How To Network – and How Not To

“Relationships are crucial to our success, no matter what we want to achieve in our lives.” The quote is from Keith Ferrazzi, an expert on networking, but most executives have already discovered this truth for themselves. A wide and well-oiled network of contacts can be an asset just as valuable as experience or training, with relationships translating into new business opportunities, job offers, business partners or simply fruitful connections with like-minded people. But we often focus on other areas of our careers… Read More

The Power of Purpose-Driven Brands

Before the arrival of the internet, millennials and Simon Sinek urging us to “start with the why”, marketing strategists were more concerned with communicating an offering’s features (What does your product or service do? What need does it fulfill?) and its positioning (How is it different/better than the competition?) than the corporate values that support it. Since then, millennials came of age and began questioning traditional profit-based business models. More socially aware than previous generations, they want their work to drive positive… Read More

Why did I do that? Unexpected reasons for taking decisions – and what to do about them

  Some studies estimate that we take 200 decisions a day … just related to food. That’s so many decisions that we can’t possibly put reasoned thought into every one of them, meaning that we make many choices without full awareness or room for reflection. Why is this relevant to the workplace? Because decision-making is a fundamental part of an executive’s life, and the impact of those decisions goes far beyond wondering why we had a second serving of potatoes at dinner…. Read More