Think of Ivory Coast and what comes to mind? The war? The one that ended 4 years ago? I would hope that what comes to mind is what the Financial Times reported recently, that Ivory Coast has been transformed “from the worst performer in Africa in 2011 to one of its fastest-growing economies today.”
What does the Ivory Coast environment look like relative to 2011? If you’ve been following my posts, you’ll know that I’m not keen on official statistics when it comes to Africa, they have to be complemented with first-hand information on the conditions relevant to your business. Still, official indicators may help as a starter. (Read full article on Africa from Africa blog)
By Africa Ariño, professor in the Strategic Management Department at IESE Business School. Dr. Ariño received her Ph.D. in Management from the University of California, Los Angeles (UCLA).