promote the common good.<\/p>\n<p>Families grounded on a shared family purpose are also empowered to share the ownership and leadership of their enterprises collectively. In this way, <strong>intergenerational perspectives and transitions become firmly interweaved in the family\u2019s self-understanding<\/strong> and approach regarding their roles and responsibilities.<\/p>\n<p>With the generous support of the <a href=\"https:\/\/eur03.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.templeton.org%2Fgrant%2Ffamily-purpose-in-the-21st-century-understanding-and-fostering-purpose-among-families-with-extraordinary-responsibilities&amp;data=04%7C01%7CMElvira%40iese.edu%7C06c941de36014554778808d925c1d61d%7Ced0cd196c46d43d9813e500e8c413eda%7C0%7C0%7C637582336725003855%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=FKCTB4MUhw%2FNSapV%2BIocYQTH8UT1c04lwsP2qjZ2GXg%3D&amp;reserved=0\">Sir John Templeton Foundation<\/a><u>, <\/u>my colleague Tarek el Sehity and I, together with Kendall Bronk, Anne Colby and William Damon, hope to offer greater conceptual clarity on the issues of shared purpose and shared family purpose. To this end, we will work in tandem with developmental psychologists to research more than <strong>40 European and North American entrepreneurial families<\/strong> via in-depth interviews.<\/p>\n<p>Through these efforts, we hope to advance the understanding of the role of shared purpose in their joint endeavors, as well as generate new insights on how family enterprises can develop and transmit a shared family purpose that harnesses wealth for the common good.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cTo whom much is given, much will be required.\u201d This precept dates back to biblical times yet remains just as relevant as ever among multigenerational family firms. By distributing their wealth toward specific social causes and concerns \u2013 often unrelated to their core business \u2013 high-net-worth families can serve as powerful agents of change. On [&hellip;]<\/p>\n","protected":false},"author":665,"featured_media":174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[117513,41520],"class_list":["post-142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-high-net-worth-families","tag-purpose"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Heinrich Liechtenstein\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Family Business - IESE\u2019s Chair in Family-Owned Business\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What\u2019s the purpose of a shared family purpose? - Family Business\" \/>\n\t\t<meta property=\"og:description\" content=\"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-07-26T05:00:19+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-01-09T09:19:04+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What\u2019s the purpose of a shared family purpose? - Family Business\" \/>\n\t\t<meta name=\"twitter:description\" content=\"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#blogposting\",\"name\":\"What\\u2019s the purpose of a shared family purpose? - Family Business\",\"headline\":\"What\\u2019s the purpose of a shared family purpose?\",\"author\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/hl\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/files\\\/2021\\\/07\\\/jordan-madrid-iDzKdNI7Qgc-unsplash1.jpg\",\"width\":2400,\"height\":1600},\"datePublished\":\"2021-07-26T07:00:19+02:00\",\"dateModified\":\"2023-01-09T10:19:04+01:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#webpage\"},\"articleSection\":\"Business, high-net worth families, purpose\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/category\\\/business\\\/#listItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/category\\\/business\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#listItem\",\"name\":\"What\\u2019s the purpose of a shared family purpose?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#listItem\",\"position\":3,\"name\":\"What\\u2019s the purpose of a shared family purpose?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#organization\",\"name\":\"Family Business\",\"description\":\"IESE\\u2019s Chair in Family-Owned Business\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/hl\\\/#author\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/hl\\\/\",\"name\":\"Heinrich Liechtenstein\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e10bd835e89f2c84ba522b24cbfa10e7de0c5c589d8dc848a7b9b7bb3978eafe?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Heinrich Liechtenstein\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#webpage\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/\",\"name\":\"What\\u2019s the purpose of a shared family purpose? - Family Business\",\"description\":\"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/hl\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/hl\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/files\\\/2021\\\/07\\\/jordan-madrid-iDzKdNI7Qgc-unsplash1.jpg\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#mainImage\",\"width\":2400,\"height\":1600},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2021\\\/family-purpose\\\/#mainImage\"},\"datePublished\":\"2021-07-26T07:00:19+02:00\",\"dateModified\":\"2023-01-09T10:19:04+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#website\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/\",\"name\":\"Family Business\",\"description\":\"IESE\\u2019s Chair in Family-Owned Business\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"What\u2019s the purpose of a shared family purpose? - Family Business","description":"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important.","canonical_url":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#blogposting","name":"What\u2019s the purpose of a shared family purpose? - Family Business","headline":"What\u2019s the purpose of a shared family purpose?","author":{"@id":"https:\/\/blog.iese.edu\/family-business\/author\/hl\/#author"},"publisher":{"@id":"https:\/\/blog.iese.edu\/family-business\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/blog.iese.edu\/family-business\/files\/2021\/07\/jordan-madrid-iDzKdNI7Qgc-unsplash1.jpg","width":2400,"height":1600},"datePublished":"2021-07-26T07:00:19+02:00","dateModified":"2023-01-09T10:19:04+01:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#webpage"},"isPartOf":{"@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#webpage"},"articleSection":"Business, high-net worth families, purpose"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business#listItem","position":1,"name":"Home","item":"https:\/\/blog.iese.edu\/family-business","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/category\/business\/#listItem","name":"Business"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/category\/business\/#listItem","position":2,"name":"Business","item":"https:\/\/blog.iese.edu\/family-business\/category\/business\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#listItem","name":"What\u2019s the purpose of a shared family purpose?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#listItem","position":3,"name":"What\u2019s the purpose of a shared family purpose?","previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/category\/business\/#listItem","name":"Business"}}]},{"@type":"Organization","@id":"https:\/\/blog.iese.edu\/family-business\/#organization","name":"Family Business","description":"IESE\u2019s Chair in Family-Owned Business","url":"https:\/\/blog.iese.edu\/family-business\/"},{"@type":"Person","@id":"https:\/\/blog.iese.edu\/family-business\/author\/hl\/#author","url":"https:\/\/blog.iese.edu\/family-business\/author\/hl\/","name":"Heinrich Liechtenstein","image":{"@type":"ImageObject","@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/e10bd835e89f2c84ba522b24cbfa10e7de0c5c589d8dc848a7b9b7bb3978eafe?s=96&d=mm&r=g","width":96,"height":96,"caption":"Heinrich Liechtenstein"}},{"@type":"WebPage","@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#webpage","url":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/","name":"What\u2019s the purpose of a shared family purpose? - Family Business","description":"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blog.iese.edu\/family-business\/#website"},"breadcrumb":{"@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#breadcrumblist"},"author":{"@id":"https:\/\/blog.iese.edu\/family-business\/author\/hl\/#author"},"creator":{"@id":"https:\/\/blog.iese.edu\/family-business\/author\/hl\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/blog.iese.edu\/family-business\/files\/2021\/07\/jordan-madrid-iDzKdNI7Qgc-unsplash1.jpg","@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#mainImage","width":2400,"height":1600},"primaryImageOfPage":{"@id":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/#mainImage"},"datePublished":"2021-07-26T07:00:19+02:00","dateModified":"2023-01-09T10:19:04+01:00"},{"@type":"WebSite","@id":"https:\/\/blog.iese.edu\/family-business\/#website","url":"https:\/\/blog.iese.edu\/family-business\/","name":"Family Business","description":"IESE\u2019s Chair in Family-Owned Business","inLanguage":"en-US","publisher":{"@id":"https:\/\/blog.iese.edu\/family-business\/#organization"}}]},"og:locale":"en_US","og:site_name":"Family Business - IESE\u2019s Chair in Family-Owned Business","og:type":"article","og:title":"What\u2019s the purpose of a shared family purpose? - Family Business","og:description":"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important.","og:url":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/","article:published_time":"2021-07-26T05:00:19+00:00","article:modified_time":"2023-01-09T09:19:04+00:00","twitter:card":"summary","twitter:title":"What\u2019s the purpose of a shared family purpose? - Family Business","twitter:description":"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important."},"aioseo_meta_data":{"post_id":"142","title":"","description":"High-net-worth families can serve as powerful agents of change by distributing their wealth toward specific social causes and concerns, which is why family purpose is so important.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-06-14 05:52:23","updated":"2026-04-21 07:03:54"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/family-business\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/family-business\/category\/business\/\" title=\"Business\">Business<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhat\u2019s the purpose of a shared family purpose?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.iese.edu\/family-business"},{"label":"Business","link":"https:\/\/blog.iese.edu\/family-business\/category\/business\/"},{"label":"What\u2019s the purpose of a shared family purpose?","link":"https:\/\/blog.iese.edu\/family-business\/2021\/family-purpose\/"}],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/users\/665"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":8,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"predecessor-version":[{"id":193,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/142\/revisions\/193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/media\/174"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}