The Power of Purpose-Driven Brands

Before the arrival of the internet, millennials and Simon Sinek urging us to “start with the why”, marketing strategists were more concerned with communicating an offering’s features (What does your product or service do? What need does it fulfill?) and its positioning (How is it different/better than the competition?) than the corporate values that support it. Since then, millennials came of age and began questioning traditional profit-based business models. More socially aware than previous generations, they want their work to drive positive… Read More

Are you prepared for the future of work?

A well-known venture capitalist recently predicted that, in the long run, all employment will be centered around some kind of information or entertainment, with all physical labor, whether in agriculture or industry, becoming obsolete. “I don’t know if even 10% of people on the planet will have a job in the sense of being paid to do something,” the investor in ventures such as Tesla Motors and SpaceX said. While that horizon seems distant for most of us, the trends shaping this… Read More

Global Manufacturing, Disrupted: Coming Soon to a Factory Near You!

The topic of disruption has captured headlines in recent years with the explosion of new technologies, but for many business leaders, it has been a nagging concern for at least 20 years, when Clayton Christensen first coined the phrase in The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. In his bestselling book, he describes how even the most consolidated companies can lose market share or even collapse when they fail to relinquish “tried-and-true” business practices and embrace innovation. Needless… Read More

A Dozen Trends for 2019

What to expect from 2019? From plateauing global growth to catering to increasingly picky consumers, there’s lots on the economic and business horizons to watch out for. Here, our professors choose a dozen of the key trends that may impact your business in the coming year. Slowing global growth While the world’s economies are still in expansion, there are more and more signs that growth may slow down. “Growth in 2019 will remain strong, but it seems to have plateaued. We have… Read More

Big Data: Reshaping the Global Real Estate Industry, Too

Big data is everywhere. The ability to tap into vast quantities of information is influencing virtually every facet of business, and the real estate industry is no exception. What does big data offer? First, up-to-date and reliable information on local and global real estate markets, which can reframe strategic decision-making. Second, the creation of new data sets that may effectively predict housing booms and busts. Consider the global financial crisis of 2007-2008, triggered in part by the U.S. real estate bubble. If… Read More

Big Data: Bringing Two Worlds Together

The term “big data” has become ubiquitous today, yet most people have only a vague idea of what it really means. The famous three “Vs” concept – variety, volume and velocity – often comes up. But this doesn’t really capture the scope of big data. Big data really relates to all aspects of storing, accessing and analyzing data that can’t be carried out through traditional means. That’s why data analysts and professionals in related areas are in such high demand today. But… Read More

Managing People in an Age of Hyperconnectivity

We’re almost all hyperconnected. Our mobile devices allow us to check email, send messages, surf the internet, and monitor social media 24 hours a day, seven days a week. This impacts not only our personal lives but our professional lives as well — and presents executives with new management challenges. How does connectivity affect people management within organizations? We have a few clues from University of Navarra Professor José Luis Orihuela and others. Against ignorance, more training It’s easier to criticize connectivity than dare… Read More