{"id":1526,"date":"2025-02-05T08:03:36","date_gmt":"2025-02-05T07:03:36","guid":{"rendered":"https:\/\/blog.iese.edu\/family-business\/?p=1526"},"modified":"2025-04-01T19:00:19","modified_gmt":"2025-04-01T17:00:19","slug":"smarties-candy-celebrating-75-years-of-sweet-success","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/family-business\/2025\/smarties-candy-celebrating-75-years-of-sweet-success\/","title":{"rendered":"NEWS: Smarties candy, 75 years of sweet success"},"content":{"rendered":"<p><strong>Liz Dee,<\/strong> co-president of the <a href=\"https:\/\/www.smarties.com\/our-story\/\" target=\"_blank\" rel=\"noopener\">New Jersey-based candy company Smarties<\/a>, shares how her family-owned business maintains <strong>authenticity and relevance<\/strong> in a crowded marketplace, as well as the leadership advice she chose to ignore.<\/p>\n<h2 class=\"tracking-tight font-extrabold text-gray-900 mb-4 text-[2.9rem] leading-[3.25rem]\"><a href=\"https:\/\/www.entrepreneur.com\/leadership\/smarties-co-president-ignored-this-bad-leadership-advice\/482025\" target=\"_blank\" rel=\"noopener\">Her Company Makes an Iconic 75-Year-Old Candy Popular for Halloween. Ignoring This &#8216;Bad&#8217; Leadership Advice She Received Helps Drive Its Success<\/a><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right\"><em>Homepage image:\u00a0<a href=\"https:\/\/unsplash.com\/@behy_studio?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Behnam Norouzi<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/blue-yellow-and-red-m-ms-chocolates-UDJPrpY5YGA?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liz Dee, co-president of the New Jersey-based candy company Smarties, shares how her family-owned business maintains authenticity and relevance in a crowded marketplace, as well as the leadership advice she chose to ignore. Her Company Makes an Iconic 75-Year-Old Candy Popular for Halloween. 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