{"id":810,"date":"2012-11-22T17:37:20","date_gmt":"2012-11-22T16:37:20","guid":{"rendered":"https:\/\/blog.iese.edu\/leggett\/?page_id=810"},"modified":"2012-11-22T17:41:33","modified_gmt":"2012-11-22T16:41:33","slug":"the-little-book-of-rhetoric-soft-power","status":"publish","type":"page","link":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/","title":{"rendered":"The Little Book of Rhetoric: Soft Power"},"content":{"rendered":"<p><a href=\"https:\/\/blog.iese.edu\/leggett\/files\/2012\/11\/The-little-book-of-rhetoric.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-803 alignleft\" title=\"The little book of rhetoric\" src=\"https:\/\/blog.iese.edu\/leggett\/files\/2012\/11\/The-little-book-of-rhetoric-201x300.jpg\" alt=\"\" width=\"155\" height=\"231\" srcset=\"https:\/\/blog.iese.edu\/leggett\/files\/2012\/11\/The-little-book-of-rhetoric-201x300.jpg 201w, https:\/\/blog.iese.edu\/leggett\/files\/2012\/11\/The-little-book-of-rhetoric-687x1024.jpg 687w, https:\/\/blog.iese.edu\/leggett\/files\/2012\/11\/The-little-book-of-rhetoric.jpg 742w\" sizes=\"auto, (max-width: 155px) 100vw, 155px\" \/><\/a>The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation or the forensic mode (as used in business), the ceremonial type of speech (as on many social occasions) and the deliberate or more political type speech. In each case we give a model for you to copy and some well-known examples.<\/p>\n<p>Also the book deals with the interrelated topic of \u2018Soft Power\u2019. Here its four dimensions are discussed with clarity: empathy (of which listening is an essential part), vision, rhetoric and non-verbal communication. Most of us have, and have had, some successes but many disappointments in the area of persuasion. The book offers a model for soft power which is within the reach of all of us to practice and become reasonably proficient at.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.eunsa.es\/index.php?pagina=1&amp;id_libro=1687&amp;codigo_materia=&amp;nombre_materia=&amp;seccion=libro&amp;plantilla=libro\" target=\"_blank\"><em>Buy from Eunsa<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":90,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-810","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Rhetoric and Leadership: Soft Power - Brian O&#039;C Leggett&#039;s blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Little Book of Rhetoric: Soft Power - Rhetoric and Leadership: Soft Power\" \/>\n\t\t<meta property=\"og:description\" content=\"The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2012-11-22T16:37:20+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2012-11-22T16:41:33+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Little Book of Rhetoric: Soft Power - Rhetoric and Leadership: Soft Power\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/the-little-book-of-rhetoric-soft-power\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/#listItem\",\"name\":\"My Publications\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/#listItem\",\"position\":2,\"name\":\"My Publications\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/the-little-book-of-rhetoric-soft-power\\\/#listItem\",\"name\":\"The Little Book of Rhetoric: Soft Power\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/the-little-book-of-rhetoric-soft-power\\\/#listItem\",\"position\":3,\"name\":\"The Little Book of Rhetoric: Soft Power\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/#listItem\",\"name\":\"My Publications\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/#organization\",\"name\":\"Rhetoric and Leadership: Soft Power\",\"description\":\"Brian O'C Leggett's blog\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/the-little-book-of-rhetoric-soft-power\\\/#webpage\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/the-little-book-of-rhetoric-soft-power\\\/\",\"name\":\"The Little Book of Rhetoric: Soft Power - Rhetoric and Leadership: Soft Power\",\"description\":\"The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/publications\\\/the-little-book-of-rhetoric-soft-power\\\/#breadcrumblist\"},\"datePublished\":\"2012-11-22T17:37:20+01:00\",\"dateModified\":\"2012-11-22T17:41:33+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/#website\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/\",\"name\":\"Rhetoric and Leadership: Soft Power\",\"description\":\"Brian O'C Leggett's blog\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/leggett\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"The Little Book of Rhetoric: Soft Power - Rhetoric and Leadership: Soft Power","description":"The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation","canonical_url":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/leggett#listItem","position":1,"name":"Home","item":"https:\/\/blog.iese.edu\/leggett","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/leggett\/publications\/#listItem","name":"My Publications"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/leggett\/publications\/#listItem","position":2,"name":"My Publications","item":"https:\/\/blog.iese.edu\/leggett\/publications\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/#listItem","name":"The Little Book of Rhetoric: Soft Power"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/leggett#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/#listItem","position":3,"name":"The Little Book of Rhetoric: Soft Power","previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/leggett\/publications\/#listItem","name":"My Publications"}}]},{"@type":"Organization","@id":"https:\/\/blog.iese.edu\/leggett\/#organization","name":"Rhetoric and Leadership: Soft Power","description":"Brian O'C Leggett's blog","url":"https:\/\/blog.iese.edu\/leggett\/"},{"@type":"WebPage","@id":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/#webpage","url":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/","name":"The Little Book of Rhetoric: Soft Power - Rhetoric and Leadership: Soft Power","description":"The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blog.iese.edu\/leggett\/#website"},"breadcrumb":{"@id":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/#breadcrumblist"},"datePublished":"2012-11-22T17:37:20+01:00","dateModified":"2012-11-22T17:41:33+01:00"},{"@type":"WebSite","@id":"https:\/\/blog.iese.edu\/leggett\/#website","url":"https:\/\/blog.iese.edu\/leggett\/","name":"Rhetoric and Leadership: Soft Power","description":"Brian O'C Leggett's blog","inLanguage":"en-US","publisher":{"@id":"https:\/\/blog.iese.edu\/leggett\/#organization"}}]},"og:locale":"en_US","og:site_name":"Rhetoric and Leadership: Soft Power - Brian O'C Leggett's blog","og:type":"article","og:title":"The Little Book of Rhetoric: Soft Power - Rhetoric and Leadership: Soft Power","og:description":"The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation","og:url":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/","article:published_time":"2012-11-22T16:37:20+00:00","article:modified_time":"2012-11-22T16:41:33+00:00","twitter:card":"summary","twitter:title":"The Little Book of Rhetoric: Soft Power - Rhetoric and Leadership: Soft Power","twitter:description":"The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation"},"aioseo_meta_data":{"post_id":"810","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-06-13 20:59:42","updated":"2026-04-21 10:11:58","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/leggett\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/leggett\/publications\/\" title=\"My Publications\">My Publications<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tThe Little Book of Rhetoric: Soft Power\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.iese.edu\/leggett"},{"label":"My Publications","link":"https:\/\/blog.iese.edu\/leggett\/publications\/"},{"label":"The Little Book of Rhetoric: Soft Power","link":"https:\/\/blog.iese.edu\/leggett\/publications\/the-little-book-of-rhetoric-soft-power\/"}],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/pages\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":5,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/pages\/810\/revisions"}],"predecessor-version":[{"id":815,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/pages\/810\/revisions\/815"}],"up":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/pages\/90"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/media?parent=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}