{"id":1779,"date":"2025-10-08T02:05:55","date_gmt":"2025-10-08T00:05:55","guid":{"rendered":"https:\/\/blog.iese.edu\/family-business\/?p=1779"},"modified":"2025-12-09T12:38:58","modified_gmt":"2025-12-09T11:38:58","slug":"longchamp-family-values","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/","title":{"rendered":"Longchamp, leadership guided by family values"},"content":{"rendered":"<p>Building on our previous article on the <a href=\"https:\/\/blog.iese.edu\/family-business\/2025\/family-values-legacy\/\" target=\"_blank\" rel=\"noopener\">strategic importance of family values<\/a>, this week we offer the real-life case of<a href=\"http:\/\/www.longchamp.com\/en\/en\"><strong> Longchamp<\/strong><\/a>, a family business that has successfully translated its <strong>core values into a<\/strong> <strong>competitive advantage<\/strong>.<\/p>\n<p>Founded in Paris in 1948, the company is led by <strong>Jean Cassegrain<\/strong>, a third-generation member of a family that has remained faithful to its founding principles\u2014<strong>honesty, dynamism <\/strong>and<strong> creative curiosity<\/strong>\u2014while adapting to changing market condtions and social tides.<\/p>\n<h2 class=\"page-header\"><a href=\"https:\/\/www.optionstheedge.com\/topic\/style\/longchamp-president-jean-cassegrain-helming-76-year-old-french-maison-founded-his\" target=\"_blank\" rel=\"noopener\">Longchamp president Jean Cassegrain on helming the 76-year-old French maison founded by his grandfather<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has [&hellip;]<\/p>\n","protected":false},"author":2313,"featured_media":1780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,117510],"tags":[119667,120227],"class_list":["post-1779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family","category-whats-new","tag-family-values","tag-longchamp"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/1779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/comments?post=1779"}],"version-history":[{"count":6,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/1779\/revisions"}],"predecessor-version":[{"id":1834,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/1779\/revisions\/1834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/media\/1780"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/media?parent=1779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/categories?post=1779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/tags?post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}