{"id":1914,"date":"2019-02-02T06:00:05","date_gmt":"2019-02-01T21:00:05","guid":{"rendered":"https:\/\/blog.iese.edu\/japan\/?p=1914"},"modified":"2023-03-15T22:57:56","modified_gmt":"2023-03-15T13:57:56","slug":"geraldglauerdt","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/japan\/2019\/02\/02\/geraldglauerdt\/","title":{"rendered":"\u5352\u696d\u751f\u306e\u6d3b\u8e8d\uff1a\u30b8\u30a7\u30e9\u30eb\u30c9\u30fb\u30b0\u30e9\u30a6\u30a2\u30eb\u30c8 (MBA Class of 2011)"},"content":{"rendered":"<p><a href=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1916 aligncenter\" src=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-3-300x225.jpg\" alt=\"\" width=\"568\" height=\"426\" srcset=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-3-300x225.jpg 300w, https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-3-768x576.jpg 768w, https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-3-1024x769.jpg 1024w, https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-3-500x375.jpg 500w, https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-3.jpg 1463w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/a><\/p>\n<p>2011\u5e74\u306b IESE MBA\u3092\u5352\u696d\u3057\u3001\u73fe\u5728\u306f\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306eLEX (Lazada Express)\u3067\u6d3b\u8e8d\u3059\u308b\u30c9\u30a4\u30c4\u4eba\u3001\u30b8\u30a7\u30e9\u30eb\u30c9\u30fb\u30b0\u30e9\u30a6\u30a2\u30eb\u30c8 \u304c\u3001\u5352\u696d\u5f8c\u306e\u8ecc\u8de1\u3068IESE\u304c\u4eba\u751f\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u306b\u3064\u3044\u3066\u8a9e\u308a\u307e\u3057\u305f\u3002\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002\u539f\u6587\u306f<a href=\"https:\/\/blog.iese.edu\/mba\/iese-alumni-footprint-series-an-interview-with-gerald-glauerdt-singapore\/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+IESE%2FMBA+%28Blog+MBA%29\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u3042\u306a\u305f\u81ea\u8eab\u3068\u3053\u3053\u306b\u81f3\u308b\u307e\u3067\u306e\u8ecc\u8de1\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h2>\n<p>\u79c1\u306f\u3001IESE\u3067MBA\u3092\u53d6\u5f97\u3059\u308b\u524d\u306b\u3001\u30df\u30e5\u30f3\u30d8\u30f3\u3068\u30dc\u30b9\u30c8\u30f3\u3092\u62e0\u70b9\u306bL.E.K.Consulting\u3067\u50cd\u3044\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u79c1\u306fMBA\u671f\u9593\u4e2d\u306b\u79c1\u304c\u8d77\u696d\u5bb6\u7684\u306a\u3053\u3068\u3092\u3057\u305f\u3044\u3068\u601d\u3063\u305f\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002\u79c1\u306f\u3044\u304f\u3064\u304b\u306e\u8d77\u696d\u5bb6\u7cbe\u795e\u306e\u30af\u30e9\u30b9\u3092\u53d6\u308a\u3001\u300c\u3069\u3046\u3084\u3063\u3066\u3053\u308c\u306b\u53d6\u308a\u7d44\u3080\u306e\u304b\uff1f\u300d\u300c\u79c1\u306f\u81ea\u5206\u306eMBA\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u3057\u307e\u3057\u305f\u304c\u3001\u3069\u3046\u3059\u308c\u3070\u8cc7\u91d1\u3092\u518d\u6295\u5165\u3057\u3066\u4f1a\u793e\u3092\u8d77\u696d\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\uff1f\u300d\u3068\u81ea\u554f\u81ea\u7b54\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30df\u30e5\u30f3\u30d8\u30f3\u306b\u62e0\u70b9\u3092\u7f6e\u304f\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u304c\u30ad\u30e3\u30f3\u30d1\u30b9\u306b\u3084\u3063\u3066\u304d\u305f\u969b\u3001\u5b66\u751f\u3068\u3057\u3066\u306e\u501f\u91d1\u3092\u76f8\u6bba\u3059\u308b\u306b\u306f\u79c1\u306e\u305f\u3081\u306b\u5b89\u5168\u7b56\u3068\u8003\u3048\u3001\u305d\u306e\u3046\u3061\u306e1\u3064\u306e\u30aa\u30d5\u30a1\u30fc\u306b\u30b5\u30a4\u30f3\u3057\u307e\u3057\u305f\u3002\u79c1\u306f8\u30f6\u6708\u9593\u305d\u3053\u3067\u50cd\u304d\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u304c\u79c1\u304c\u3053\u306e\u5148\u3082\u3044\u305f\u3044\u5834\u6240\u3067\u306f\u306a\u3044\u3068\u5224\u65ad\u3057\u305f\u77ac\u9593\u304c\u8a2a\u308c\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3092\u53bb\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4f55\u4eba\u304b\u306e\u4eba\u3068\u8a71\u3057\u3066\u5468\u308a\u3092\u898b\u56de\u3057\u305f\u5f8c\u3001Rocket Internet\u306f\u79c1\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u5f7c\u3089\u304c\u6c42\u3081\u308b\u57fa\u6e96\u306f\u3001\uff081\uff09\u8a00\u8a9e\uff08\u79c1\u306f\u30dd\u30eb\u30c8\u30ac\u30eb\u8a9e\u3092\u8a71\u3057\u307e\u3059\u304c\u3001\u5f7c\u3089\u306f\u30d6\u30e9\u30b8\u30eb\u306eGroupon\u306b\u8ab0\u304b\u3092\u6d3e\u9063\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\uff09\uff082\uff09MBA\u306e\u5b66\u4f4d\u3001\u3067\u3057\u305f\u3002<\/p>\n<p>\u5f7c\u3089\u306f\u79c1\u306b\u5c0b\u306d\u307e\u3057\u305f\u3002\u300c\u8208\u5473\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\u6211\u3005\u306f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3092\u59cb\u3081\u307e\u3059\u3002\u300d \u79c1\u306f\u81ea\u554f\u81ea\u7b54\u3057\u307e\u3057\u305f\u3001\u300c\u5f7c\u3089\u306f\u5c11\u3057\u982d\u304c\u304a\u304b\u3057\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u304c\u3001\u3082\u3061\u308d\u3093\u8208\u5473\u304c\u3042\u308b\u3002\u300d\u305d\u308c\u304b\u3089\u79c1\u306f\u5275\u8a2d\u8005\u306e\u4e00\u4eba\u306b\u4f1a\u3044\u307e\u3057\u305f\u3002\u5f7c\u306f\u79c1\u306b\u3001\u30d6\u30e9\u30b8\u30eb\u306eGroupon\u306f\u975e\u5e38\u306b\u5927\u304d\u3044\u3068\u4e3b\u5f35\u3057\u307e\u3057\u305f\u304c\u3001\u4ed6\u65b9\u3001\u4f55\u3089\u304b\u306e\u652f\u63f4\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u79c1\u306f\u5f7c\u3089\u306b\u3001\u6700\u521d\u304b\u3089\u4f55\u304b\u3092\u59cb\u3081\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u79c1\u306f\u8f9e\u9000\u306e\u65e8\u3092\u4f1d\u3048\u307e\u3057\u305f\u3002 Rocket\u306f\u3001\u5f7c\u3089\u304c\u69d8\u3005\u306a\u56fd\u3067\u65b0\u3057\u3044\u30d9\u30f3\u30c1\u30e3\u30fc\u3092\u59cb\u3081\u3066\u3044\u308b\u3068\u79c1\u306b\u8a00\u3063\u305f\u306e\u3067\u3001\u79c1\u306f\u8b70\u8ad6\u3059\u308b\u305f\u3081\u518d\u3073\u5f7c\u3089\u306b\u4f1a\u3044\u307e\u3057\u305f\u3002 Rocket Internet\u306e\u30aa\u30ea\u30d0\u30fc\u30fb\u30b5\u30e0\u30ef\u30fc\u304c\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u79c1\u3068\u4e00\u7dd2\u306bE\u30b3\u30de\u30fc\u30b9\u4f1a\u793e\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3088\u3046\u8aac\u5f97\u3057\u307e\u3057\u305f\u3002\u5f7c\u306f\u79c1\u306b\uff15\u5206\u30d4\u30c3\u30c1\u3092\u3057\u3066\u3001\u79c1\u306b\u5c0b\u306d\u307e\u3057\u305f\u3001\u300c\u3042\u306a\u305f\u306f\u3067\u304d\u307e\u3059\u304b\uff1f \u3044\u3064\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f\u300d\u79c1\u306f1\u65e5\u304b2\u65e5\u8003\u3048\u3066\u3001\u300c\u3084\u308a\u307e\u3059\u300d\u3068\u8a00\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u79c1\u306f\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u4e8b\u3092\u8f9e\u3081\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u79fb\u308a\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u79c1\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u6771\u5357\u30a2\u30b8\u30a2\u306e\u4eba\u53e36\u5104\u4eba\u306b\u5e83\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u3001\u65b0\u3057\u304f\u8a2d\u7acb\u3055\u308c\u305f\u4f1a\u793e\u3067\u3042\u308bLazada\u306eCOO\uff08\u6700\u9ad8\u57f7\u884c\u8cac\u4efb\u8005\uff09\u3092\u52d9\u3081\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306f\u30b5\u30a4\u30b4\u30f3\u306b\u7d04400\u4eba\u306e\u30a4\u30f3\u30bf\u30fc\u30f3\u751f\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u306f\u5927\u304d\u306a\u6df7\u4e71\u3067\u3057\u305f\u3002\u69cb\u9020\u3082\u3001IT\u30b7\u30b9\u30c6\u30e0\u3082\u3001\u8ca1\u52d9\u3082\u3001\u4eba\u4e8b\u3082\u3001\u305d\u3057\u3066\u4f55\u3082\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002 2012\u5e74\u306b\u6771\u5357\u30a2\u30b8\u30a2\u306e5\u30ab\u56fd\u3067\u7acb\u3061\u4e0a\u3052\u30012\u5e74\u5f8c\u306b\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3092\u8ffd\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>E\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u304c\u307e\u3060\u78ba\u7acb\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u3001\u3059\u3050\u306b\u6211\u3005\u306f\u8f38\u9001\u306e\u9078\u629e\u80a2\u304c\u58ca\u6ec5\u7684\u3067\u3042\u308b\u3053\u3068\u306b\u6c17\u4ed8\u304d\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u79c1\u305f\u3061\u306f\u81ea\u5206\u305f\u3061\u306e\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u4e00\u7dd2\u306b\u8377\u7269\u3092\u914d\u9054\u3059\u308b\u30d0\u30a4\u30af\u306e\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u4f55\u4eba\u304b\u96c7\u3044\u307e\u3057\u305f\u3002\u305d\u308c\u306f\u300c\u9069\u5207\u306a\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300d\u3067\u3042\u308a\u3001\u79c1\u305f\u3061\u306f\u5f53\u521d\u3001\u30aa\u30d5\u30a3\u30b9\u306e\u5730\u4e0b\u5ba4\u304b\u3089\u5168\u3066\u306e\u4f5c\u696d\u3092\u884c\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306f\u628a\u63e1\u3059\u3079\u304d\u3053\u3068\u304c\u305f\u304f\u3055\u3093\u3042\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u3088\u308a\u591a\u304f\u306e\u904b\u8ee2\u624b\u3092\u96c7\u3046\u3053\u3068\u306b\u306a\u308a\u3001\u30d9\u30c8\u30ca\u30e0\u4e2d\u306e\u3044\u304f\u3064\u304b\u306e\u90fd\u5e02\u3067\u79c1\u305f\u3061\u306e\u65b0\u898f\u8f38\u9001\u696d\u52d9\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u5f53\u6642\u3001\u4f1a\u793e\u306e\u4f55\u4eba\u304b\u306e\u4eba\u3005\u306f\u3001\u7269\u6d41\u4f1a\u793e\u3092\u8a2d\u7acb\u3057\u305f\u304f\u306f\u306a\u304f\u3080\u3057\u308dE\u30b3\u30de\u30fc\u30b9\u4f1a\u793e\u3092\u8a2d\u7acb\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3060\u3068\u4e3b\u5f35\u3057\u3066\u3001\u79c1\u305f\u3061\u306e\u3053\u3068\u3092\u72c2\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u307e\u3057\u305f\u3002\u5f53\u6642\u306e\u554f\u984c\u306f\u3001E\u30b3\u30de\u30fc\u30b9\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u3053\u306e\u91cd\u8981\u306a\u90e8\u5206\u306b\u4ee3\u308f\u308b\u73fe\u5b9f\u7684\u306a\u4ee3\u66ff\u624b\u6bb5\u304c\u306a\u3044\u3053\u3068\u3067\u3057\u305f\u3002\u5f53\u793e\u306e\u6295\u8cc7\u5bb6\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3078\u306e\u53c2\u5165\u969c\u58c1\u3092\u751f\u307f\u51fa\u3057\u3001\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u3053\u308c\u306f\u5b9f\u969b\u306b\u306f\u7d20\u6674\u3089\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3042\u308b\u3068\u8003\u3048\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u4ed6\u306eLazada\u306e\u62e0\u70b9\u306e\u3042\u308b\u8af8\u56fd\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30bf\u30a4\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u3082\u3001\u72ec\u81ea\u306e\u8eca\u4e21\u3092\u958b\u767a\u3057\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>5\u5e74\u9593\u30d9\u30c8\u30ca\u30e0\u3067Lazada\u306e\u4e8b\u696d\u3092\u62e1\u5927\u3057\u3001\u305d\u308c\u3092\u5927\u898f\u6a21\u306b\u3057\u305f\u5f8c\u3001\u79c1\u306f\u7d50\u5a5a\u3057\u3066Lazada Express\u3067\u65b0\u3057\u3044\u5f79\u5272\u3092\u62c5\u3046\u305f\u3081\u306b\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u5f15\u3063\u8d8a\u3059\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u79c1\u305f\u3061\u304c\u72ec\u7acb\u3057\u305f\u5b58\u5728\u3068\u3057\u3066\u30ab\u30fc\u30d6\u30a2\u30a6\u30c8\u3057\u305f\u4f1a\u793e\u3067\u3001Lazada\u306e\u9867\u5ba2\u306b\u6bce\u65e5\u4f55\u5341\u4e07\u3082\u306e\u5c0f\u5305\u3092\u6771\u5357\u30a2\u30b8\u30a2\u3067\u5c4a\u3051\u3066\u3044\u307e\u3059\u3002\u79c1\u306f\u4eca\u3001\u5730\u57df\u5168\u4f53\u3067LEX\u306e\u6226\u7565\u3068\u4e8b\u696d\u958b\u767a\u3092\u62c5\u3044\u3001\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u5e02\u5834\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u3001\u305d\u308c\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002 LEX\u306e\u3088\u3046\u306b\u8cc7\u7523\u3084\u4eba\u306e\u591a\u3044\u30d3\u30b8\u30cd\u30b9\u3092\u6bce\u5e742\u500d\u306b\u3059\u308b\u3053\u3068\u306f\u7c21\u5358\u306a\u4f5c\u696d\u3067\u306f\u306a\u304f\u3001\u6b63\u3057\u3044\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3001\u30c4\u30fc\u30eb\u3001\u80fd\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1918 aligncenter\" src=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-2-300x131.jpg\" alt=\"\" width=\"573\" height=\"250\" srcset=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-2-300x131.jpg 300w, https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-2-500x218.jpg 500w, https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-2.jpg 698w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u9577\u5e74\u306b\u308f\u305f\u308a\u3001\u4eba\u3092\u5c0e\u3044\u3066\u3044\u304f\u4e2d\u3067\u81ea\u5206\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u308f\u3063\u305f\u3068\u601d\u3044\u307e\u3059\u304b\u3002IESE MBA\u306e\u4e2d\u306b\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306b\u3064\u3044\u3066\u306e\u3042\u306a\u305f\u306e\u898b\u89e3\u3092\u5f62\u4f5c\u3063\u305f\u4f55\u304b\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/h2>\n<p>\u30d9\u30c8\u30ca\u30e0\u306b\u5230\u7740\u3057\u305f\u969b\u3001\u79c1\u306f\u51b7\u305f\u3044\u6c34\u306e\u4e2d\u306b\u6295\u3052\u3089\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u4f1a\u793e\u306b\u4f55\u4eba\u306e\u4eba\u304c\u3044\u308b\u306e\u304b\u79c1\u306b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u521d\u65e5\u306b\u79c1\u306f\u6b53\u8fce\u306e\u30b9\u30d4\u30fc\u30c1\u3092\u3057\u307e\u3057\u305f\u3001\u305d\u3057\u3066\u305d\u308c\u304c\u79c1\u304c\u7d04200\u4eba\u306e\u4eba\u3005\u3001\u5f7c\u3089\u306e\u307b\u3068\u3093\u3069\u304c\u30a4\u30f3\u30bf\u30fc\u30f3\u3067\u3042\u308b\u4e00\u65b9\u3001\u79c1\u304b\u3089\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u3068\u30d3\u30b8\u30e7\u30f3\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u306b\u6c17\u3065\u3044\u305f\u6642\u3067\u3057\u305f\u3002\u79c1\u306f\u305d\u306e\u3088\u3046\u306a\u5927\u52e2\u306e\u4eba\u3005\u3092\u7387\u3044\u308b\u3053\u3068\u3092\u4e88\u60f3\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3057\u3001\u305d\u306e\u3084\u308a\u65b9\u3082\u77e5\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u79c1\u306e\u552f\u4e00\u306e\u5b9f\u52d9\u7d4c\u9a13\u306f\u3001\u3053\u308c\u307e\u3067\u306e\u3068\u3053\u308d\u3001\u30c1\u30fc\u30e0\u304c\u5c0f\u898f\u6a21\u3067\u3001\u30c1\u30fc\u30e0\u5185\u306b2\u4eba\u307e\u305f\u306f3\u4eba\u306e\u9ad8\u5b66\u6b74\u3067\u3001\u6c17\u6982\u306e\u3042\u308b\uff08\u305d\u3057\u3066\u7d66\u6599\u306e\u9ad8\u3044\uff09\u4eba\u3005\u304c\u3044\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u3057\u305f\u3002\u591a\u69d8\u306a\u30b9\u30ad\u30eb\u3084\u7d4c\u6b74\u3092\u6301\u3064\u591a\u304f\u306e\u3001\u4e3b\u306b\u82e5\u8005\u3092\u30ea\u30fc\u30c9\u3059\u308b\u306e\u306f\u5225\u306e\u30c1\u30e3\u30ec\u30f3\u30b8\u3067\u3057\u305f\u304c\u3001\u307e\u3055\u306b\u79c1\u304c\u898b\u9003\u3057\u3066\u3044\u305f\u3053\u3068\u3001\u305d\u3057\u3066\u79c1\u304c\u63a2\u3057\u3066\u3044\u305f\u3053\u3068\u306e\u985e\u306e\u30c1\u30e3\u30ec\u30f3\u30b8\u3067\u3057\u305f\u3002\u79c1\u306f\u79c1\u305f\u3061\u304cIESE\u3067\u5b66\u3093\u3060\u591a\u304f\u306e\u3053\u3068\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3057\u305f\u304c\u3001\u79c1\u306f\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3068\u306f\u672c\u3084\u5b66\u6821\u3067\u306f\u771f\u306b\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u4f55\u304b\u3067\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u79c1\u304cIESE\u3067\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u30b9\u30ad\u30eb\u3092\u3059\u3079\u3066\u7fd2\u5f97\u3057\u305f\u3068\u8a00\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u306f\u4e8b\u5b9f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u79c1\u304cIESE\u3067\u5b66\u3093\u3067\u3044\u305f\u3068\u304d\u304b\u3089\u5927\u304d\u306a\u52a9\u3051\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u3080\u3057\u308d\u300c\u884c\u9593\u300d\u3067\u3059\u3002\u4e16\u754c\u4e2d\u306e\u591a\u69d8\u306a\u4eba\u3005\u306e\u30b0\u30eb\u30fc\u30d7\u3068\u306e\u5408\u610f\u3001\u305d\u3057\u3066\u304a\u4e92\u3044\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u5f62\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u8a00\u8449\u3084\u6587\u5316\u304c\u5206\u304b\u3089\u306a\u3044\u306e\u3067\u3001\u5730\u5143\u306e\u4eba\u306b\u983c\u3089\u3056\u308b\u3092\u5f97\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u79c1\u306f\u5408\u610f\u3001\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u3042\u308b\u3044\u306f\u305d\u308c\u4ee5\u5916\u306e\u6211\u3005\u304c\u4f55\u304b\u6b20\u3044\u3066\u3044\u308b\u3082\u306e\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6587\u5316\u306f\u975e\u5e38\u306b\u4f1d\u7d71\u7684\u3067\u968e\u5c64\u7684\u3067\u3059\u3002\u4eba\u3005\u304c\u81ea\u5206\u306e\u8003\u3048\u3092\u8868\u660e\u3057\u305f\u308a\u3001\u4e0a\u53f8\u306e\u8a00\u3046\u3053\u3068\u306b\u7570\u8b70\u3092\u5531\u3048\u308b\u3053\u3068\u306f\u73cd\u3057\u3044\u3053\u3068\u3067\u3059\u3002\u79c1\u306f\u81ea\u5206\u306e\u30c1\u30fc\u30e0\u304c\u81ea\u5206\u306e\u8003\u3048\u3092\u79c1\u306b\u8a71\u3057\u3066\u304f\u308c\u3066\u69cb\u308f\u306a\u3044\u3057\u3001\u3080\u3057\u308d\u305d\u3046\u3059\u308b\u3088\u3046\u306b\u5f7c\u3089\u306b\u52e7\u3081\u307e\u3057\u305f\u3002\u3053\u308c\u304c\u5f37\u529b\u306a\u30c1\u30fc\u30e0\u3092\u7de8\u6210\u3059\u308b\u552f\u4e00\u306e\u65b9\u6cd5\u3067\u3059\u3002\u4eba\u3005\u306b\u6a29\u9650\u3092\u4e0e\u3048\u3001\u5f7c\u3089\u306b\u8cac\u4efb\u3092\u4e0e\u3048\u308b\u3002\u79c1\u306f\u3001\u5168\u3066\u306e\u3053\u3068\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u308f\u308c\u308b\u3079\u304d\u306a\u306e\u304b\u3092\u5f7c\u3089\u306b\u8a00\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u5206\u305f\u3061\u81ea\u8eab\u3067\u7269\u4e8b\u3092\u628a\u63e1\u3055\u305b\u308b\u4f59\u5730\u3092\u4eba\u3005\u306b\u4e0e\u3048\u308b\u30bf\u30a4\u30d7\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u3002\u500b\u4eba\u7684\u306b\u306f\u3001\u79c1\u306f\u3069\u306e\u3088\u3046\u306a\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30b9\u30bf\u30a4\u30eb\u304c\u81ea\u5206\u306b\u6700\u9069\u3067\u3001\u3053\u306e\u72b6\u6cc1\u3067\u6700\u9069\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002 IESE\u306f\u9593\u9055\u3044\u306a\u304f\u79c1\u3092\u52a9\u3051\u3066\u304f\u308c\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u306f\u30bd\u30d5\u30c8\u30b9\u30ad\u30eb\u306e\u9762\u3068\u6587\u5316\u9762\u3067\u306e\u654f\u611f\u3055\u306e\u307b\u3046\u304c\u3088\u308a\u91cd\u8981\u3067\u3057\u305f\u3002 IESE\u306e\u3088\u3046\u306a\u975e\u5e38\u306b\u6587\u5316\u7684\u306b\u591a\u69d8\u306a\u74b0\u5883\u3067\u3044\u308b\u3053\u3068\u306f\u79c1\u306b\u3068\u3063\u3066\u7d20\u6674\u3089\u3057\u3044\u7d4c\u9a13\u3067\u3057\u305f\u3001\u305d\u3057\u3066\u305d\u308c\u306f\u78ba\u304b\u306b\u79c1\u306e\u8996\u91ce\u3092\u5e83\u3052\u307e\u3057\u305f\u3002<\/p>\n<p>\u5730\u57df\u3060\u3051\u3067\u306a\u304f\u3001\u6a5f\u80fd\u3001\u3064\u307e\u308a\u7269\u6d41\u3082\u79c1\u306b\u3068\u3063\u3066\u306f\u521d\u3081\u3066\u306e\u3053\u3068\u3067\u3057\u305f\u3002\u79c1\u306f\u7269\u6d41\u5c02\u9580\u5bb6\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u67d4\u8edf\u3067\u30aa\u30fc\u30d7\u30f3\u3067\u3042\u308a\u3001\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u8a66\u3059\u81ea\u4fe1\u3092\u6301\u3064\u3053\u3068\u306f\u3001\u3053\u306e\u5f79\u5272\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u79c1\u305f\u3061\u304c\u5927\u304d\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001\u79c1\u306f\u81ea\u5206\u306e\u30c1\u30fc\u30e0\u306b\u8cac\u4efb\u3092\u59d4\u4efb\u3057\u3001\u5f7c\u3089\u81ea\u8eab\u3092\u30ea\u30fc\u30c0\u30fc\u306b\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u79c1\u304c\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u62e0\u70b9\u3092\u79fb\u3057\u305f\u969b\u3001\u79c1\u306e\u30a4\u30f3\u30bf\u30fc\u30f3\u306e\u4e00\u4eba\u304c\u5f15\u304d\u7d99\u3044\u3067\u3001\u79c1\u306fLazada\u306eCOO\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5f7c\u306f\u672c\u5f53\u306b &#8220;\u81ea\u5bb6\u88fd&#8221;\u3067\u200b\u200b\u3042\u308a\u3001\u5f7c\u306f\u73fe\u5728\u30d9\u30c8\u30ca\u30e0\u3067\u30c1\u30fc\u30e0\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u5927\u304d\u304f\u3066\u8907\u96d1\u306a\u30c1\u30fc\u30e0\u3092\u7387\u3044\u308b\u305f\u3081\u306b\u3069\u308c\u3060\u3051\u5f7c\u304c\u65e9\u304f\u5b66\u3093\u3067\u6210\u9577\u3057\u305f\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u8d77\u696d\u5bb6\u3078\u306e\u8ee2\u8eab\u306b\u306f\u52c7\u6c17\u304c\u5fc5\u8981\u3067\u3059\u3002\u3082\u3057\u3042\u306a\u305f\u304c\u632f\u308a\u8fd4\u3063\u3066\u3042\u306a\u305f\u81ea\u8eab\u306b\u30ad\u30e3\u30ea\u30a2\u4e0a\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u4e0e\u3048\u308b\u306a\u3089\u305d\u308c\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u304b\u3002<\/h2>\n<p>\u79c1\u306f\u81ea\u5206\u3068\u305d\u306e\u4ed6\u4ed6\u306e\u5168\u54e1\u306b\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306f\u7d20\u6674\u3089\u3057\u3044\u6700\u521d\u306e\u4ed5\u4e8b\u3067\u3042\u308b\u3068\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u307e\u3059\u3002\u79c1\u306f\u305d\u308c\u3092\u5f8c\u6094\u3057\u3066\u3044\u307e\u305b\u3093\u3001\u305d\u308c\u3092\u3057\u305f\u3053\u3068\u306f\u79c1\u306b\u3068\u3063\u3066\u826f\u304b\u3063\u305f\u3067\u3059\u3002\u3042\u306a\u305f\u306f\u3001\u826f\u3044\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u6e96\u5099\u3059\u308b\u305f\u3081\u306b\u3001\u69cb\u9020\u5316\u3055\u308c\u3001\u975e\u5e38\u306b\u4e00\u751f\u61f8\u547d\u306b\uff08\u6642\u306b\u306f\u9577\u3044\u591c\u3092\u904e\u3054\u3057\u3064\u3064\uff09\u50cd\u304d\u3001\u304d\u308c\u3044\u306aExcel\u30b7\u30fc\u30c8\u3092\u4f5c\u308b\u65b9\u6cd5\u3092\u3001\u305d\u3057\u3066\u305d\u308c\u3089\u306e\u30e2\u30c7\u30eb\u3092\u5168\u3066\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u5b66\u3073\u307e\u3059\u3002\u305d\u308c\u306f\u30af\u30e9\u30c3\u30b7\u30e5\u30b3\u30fc\u30b9\u306e\u3088\u3046\u3067\u3059\u3002\u79c1\u306f\u305d\u308c\u3092\u307e\u305f\u3084\u308a\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u6c38\u7d9a\u7684\u306b\u884c\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u79c1\u306f\u81ea\u5206\u304c\u7d50\u679c\u3001\u3064\u307e\u308a\u884c\u52d5\u3092\u4f34\u3046\u4e16\u754c\u306b\u8fd1\u3065\u304d\u305f\u3044\u3001\u3068\u609f\u3063\u305f\u306e\u3067\u3059\u3002\u79c1\u306f\u81ea\u5206\u306e\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u304c\u3042\u308b\u306e\u304b\u200b\u200b\u3092\u898b\u305f\u304b\u3063\u305f\u306e\u3067\u3059\u3002\u79c1\u306f\u3082\u3063\u200b\u200b\u3068\u5b9f\u8df5\u7684\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u3063\u3068\u95a2\u4e0e\u3057\u3066\u3001\u305d\u3057\u3066\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306b\u3001\u79c1\u306f\u4eba\u3005\u3092\u30ea\u30fc\u30c9\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3057\u305f\u3002\u3068\u306f\u3044\u3048\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6e96\u5099\u304c\u306a\u3051\u308c\u3070\u3001Lazada\u3067\u3082\u3063\u3068\u82e6\u52b4\u3057\u305f\u3053\u3068\u3067\u3057\u3087\u3046\u3002Lazada\u3067\u306f\u3001MBA\u3068\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u5f97\u305f\u3082\u306e\u3092\u5358\u7d14\u306b\u7d44\u307f\u5408\u308f\u305b\u3001\u5b9f\u884c\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u305d\u306e\u904e\u7a0b\u3067\u3042\u306a\u305f\u304c\u5b66\u3070\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u3053\u3068\u306f\u4f55\u3067\u3059\u304b\u3002<\/h2>\n<p>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3068MBA\u3067\u306f\u3001\u74b0\u5883\u306f\u3088\u308a\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u30d9\u30c8\u30ca\u30e0\u306e\u3088\u3046\u306a\u74b0\u5883\u3067\u306f\u3001\u5b8c\u5168\u306a\u7ba1\u7406\u3068\u5b8c\u5168\u306a\u53ef\u8996\u6027\u306a\u3057\u306b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u3092\u5b66\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u3067\u304d\u306a\u3044\u4eba\u3082\u3044\u307e\u3059\u3002 \u5f7c\u3089\u306f\u304a\u305d\u3089\u304f\u6b21\u306e\u98db\u884c\u6a5f\u3067\u30e8\u30fc\u30ed\u30c3\u30d1\u306b\u623b\u308b\u3067\u3057\u3087\u3046\u3002 \u3053\u306e\u4e0d\u78ba\u5b9f\u6027\u3068\u5168\u3066\u304c\u5b8c\u74a7\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u74b0\u5883\u306f\u3001\u79c1\u304c\u672c\u5f53\u306b\u697d\u3057\u3093\u3060\u3082\u306e\u3067\u3059\u3002 \u79c1\u306f\u4fe1\u983c\u3067\u304d\u308b\u30c1\u30fc\u30e0\u3092\u69cb\u7bc9\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002 KPI\u3068\u69cb\u9020\u306f\u6b8b\u308a\u306e\u3053\u3068\u3092\u3059\u308b\u306e\u3092\u52a9\u3051\u307e\u3057\u305f\u3001\u3057\u304b\u3057\u672c\u5f53\u306b\u91cd\u8981\u306a\u306e\u306f\u4eba\u3005\u3067\u3059\u3001\u305d\u308c\u306f\u6587\u5316\u3092\u7bc9\u304d\u3001\u30c1\u30fc\u30e0\u3068\u7d50\u679c\u3092\u6210\u529f\u3055\u305b\u308b\u3082\u306e\u3067\u3059\u3002 \u65b0\u8208\u4f01\u696d\u306f\u3001\u30b9\u30c6\u30ed\u30a4\u30c9\u306e\u69cb\u9020\u3068\u7ba1\u7406\u3092\u884c\u3063\u3066\u3044\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3068\u306f\u7570\u306a\u308a\u3001\u66d6\u6627\u3067\u3059\u3002 \u3053\u306e\u9055\u3044\u306b\u6c17\u3092\u914d\u3063\u3066\u79c1\u306e\u30c1\u30fc\u30e0\u3092\u4fe1\u983c\u3059\u308b\u3053\u3068\u3092\u53d7\u3051\u5165\u308c\u308b\u3053\u3068\u306f\u3001\u79c1\u304c\u6700\u521d\u306b\u6163\u308c\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-4-300x300.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1920 aligncenter\" src=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-4-300x300.jpg\" alt=\"\" width=\"567\" height=\"567\" srcset=\"https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-4-300x300.jpg 300w, https:\/\/blog.iese.edu\/japan\/files\/2019\/01\/Gerald-4-300x300-150x150.jpg 150w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>MBA\u306e\u771f\u306e\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3057\u3087\u3046\u3002\u30d5\u30eb\u30bf\u30a4\u30e0\u306eMBA\u3092\u884c\u3046\u3053\u3068\u306f\u3001\u6642\u9593\u3001\u52b4\u529b\u3001\u305d\u3057\u3066\u304a\u91d1\u306b\u5bfe\u3059\u308b\u5927\u304d\u306a\u6295\u8cc7\u3067\u3059 &#8211; IESE\u306b\u5fdc\u52df\u3059\u308b\u524d\u3001\u305d\u3057\u3066\u5352\u696d\u5f8c\u4f55\u5e74\u3082\u7d4c\u3063\u3066\u304b\u3089\u3001\u3053\u308c\u306b\u3064\u3044\u3066\u3069\u3046\u601d\u3044\u307e\u3057\u305f\u304b\uff1f<span style=\"color: #ff0000\"><br \/>\n<\/span><\/h2>\n<p>\u79c1\u306e\u5b66\u6b74\u306f\u7d4c\u55b6\u5de5\u5b66\u3067\u3057\u305f\u306e\u3067\u3001IESE\u306e\u6b86\u3069\u306e\u30b3\u30fc\u30b9\u306f\u79c1\u306b\u3068\u3063\u3066\u5168\u304f\u65b0\u3057\u3044\u3082\u306e\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u79c1\u306b\u3068\u3063\u3066\u3001MBA\u306eROI\u306f\u3082\u3063\u3068\u9577\u671f\u7684\u306a\u3082\u306e\u3067\u3059\u3002\u305d\u308c\u306f\u69cb\u7bc9\u3059\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08IESE\u306f\u6771\u5357\u30a2\u30b8\u30a2\u3067\u6d3b\u767a\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6301\u3063\u3066\u3044\u307e\u3059\uff09\u3068\u8d85\u56fd\u969b\u7684\u306a\u7d4c\u9a13\u3067\u3059\u3002\u307e\u305f\u3001\u79c1\u304cMBA\u306a\u3057\u3067\u79c1\u304c\u3044\u308b\u3053\u308c\u3089\u306e\u4ed5\u4e8b\u3078\u306e\u6a5f\u4f1a\u3084\u30a2\u30af\u30bb\u30b9\u3092\u5f97\u305f\u3053\u3068\u306f\u306a\u304b\u3063\u305f\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u3067\u3082\u3001\u79c1\u306e\u5834\u5408\u306e\u7d4c\u6e08\u7684\u5229\u76ca\u306e\u89b3\u70b9\u304b\u3089\u305d\u308c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u672c\u5f53\u306b\u56f0\u96e3\u3067\u3059\u3002 MBA\u306e\u9593\u306b\u4ed5\u4e8b\u3092\u4f11\u3080\u6642\u9593\u306f\u5927\u304d\u306a\u8d05\u6ca2\u3067\u3042\u308a\u3001\u3042\u306a\u305f\u304c\u3084\u308a\u305f\u3044\u3053\u3068\u3001\u3042\u306a\u305f\u306e\u672c\u5f53\u306e\u5f37\u307f\u306f\u4f55\u3067\u3042\u308b\u304b\u3001\u305d\u3057\u3066\u3042\u306a\u305f\u304c\u672c\u5f53\u306b\u3084\u308a\u305f\u3044\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u591a\u304f\u306e\u7570\u306a\u308b\u4eba\u3005\u3068\u4ea4\u6d41\u3059\u308b\u6642\u9593\u3067\u3059\u3002\u79c1\u306fMBA\u306e\u9593\u306b\u3053\u308c\u3089\u3059\u3079\u3066\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3057\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u719f\u8003\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u4ed5\u4e8b\u4ee5\u5916\u306e\u9762\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u3042\u306a\u305f\u306f\u4f55\u306b\u60c5\u71b1\u304c\u3042\u308a\u307e\u3059\u304b\u3002<span style=\"color: #ff0000\"><br \/>\n<\/span><\/h2>\n<p>\u79c1\u306f\u591a\u69d8\u306a\u6587\u5316\u3084\u65c5\u884c\u306b\u60c5\u71b1\u304c\u3042\u308a\u307e\u3059\u3002\u6771\u5357\u30a2\u30b8\u30a2\u3067\u65e5\u3005\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u3053\u3068\u3068\u3001E\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u6280\u8853\u306e\u52b9\u679c\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u9a5a\u304f\u3079\u304d\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001Alibaba\u306fLazada\u3092\u8cb7\u53ce\u3057\u307e\u3057\u305f\u3002 Alibaba\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u306e\u306f\u9b45\u529b\u7684\u3067\u3059\u3002\u30a2\u30ea\u30d0\u30d0\u306f\u4e16\u754c\u6700\u5927\u306e\u5c0f\u58f2\u696d\u8005\u3067\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u306e\u3068\u3053\u308d\u6b86\u3069\u306e\u57fa\u76e4\u304c\u4e2d\u56fd\u306b\u3042\u308a\u307e\u3059\u3002\u771f\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u306a\u308b\u3053\u3068\u304c\u6700\u512a\u5148\u4e8b\u9805\u3067\u3042\u308a\u3001Lazada\u306f\u305d\u306e\u6226\u7565\u306e\u4e2d\u6838\u90e8\u5206\u3001\u3064\u307e\u308a\u4e2d\u56fd\u56fd\u5916\u3067Alibaba\u306b\u3088\u3063\u3066\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3055\u308c\u308b\u6700\u521d\u306e\u5927\u898f\u6a21e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3067\u3059\u3002<\/p>\n<p>\u79c1\u306f\u4eca\u4ed5\u4e8b\u306e\u8a71\u306b\u623b\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u627f\u77e5\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u6b86\u3069\u4e26\u884c\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u4ed5\u4e8b\u306e\u3088\u3046\u306b\u306f\u611f\u3058\u307e\u305b\u3093\u3002\u57fa\u672c\u7684\u306b\u3001\u671d\u81ea\u5206\u3092\u8d77\u3053\u3059\u306e\u306f\u4ed5\u4e8b\u3067\u3059\u3002\u4ed5\u4e8b\u306e\u305f\u3081\u306b\u305f\u304f\u3055\u3093\u65c5\u884c\u3057\u307e\u3059\u304c\u3001\u884c\u304f\u5148\u3005\u306e\u56fd\u3084\u6587\u5316\u3092\u63a2\u6c42\u3057\u3001\u305d\u3053\u306b\u9031\u672b\u306b\u6ede\u5728\u3059\u308b\u3053\u3068\u3067\u8d05\u6ca2\u306a\u6642\u9593\u3092\u904e\u3054\u3059\u306e\u3082\u597d\u304d\u3067\u3059\u3002\u9031\u672b\u306b\u306f\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306f\u3001\u79c1\u306e\u59bb\u3084\u53cb\u4eba\u3068\u4e00\u7dd2\u306b\u63a2\u7d22\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u30ec\u30b9\u30c8\u30e9\u30f3\u3084\u516c\u5712\u3092\u305f\u304f\u3055\u3093\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u96e8\u306e\u9031\u672b\u306b\u306f\u3001\u304a\u305d\u3089\u304f\u3001\u5bb6\u306b\u3044\u3066\u65b0\u3057\u3044\u30ec\u30b7\u30d4\u3092\u4f5c\u3063\u3066\u3044\u308b\u79c1\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2011\u5e74\u306b IESE MBA\u3092\u5352\u696d\u3057\u3001\u73fe\u5728\u306f\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306eLEX (Lazada Express)\u3067\u6d3b\u8e8d\u3059\u308b\u30c9\u30a4\u30c4\u4eba\u3001\u30b8\u30a7\u30e9\u30eb\u30c9\u30fb\u30b0\u30e9\u30a6\u30a2\u30eb\u30c8 \u304c\u3001\u5352\u696d\u5f8c\u306e\u8ecc\u8de1\u3068IESE\u304c\u4eba\u751f\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u306b\u3064\u3044\u3066\u8a9e\u308a\u307e\u3057\u305f\u3002\u4e3b\u306a\u30dd\u30a4\u30f3 [&hellip;]<\/p>\n","protected":false},"author":1883,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76377],"tags":[],"class_list":["post-1914","post","type-post","status-publish","format-standard","hentry","category-76377"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/posts\/1914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/users\/1883"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/comments?post=1914"}],"version-history":[{"count":9,"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/posts\/1914\/revisions"}],"predecessor-version":[{"id":2098,"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/posts\/1914\/revisions\/2098"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/media?parent=1914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/categories?post=1914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/japan\/wp-json\/wp\/v2\/tags?post=1914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}