{"id":1779,"date":"2025-10-08T02:05:55","date_gmt":"2025-10-08T00:05:55","guid":{"rendered":"https:\/\/blog.iese.edu\/family-business\/?p=1779"},"modified":"2025-12-09T12:38:58","modified_gmt":"2025-12-09T11:38:58","slug":"longchamp-family-values","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/","title":{"rendered":"Longchamp, leadership guided by family values"},"content":{"rendered":"<p>Building on our previous article on the <a href=\"https:\/\/blog.iese.edu\/family-business\/2025\/family-values-legacy\/\" target=\"_blank\" rel=\"noopener\">strategic importance of family values<\/a>, this week we offer the real-life case of<a href=\"http:\/\/www.longchamp.com\/en\/en\"><strong> Longchamp<\/strong><\/a>, a family business that has successfully translated its <strong>core values into a<\/strong> <strong>competitive advantage<\/strong>.<\/p>\n<p>Founded in Paris in 1948, the company is led by <strong>Jean Cassegrain<\/strong>, a third-generation member of a family that has remained faithful to its founding principles\u2014<strong>honesty, dynamism <\/strong>and<strong> creative curiosity<\/strong>\u2014while adapting to changing market condtions and social tides.<\/p>\n<h2 class=\"page-header\"><a href=\"https:\/\/www.optionstheedge.com\/topic\/style\/longchamp-president-jean-cassegrain-helming-76-year-old-french-maison-founded-his\" target=\"_blank\" rel=\"noopener\">Longchamp president Jean Cassegrain on helming the 76-year-old French maison founded by his grandfather<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has [&hellip;]<\/p>\n","protected":false},"author":2313,"featured_media":1780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,117510],"tags":[119667,120227],"class_list":["post-1779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family","category-whats-new","tag-family-values","tag-longchamp"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Empresa Familiar\/Family-Owned Business\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Family Business - IESE\u2019s Chair in Family-Owned Business\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Longchamp, leadership guided by family values - Family Business\" \/>\n\t\t<meta property=\"og:description\" content=\"Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-10-08T00:05:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-12-09T11:38:58+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Longchamp, leadership guided by family values - Family Business\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#blogposting\",\"name\":\"Longchamp, leadership guided by family values - Family Business\",\"headline\":\"Longchamp, leadership guided by family values\",\"author\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/shogseth\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/files\\\/2025\\\/10\\\/leonard-cotte-R5scocnOOdM-unsplash.jpg\",\"width\":1920,\"height\":1358},\"datePublished\":\"2025-10-08T02:05:55+02:00\",\"dateModified\":\"2025-12-09T12:38:58+01:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#webpage\"},\"articleSection\":\"Family, What's New, family values, Longchamp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/category\\\/family\\\/#listItem\",\"name\":\"Family\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/category\\\/family\\\/#listItem\",\"position\":2,\"name\":\"Family\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/category\\\/family\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#listItem\",\"name\":\"Longchamp, leadership guided by family values\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#listItem\",\"position\":3,\"name\":\"Longchamp, leadership guided by family values\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/category\\\/family\\\/#listItem\",\"name\":\"Family\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#organization\",\"name\":\"Family Business\",\"description\":\"IESE\\u2019s Chair in Family-Owned Business\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/shogseth\\\/#author\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/shogseth\\\/\",\"name\":\"Empresa Familiar\\\/Family-Owned Business\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c04243de8a15d9c7a7d3d0a7853ca2a6d0f4661ff8bf63c6a25c70bcfce1e0da?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Empresa Familiar\\\/Family-Owned Business\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#webpage\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/\",\"name\":\"Longchamp, leadership guided by family values - Family Business\",\"description\":\"Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/shogseth\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/author\\\/shogseth\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/files\\\/2025\\\/10\\\/leonard-cotte-R5scocnOOdM-unsplash.jpg\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#mainImage\",\"width\":1920,\"height\":1358},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/2025\\\/longchamp-family-values\\\/#mainImage\"},\"datePublished\":\"2025-10-08T02:05:55+02:00\",\"dateModified\":\"2025-12-09T12:38:58+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#website\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/\",\"name\":\"Family Business\",\"description\":\"IESE\\u2019s Chair in Family-Owned Business\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/family-business\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Longchamp, leadership guided by family values - Family Business","description":"Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has","canonical_url":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#blogposting","name":"Longchamp, leadership guided by family values - Family Business","headline":"Longchamp, leadership guided by family values","author":{"@id":"https:\/\/blog.iese.edu\/family-business\/author\/shogseth\/#author"},"publisher":{"@id":"https:\/\/blog.iese.edu\/family-business\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/blog.iese.edu\/family-business\/files\/2025\/10\/leonard-cotte-R5scocnOOdM-unsplash.jpg","width":1920,"height":1358},"datePublished":"2025-10-08T02:05:55+02:00","dateModified":"2025-12-09T12:38:58+01:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#webpage"},"isPartOf":{"@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#webpage"},"articleSection":"Family, What's New, family values, Longchamp"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business#listItem","position":1,"name":"Home","item":"https:\/\/blog.iese.edu\/family-business","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/category\/family\/#listItem","name":"Family"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/category\/family\/#listItem","position":2,"name":"Family","item":"https:\/\/blog.iese.edu\/family-business\/category\/family\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#listItem","name":"Longchamp, leadership guided by family values"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#listItem","position":3,"name":"Longchamp, leadership guided by family values","previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/family-business\/category\/family\/#listItem","name":"Family"}}]},{"@type":"Organization","@id":"https:\/\/blog.iese.edu\/family-business\/#organization","name":"Family Business","description":"IESE\u2019s Chair in Family-Owned Business","url":"https:\/\/blog.iese.edu\/family-business\/"},{"@type":"Person","@id":"https:\/\/blog.iese.edu\/family-business\/author\/shogseth\/#author","url":"https:\/\/blog.iese.edu\/family-business\/author\/shogseth\/","name":"Empresa Familiar\/Family-Owned Business","image":{"@type":"ImageObject","@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/c04243de8a15d9c7a7d3d0a7853ca2a6d0f4661ff8bf63c6a25c70bcfce1e0da?s=96&d=mm&r=g","width":96,"height":96,"caption":"Empresa Familiar\/Family-Owned Business"}},{"@type":"WebPage","@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#webpage","url":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/","name":"Longchamp, leadership guided by family values - Family Business","description":"Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blog.iese.edu\/family-business\/#website"},"breadcrumb":{"@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#breadcrumblist"},"author":{"@id":"https:\/\/blog.iese.edu\/family-business\/author\/shogseth\/#author"},"creator":{"@id":"https:\/\/blog.iese.edu\/family-business\/author\/shogseth\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/blog.iese.edu\/family-business\/files\/2025\/10\/leonard-cotte-R5scocnOOdM-unsplash.jpg","@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#mainImage","width":1920,"height":1358},"primaryImageOfPage":{"@id":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/#mainImage"},"datePublished":"2025-10-08T02:05:55+02:00","dateModified":"2025-12-09T12:38:58+01:00"},{"@type":"WebSite","@id":"https:\/\/blog.iese.edu\/family-business\/#website","url":"https:\/\/blog.iese.edu\/family-business\/","name":"Family Business","description":"IESE\u2019s Chair in Family-Owned Business","inLanguage":"en-US","publisher":{"@id":"https:\/\/blog.iese.edu\/family-business\/#organization"}}]},"og:locale":"en_US","og:site_name":"Family Business - IESE\u2019s Chair in Family-Owned Business","og:type":"article","og:title":"Longchamp, leadership guided by family values - Family Business","og:description":"Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has","og:url":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/","article:published_time":"2025-10-08T00:05:55+00:00","article:modified_time":"2025-12-09T11:38:58+00:00","twitter:card":"summary","twitter:title":"Longchamp, leadership guided by family values - Family Business","twitter:description":"Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage. Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has"},"aioseo_meta_data":{"post_id":"1779","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"Longchamp, family values","score":44,"analysis":{"keyphraseInTitle":{"score":3,"maxScore":9,"error":1},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":[],"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-10-07 12:54:55","updated":"2026-04-21 07:23:15"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/family-business\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/family-business\/category\/family\/\" title=\"Family\">Family<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tLongchamp, leadership guided by family values\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.iese.edu\/family-business"},{"label":"Family","link":"https:\/\/blog.iese.edu\/family-business\/category\/family\/"},{"label":"Longchamp, leadership guided by family values","link":"https:\/\/blog.iese.edu\/family-business\/2025\/longchamp-family-values\/"}],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/1779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/comments?post=1779"}],"version-history":[{"count":6,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/1779\/revisions"}],"predecessor-version":[{"id":1834,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/posts\/1779\/revisions\/1834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/media\/1780"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/media?parent=1779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/categories?post=1779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/family-business\/wp-json\/wp\/v2\/tags?post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}