{"id":1873,"date":"2026-01-14T08:04:31","date_gmt":"2026-01-14T07:04:31","guid":{"rendered":"https:\/\/blog.iese.edu\/family-business\/?p=1873"},"modified":"2026-03-13T18:46:43","modified_gmt":"2026-03-13T17:46:43","slug":"agility-purpose-growth","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/family-business\/2026\/agility-purpose-growth\/","title":{"rendered":"Agile and purpose-driven: the formula for economic growth in 2026"},"content":{"rendered":"<h2>In a context of rising market volatility, <strong>agile and purpose-driven family-owned firms<\/strong> continue to outperform their peers, recording growth of 31% compared with 21%, according to <a href=\"https:\/\/www.pwc.com\/gx\/en\/news-room\/press-releases\/2025\/pwc-global-family-business-survey.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">PwC&#8217;s 2025 Global Family Business Survey<\/a>.<\/h2>\n<h2>The 1,325 family businesses surveyed reported an increased emphasis on <strong>reputation<\/strong> and <strong>legacy<\/strong>, with 23% focused on <strong>stabilizing the core business<\/strong>, up from 20% in 2023.<\/h2>\n<h1 class=\"hero-card__primary-title\"><a href=\"https:\/\/www.pwc.com\/gx\/en\/news-room\/press-releases\/2025\/pwc-global-family-business-survey.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Agile and purpose-driven family businesses outperform their peers: PwC 2025 Global Family Business Survey<\/a><\/h1>\n<p><em>Homepage image: <span class=\"text-Kvkr6N truncate-Pc_c1s textS-BC51wP\"><a href=\"https:\/\/unsplash.com\/@karepesinde?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Cht Gsml<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/bar-and-pie-charts-on-a-document-q21XvpB7uQU?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a context of rising market volatility, agile and purpose-driven family-owned firms continue to outperform their peers, recording growth of 31% compared with 21%, according to PwC&#8217;s 2025 Global Family Business Survey. The 1,325 family businesses surveyed reported an increased emphasis on reputation and legacy, with 23% focused on stabilizing the core business, up from [&hellip;]<\/p>\n","protected":false},"author":2313,"featured_media":1875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117510],"tags":[120246,804,41520],"class_list":["post-1873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-new","tag-agility","tag-growth","tag-purpose"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In a context of rising market volatility, agile and purpose-driven family-owned firms continue to outperform their peers, recording growth of 31% compared with 21%, according to PwC&#039;s 2025 Global Family Business Survey. 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