Secrets to Successful Digitalization

Wherever your company may have been on the journey toward digitalization earlier this year, chances are that COVID-19 has given it an unexpected and accelerated push down the digital path. With many parts of the world lifting restrictions on movement, companies are now in a position to craft digitalization strategies for the long term, incorporating everything that has been learned during confinement. Professors Javier Zamora and Joan Enric Ricart have studied hundreds of companies with successful digitalization strategies. Their IESE-Penteo Study on… Read More

Are You Ready for Online Negotiations?

Negotiations can take many forms: they can be face-to-face or in a team or multilateral, and in some, multicultural factors play a large role. But in an increasingly interconnected and global world, negotiations marked by physical distance and the use of new communication technologies are more and more common. Without doubt, the means through which we interact affects the quality and the outcome of negotiations. The further apart we are physically, the harder it is to build a fluid relationship based on… Read More

Are You as Digital as You Think?

We’re all digital, right? We use technology constantly at work – not to mention at home – to communicate, organize and produce. But while it’s true that we’re surrounded by technology, you may not be as digital as you think. Developing a digital mindset in the workplace goes far beyond adopting the latest technological tools to make work easier or more efficient (though that’s important, too). The digital mindset has to do with fundamentally re-thinking the way you approach your business. And… Read More

Discovering Business Opportunities in a Digital Age

Digital transformation has turned the global economy on its head over the past two decades, paving the way for new business models while toppling long-established players unable to keep pace with evolving technologies and changing customer needs. In order to adequately assess the threats and opportunities in this new environment, IESE Prof. Josep Valor urges senior decision-makers to keep five core concepts on their radars: The Power of Platforms In today’s digital age, successful business models are often platforms, which facilitate communications and… Read More

Building Your Business With Artificial Intelligence

As the business impact of artificial intelligence continues to expand, definitions abound to explain exactly what it entails. For IESE Prof. Sampsa Samila, AI can be boiled down to six words – “data-driven predictions based on past patterns” – but with a caveat. “We commonly use the word ‘prediction’ for a lot of different scenarios. We predict the weather, we predict where we’ll get the best price, we predict which products customers will like, we predict diagnoses based on X-ray images… We… Read More

The Power of Purpose-Driven Brands

Before the arrival of the internet, millennials and Simon Sinek urging us to “start with the why”, marketing strategists were more concerned with communicating an offering’s features (What does your product or service do? What need does it fulfill?) and its positioning (How is it different/better than the competition?) than the corporate values that support it. Since then, millennials came of age and began questioning traditional profit-based business models. More socially aware than previous generations, they want their work to drive positive… Read More

Are you prepared for the future of work?

A well-known venture capitalist recently predicted that, in the long run, all employment will be centered around some kind of information or entertainment, with all physical labor, whether in agriculture or industry, becoming obsolete. “I don’t know if even 10% of people on the planet will have a job in the sense of being paid to do something,” the investor in ventures such as Tesla Motors and SpaceX said. While that horizon seems distant for most of us, the trends shaping this… Read More

Global Manufacturing, Disrupted: Coming Soon to a Factory Near You!

The topic of disruption has captured headlines in recent years with the explosion of new technologies, but for many business leaders, it has been a nagging concern for at least 20 years, when Clayton Christensen first coined the phrase in The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. In his bestselling book, he describes how even the most consolidated companies can lose market share or even collapse when they fail to relinquish “tried-and-true” business practices and embrace innovation. Needless… Read More

A Dozen Trends for 2019

What to expect from 2019? From plateauing global growth to catering to increasingly picky consumers, there’s lots on the economic and business horizons to watch out for. Here, our professors choose a dozen of the key trends that may impact your business in the coming year. Slowing global growth While the world’s economies are still in expansion, there are more and more signs that growth may slow down. “Growth in 2019 will remain strong, but it seems to have plateaued. We have… Read More

Big Data: Reshaping the Global Real Estate Industry, Too

Big data is everywhere. The ability to tap into vast quantities of information is influencing virtually every facet of business, and the real estate industry is no exception. What does big data offer? First, up-to-date and reliable information on local and global real estate markets, which can reframe strategic decision-making. Second, the creation of new data sets that may effectively predict housing booms and busts. Consider the global financial crisis of 2007-2008, triggered in part by the U.S. real estate bubble. If… Read More