Global Industry: The Last Frontier of Digital Disruption

Digital disruption has unleashed numerous effects, upending global businesses and shortening company life cycles, particularly for organizations in the service and retail sectors. Light on assets, these firms are able to rapidly scale their operations by leveraging platform-based business models and new technologies to quickly train their workforce. But what about industry? Like all sectors, global manufacturers have felt the effects of technological change, geopolitical turbulence and evolving markets, shifts that have forced them to increase their agility and flexibility in order… Read More

The Power of Purpose-Driven Brands

Before the arrival of the internet, millennials and Simon Sinek urging us to “start with the why”, marketing strategists were more concerned with communicating an offering’s features (What does your product or service do? What need does it fulfill?) and its positioning (How is it different/better than the competition?) than the corporate values that support it. Since then, millennials came of age and began questioning traditional profit-based business models. More socially aware than previous generations, they want their work to drive positive… Read More

A Dozen Trends for 2019

What to expect from 2019? From plateauing global growth to catering to increasingly picky consumers, there’s lots on the economic and business horizons to watch out for. Here, our professors choose a dozen of the key trends that may impact your business in the coming year. Slowing global growth While the world’s economies are still in expansion, there are more and more signs that growth may slow down. “Growth in 2019 will remain strong, but it seems to have plateaued. We have… Read More