{"id":4792,"date":"2022-03-03T00:01:54","date_gmt":"2022-03-02T15:01:54","guid":{"rendered":"https:\/\/blog.iese.edu\/japan\/?p=4792"},"modified":"2023-03-15T22:27:05","modified_gmt":"2023-03-15T13:27:05","slug":"doing-good-doing-well-2022","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/japan\/2022\/03\/03\/doing-good-doing-well-2022\/","title":{"rendered":"Doing Good Doing Well 2022\uff08\u5909\u9769\u3092\u3082\u305f\u3089\u3059\u30ea\u30fc\u30c0\u30fc\u3092\u62db\u8058\uff09"},"content":{"rendered":"<p><a href=\"https:\/\/blog.iese.edu\/japan\/files\/2022\/03\/dgdw-noti.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4793 aligncenter\" src=\"https:\/\/blog.iese.edu\/japan\/files\/2022\/03\/dgdw-noti-300x167.jpg\" alt=\"\" width=\"571\" height=\"318\" srcset=\"https:\/\/blog.iese.edu\/japan\/files\/2022\/03\/dgdw-noti-300x167.jpg 300w, https:\/\/blog.iese.edu\/japan\/files\/2022\/03\/dgdw-noti-768x428.jpg 768w, https:\/\/blog.iese.edu\/japan\/files\/2022\/03\/dgdw-noti.jpg 1024w, https:\/\/blog.iese.edu\/japan\/files\/2022\/03\/dgdw-noti-500x278.jpg 500w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/a><\/p>\n<p>\u539f\u6587\uff08\u82f1\u8a9e\uff09\u306f\u3001<a href=\"https:\/\/www.iese.edu\/stories\/doing-good-doing-well-iese-sustainability\/\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6c17\u5019\u5909\u52d5\u306b\u3088\u308b\u5730\u7403\u306e\u52a3\u5316\u306f\u3001\u591a\u304f\u306e\u5f37\u56fd\u304c\u81ea\u5206\u305f\u3061\u306e\u76ee\u6a19\u3092\u5229\u5df1\u7684\u306b\u8ffd\u6c42\u3059\u308b\u4e2d\u3067\u3001\u60aa\u5316\u306e\u4e00\u9014\u3092\u305f\u3069\u3063\u3066\u3044\u307e\u3059\u3002\u653f\u5e9c\u306b\u3088\u308b\u8aac\u5f97\u529b\u306e\u3042\u308b\u5354\u8abf\u7684\u306a\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u6b20\u5982\u3092\u8003\u3048\u308b\u3068\u3001\u4f01\u696d\u306f\u7d44\u7e54\u7684\u306a\u6301\u7d9a\u53ef\u80fd\u306a\u5909\u5316\u306e\u305f\u3081\u306b\u6226\u3046\u3053\u3068\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306b\u7acb\u3061\u4e0a\u304c\u308b\u3057\u304b\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u4eca\u9031\u3001IESE\u3067\u958b\u50ac\u3055\u308c\u305f\u5e74\u6b21\u306eDoing Good Doing Well\u4f1a\u8b70\u3067\u306f\u30017\u3064\u306e\u30d3\u30b8\u30cd\u30b9\u30bb\u30af\u30bf\u30fc\u304b\u3089\u306e\u30b2\u30b9\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u304c\u3053\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u5171\u901a\u70b9\u3092\u898b\u51fa\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306fIESE MBA\u306e\u5b66\u751f\u306b\u3088\u3063\u3066\u4f01\u753b\u3055\u308c\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u6295\u8cc7\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u90fd\u5e02\u3001\u6559\u80b2\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u98df\u54c1\u3001\u30af\u30ea\u30fc\u30f3\u306a\u6d77\u6d0b\u3001\u30a8\u30cd\u30eb\u30ae\u30fc\u3068\u96fb\u529b\u3001\u5faa\u74b0\u578b\u7d4c\u6e08\u306e\u5206\u91ce\u304b\u3089\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u3092\u8fce\u3048\u3001\u30d1\u30e9\u30c0\u30a4\u30e0\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3001\u53c2\u52a0\u8005\u81ea\u8eab\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u30b9\u30d4\u30fc\u30c1\u3001\u30d1\u30cd\u30eb\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u304c2\u65e5\u9593\u306b\u6e21\u3063\u3066\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u7a7a\u767d\u3092\u57cb\u3081\u308b<\/h2>\n<p>Net Positive\u306e\u5171\u8457\u8005\u3067\u3042\u308a\u3001Unilever\u306e\u524dCEO\u3067\u3042\u308b\u30dd\u30fc\u30eb\u30fb\u30dd\u30eb\u30de\u30f3\u6c0f\u306f\u3001\u300c\u901a\u5e38\u3001\u3053\u3046\u3057\u305f\u67a0\u7d44\u307f\u3092\u6574\u5099\u3059\u308b\u306e\u306f\u653f\u5e9c\u306b\u983c\u308b\u3057\u304b\u306a\u3044\u304c\u3001\u6b8b\u5ff5\u306a\u304c\u3089\u4eca\u306f\u305d\u306e\u4f59\u88d5\u304c\u306a\u3044\u3002\u554f\u984c\u306f\u4e00\u5c64\u5730\u7403\u898f\u6a21\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u5f7c\u3089\u306f\u30dd\u30d4\u30e5\u30ea\u30b9\u30c8\u3001\u30ca\u30b7\u30e7\u30ca\u30ea\u30b9\u30c8\u3001\u5916\u56fd\u4eba\u5acc\u3044\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306f\u3001\u975e\u529b\u306a\u653f\u5e9c\u306b\u3088\u3063\u3066\u505c\u6ede\u3055\u308c\u5f97\u308b\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u904e\u7a0b\u3092\u300c\u8131\u30ea\u30b9\u30af\u300d\u3059\u308b\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u3001\u4f01\u696d\u304c\u81ea\u3089\u306e\u512a\u5148\u9806\u4f4d\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u56f0\u96e3\u306a\u4f5c\u696d\u3092\u884c\u3046\u5834\u5408\u306b\u9650\u3089\u308c\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u30011970\u5e74\u306b\u30df\u30eb\u30c8\u30f3\u30fb\u30d5\u30ea\u30fc\u30c9\u30de\u30f3\u304c\u63d0\u5531\u3057\u305f\u300c\u4f01\u696d\u306e\u7b2c\u4e00\u306e\u8cac\u4efb\u306f\u682a\u4e3b\u3068\u305d\u306e\u5229\u76ca\u306e\u62e1\u5927\u306b\u3042\u308b\u300d\u3068\u3044\u3046\u7406\u8ad6\u304b\u3089\u8131\u5374\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u300c\u7c73\u56fd\u4eba\u306f\u3001Friedman\u306e\u682a\u4e3b\u30e2\u30c7\u30eb\u306b\u8fd1\u8996\u773c\u7684\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u300d\u3068\u30dd\u30eb\u30de\u30f3\u6c0f\u306f\u8a00\u3044\u307e\u3059\u3002\u300c\u78ba\u304b\u306b\u3001\u591a\u304f\u306e\u4eba\u3005\u306b\u3068\u3063\u3066\u7269\u4e8b\u304c\u975e\u5e38\u306b\u3046\u307e\u304f\u3044\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u79c1\u305f\u3061\u306f\u3001\u6c11\u9593\u90e8\u9580\u306b\u58ca\u6ec5\u7684\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u305f\u306e\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u307e\u3057\u305f\u3002\u73fe\u5728\u3067\u306f\u3001\u4e0a\u5834\u4f01\u696d\u306e\u6570\u306f\u3001\u5f53\u6642\u306e\u534a\u5206\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u5178\u578b\u7684\u306aCEO\u306e\u5728\u4efb\u671f\u9593\u306f\u300110\u5e74\u300112\u5e74\u300140\u5e74\u304b\u3089\u3001\u73fe\u5728\u306e\u5e73\u57474.5\u5e74\u306b\u306a\u308a\u3001\u3053\u308c\u306f\u8aac\u660e\u8cac\u4efb\u306e\u6b20\u5982\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u300d\u3002<\/p>\n<p>\u8fd1\u5e74\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3001\u3064\u307e\u308a\u76ee\u7684\u3092\u6301\u3063\u305f\u30e2\u30c7\u30eb\u306b\u79fb\u884c\u3055\u305b\u308b\u3068\u3044\u3046\u30ea\u30c3\u30d7\u30b5\u30fc\u30d3\u30b9\u304c\u76db\u3093\u306b\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30dd\u30eb\u30de\u30f3\u6c0f\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u76ee\u6a19\u3092\u63b2\u3052\u3066\u3044\u308b\u4f01\u696d\u3067\u3055\u3048\u3001\u5b9f\u969b\u306f\u300c\u9053\u3070\u305f\u3067\u7f36\u3092\u8e74\u3063\u3066\u3044\u308b\u300d\u72b6\u614b\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6c17\u5019\u5909\u52d5\u304c\u3082\u305f\u3089\u3059\u707d\u5384\u306f\u3001\u305d\u306e\u5bfe\u5fdc\u3092\u65e9\u3081\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u793e\u4f1a\u7684\u8cac\u4efb\u306e\u3042\u308b\u30d3\u30b8\u30cd\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u4e16\u4ee3\u4ea4\u4ee3\u304c\u9855\u8457\u306b\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u3053\u308c\u306f\u3001\u672c\u5f53\u306b\u6df1\u523b\u306a\u554f\u984c\u3067\u3059\u3002\u6211\u3005\u306f\u3001\u52b4\u50cd\u8005\u306e15\uff05\u304b\u308930\uff05\u304c\u95a2\u4e0e\u3059\u308b\u4e16\u754c\u306b\u751f\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3082\u3057\u4f01\u696d\u304c\u3053\u308c\u3089\u306e\u4fa1\u5024\u3092\u751f\u304b\u3055\u306a\u3051\u308c\u3070\u3001\u672c\u5f53\u306b\u3001\u591a\u304f\u306e\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3084Gen-Z\u4e16\u4ee3\u306f\u3082\u3046\u305d\u3053\u3067\u50cd\u304b\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3069\u306e\u4f1a\u793e\u306b\u3082\u30b0\u30ec\u30bf\u30fb\u30c8\u30a5\u30f3\u30d9\u30eb\u30b0\u304c\u3044\u3066\u3001\u58f0\u3092\u4e0a\u3052\u3066\u3044\u308b\u306e\u3067\u3059\u300d\u3068\u30dd\u30eb\u30de\u30f3\u6c0f\u306f\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u3042\u306a\u305f\u3060\u3051\u306e\u300cWhy\u300d<\/h2>\n<p>\u6301\u7d9a\u53ef\u80fd\u306a\u98df\u54c1\u95a2\u9023\u306e\u57fa\u8abf\u8b1b\u6f14\u3092\u884c\u3063\u305f\u30c9\u30ed\u30b7\u30fc\u30fb\u30b7\u30a7\u30a4\u30d0\u30fc\u6c0f\u306f\u3001\u30ad\u30e3\u30ea\u30a2\u3092\u901a\u3058\u3066\u767a\u8a00\u3059\u308b\u3053\u3068\u3092\u5927\u5207\u306b\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u7d50\u679c\u3001Unilever\u306b\u304a\u3051\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30ea\u30fc\u30c9\u3068\u3044\u3046\u73fe\u8077\u306b\u5c31\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>Unilever\u3067\u672c\u8077\u3092\u52d9\u3081\u308b\u306b\u81f3\u3063\u305f\u306e\u3082\u3001\u5f7c\u5973\u304c\u5929\u8077\u3068\u8003\u3048\u308b\u3053\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u300c\u79c1\u306f\u304b\u3064\u3066Unilever\u3060\u3063\u305f\u306e\u3067\u3059\u3002\u9577\u671f\u4ecb\u8b77\u65bd\u8a2d\u3067\u81e8\u5e8a\u6804\u990a\u58eb\u3068\u3057\u3066\u50cd\u3044\u3066\u3044\u305f\u3068\u304d\u3001Unilever\u306e\u5ba3\u4f1d\u3092\u62d2\u5426\u3057\u3066\u3044\u305f\u3093\u3067\u3059\u300d\u3068\u30b7\u30a7\u30a4\u30d0\u30fc\u6c0f\u306f\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u65bd\u8a2d\u3067\u306f\u3001\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u3084\u6297\u3046\u3064\u5264\u304b\u3089\u6804\u990a\u4fa1\u306e\u9ad8\u3044\u98df\u54c1\u306b\u79fb\u884c\u3055\u305b\u308b\u3068\u3044\u3046\u30b7\u30a7\u30a4\u30d0\u30fc\u6c0f\u306e\u5927\u80c6\u306a\u63d0\u6848\u306b\u3088\u308a\u3001\u60a3\u8005\u306e\u4e0d\u5065\u5eb7\u306a\u4f53\u91cd\u5909\u5316\u3084\u3046\u3064\u75c5\u306e\u75c7\u4f8b\u304c\u6fc0\u6e1b\u3057\u305f\u306e\u3060\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306eUnilever\u304b\u3089\u30aa\u30d5\u30a1\u30fc\u304c\u3042\u308a\u307e\u3057\u305f\u3002Unilever\u306f\u3001\u793e\u4f1a\u5909\u9769\u306e\u5fd7\u3068\u306f\u76f8\u53cd\u3059\u308b\u3088\u3046\u306a\u591a\u56fd\u7c4d\u4f01\u696d\u3067\u3042\u308a\u3001\u30b7\u30a7\u30a4\u30d0\u30fc\u6c0f\u306f\u5f53\u521d\u3001\u30a8\u30af\u30bb\u30eb\u306e\u8868\u8a08\u7b97\u30bd\u30d5\u30c8\u306b\u6eba\u308c\u308b\u6bce\u65e5\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5f53\u6642CEO\u3060\u3063\u305f\u30dd\u30eb\u30de\u30f3\u6c0f\u304c\u3001Unilever\u3067\u5148\u99c6\u7684\u306a\u6301\u7d9a\u53ef\u80fd\u6027\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u305f\u3053\u3068\u304c\u3001\u5f7c\u5973\u306e\u8003\u3048\u3092\u5909\u3048\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u66f4\u306b\u30b7\u30a7\u30a4\u30d0\u30fc\u6c0f\u306f\u3001\u300c\u5de8\u5927\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30d6\u30e9\u30f3\u30c9\u3092\u901a\u3058\u3066\u6d3b\u52d5\u3059\u308c\u3070\u3001\u98df\u306e\u65b9\u5411\u6027\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305d\u3057\u3066\u3001\u5e73\u7b49\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u65b9\u6cd5\u3067\u4e16\u754c\u306b\u98df\u6599\u3092\u4f9b\u7d66\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u751f\u307e\u308c\u308b\u300d\u3068\u6c17\u3065\u3044\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u30b7\u30a7\u30a4\u30d0\u30fc\u6c0f\u306f\u307e\u305f\u3001\u5f7c\u5973\u304c\u300c\u500b\u4eba\u7684\u306a 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