{"id":270,"date":"2011-10-10T10:21:07","date_gmt":"2011-10-10T09:21:07","guid":{"rendered":"https:\/\/blog.iese.edu\/leggett\/?p=270"},"modified":"2012-11-07T18:42:03","modified_gmt":"2012-11-07T17:42:03","slug":"style-the-use-of-language-to-persuade","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/leggett\/2011\/10\/10\/style-the-use-of-language-to-persuade\/","title":{"rendered":"Style: the use of language to persuade"},"content":{"rendered":"<p><a href=\"https:\/\/blog.iese.edu\/leggett\/files\/2011\/10\/cicero_cm31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-742\" src=\"https:\/\/blog.iese.edu\/leggett\/files\/2011\/10\/cicero_cm31-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>Style, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw \u201cStyle of Language\u201d in terms not only of the words we use, but also in the order that we use them.<\/p>\n<p>If invention addresses what is to be said; style addresses how this will be said. This connection between style and invention essentially links style and content. But not everyone agrees with Cicero on this point. The famous 16th century rhetor, Petrus Ramus, was the main proponent of dividing language (style) from argumentation and this has resulted in rhetoric becoming associated with flowery language in people\u2019s minds today. However, from a classical rhetorical perspective, \u201cstyle is not incidental, superficial, or supplementary: style names how ideas are embodied in language and customized to communicative contexts\u201d.<\/p>\n<p><a href=\"https:\/\/blog.iese.edu\/leggett\/files\/2011\/10\/Style-and-Language.pdf\">Click for the full article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Style, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw \u201cStyle of Language\u201d in terms not only of the words we use, but also in the order that we use them. If invention addresses what is to be said; style addresses [&hellip;]<\/p>\n","protected":false},"author":313,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20413,20414],"tags":[20416,20420,20418,20417],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-classical-rhetoric","category-persuasion","tag-cicero","tag-classical-rhetoric-2","tag-language","tag-style"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Style, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw \u201cStyle of Language\u201d in terms not only of the words we use, but also in the order that we use them. If invention addresses what is to be said; style addresses\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Brian Leggett\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.iese.edu\/leggett\/2011\/10\/10\/style-the-use-of-language-to-persuade\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Rhetoric and Leadership: Soft Power - Brian O&#039;C Leggett&#039;s blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Style: the use of language to persuade - Rhetoric and Leadership: Soft Power\" \/>\n\t\t<meta property=\"og:description\" content=\"Style, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw \u201cStyle of Language\u201d in terms not only of the words we use, but also in the order that we use them. If invention addresses what is to be said; style addresses\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blog.iese.edu\/leggett\/2011\/10\/10\/style-the-use-of-language-to-persuade\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2011-10-10T09:21:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2012-11-07T17:42:03+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Style: the use of language to persuade - Rhetoric and Leadership: Soft Power\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Style, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw \u201cStyle of Language\u201d in terms not only of the words we use, but also in the order that we use them. 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