{"id":230,"date":"2011-04-15T11:02:52","date_gmt":"2011-04-15T11:02:52","guid":{"rendered":"https:\/\/blog.iese.edu\/leggett\/?p=230"},"modified":"2011-04-15T11:04:38","modified_gmt":"2011-04-15T11:04:38","slug":"persuasion-an-indispensable-skill-for-business-today","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/leggett\/2011\/04\/15\/persuasion-an-indispensable-skill-for-business-today\/","title":{"rendered":"Persuasion: an indispensable skill for business today"},"content":{"rendered":"<p>We live and work in a world where persuasion is an essential skill for almost all of us. It is a feature not only of our professional lives but of our domestic ones as well. This can range from ordinary domestic situations like trying to convince our partner to see a particular movie, to sending our children to a specific school, right across the board to more professional situations such as convincing our company directors to accept a new product line or policy. We need to sell our ideas, products, services, policies, and, in a strange way, our own talents and reputations. Persuasion, in fact, is an all-pervasive aspect of all of our lives.<\/p>\n<p><a href=\"https:\/\/blog.iese.edu\/leggett\/files\/2011\/04\/Article-_2_1.pdf\">Click for the full article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live and work in a world where persuasion is an essential skill for almost all of us. It is a feature not only of our professional lives but of our domestic ones as well. This can range from ordinary domestic situations like trying to convince our partner to see a particular movie, to sending [&hellip;]<\/p>\n","protected":false},"author":313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20414],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","hentry","category-persuasion"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/users\/313"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":3,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":234,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/posts\/230\/revisions\/234"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/leggett\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}