{"id":44,"date":"2011-09-16T11:30:11","date_gmt":"2011-09-16T11:30:11","guid":{"rendered":"https:\/\/blog.iese.edu\/martinezdealbeniz\/?page_id=44"},"modified":"2026-01-29T17:48:40","modified_gmt":"2026-01-29T16:48:40","slug":"research","status":"publish","type":"page","link":"https:\/\/blog.iese.edu\/martinezdealbeniz\/research\/","title":{"rendered":"Research"},"content":{"rendered":"<p><strong>Working papers<\/strong><\/p>\n<ul>\n<li>\u00c7etin M., and V. Mart\u00ednez-de-Alb\u00e9niz 2025, &#8220;Store-Specific Assortments in the Presence of Product Constraints&#8221;, under review. Paper <a href=\"https:\/\/blog.iese.edu\/martinezdealbeniz\/files\/2025\/08\/StoreSpecificProductConstraints_web.pdf\">here<\/a>.<\/li>\n<li>Mart\u00ednez-de-Alb\u00e9niz V., and L. Wagner 2025, &#8220;Store Layout Optimization with Endogenous Consumer Search&#8221;, under review. Paper <a href=\"https:\/\/blog.iese.edu\/martinezdealbeniz\/files\/2025\/07\/StoreLayout_web.pdf\">here<\/a>.<\/li>\n<li>Mart\u00ednez-de-Alb\u00e9niz V., and C. Krigul 2025, &#8220;Human Agency in Last Mile Delivery&#8221;, under review. Paper <a href=\"https:\/\/blog.iese.edu\/martinezdealbeniz\/files\/2025\/02\/Human_Machine_Last_Mile_Deliveries_web.pdf\">here<\/a>.<\/li>\n<li>Markakis M., V. Mart\u00ednez-de-Alb\u00e9niz, and M. Serrano-Mayor 2024, &#8220;Bayesian Demand Learning and Revenue Management under Limited Capacity&#8221;, under review. Paper <a href=\"https:\/\/blog.iese.edu\/martinezdealbeniz\/files\/2024\/04\/Sharing_for_Learning_web.pdf\">here<\/a>.<\/li>\n<li>Serrano A., F. J. L\u00f3pez and V. Mart\u00ednez-de-Alb\u00e9niz 2023, &#8220;The  Impact of Congestion and its Antecedents: Evidence from Reviews&#8221;, under review. Paper <a href=\"https:\/\/blog.iese.edu\/martinezdealbeniz\/files\/2023\/11\/CongestionReviews_web.pdf\">here<\/a>.<\/li>\n<li>Ano L. B. and V. Mart\u00ednez-de-Alb\u00e9niz 2023, &#8220;Inference of a Firm&#8217;s Learning Process from Product Launches&#8221;, under review. Paper <a href=\"https:\/\/blog.iese.edu\/martinezdealbeniz\/files\/2024\/11\/manuscript1_ack.pdf\">here<\/a>.<\/li>\n<li>\u00c7etin M., V. Mart\u00ednez-de-Alb\u00e9niz and L. Wagner 2022, &#8220;Store Network Design for Omnichannel Retailing&#8221;, under review. Paper <a href=\"https:\/\/blog.iese.edu\/martinezdealbeniz\/files\/2023\/05\/Omnichannel_20220425_web.pdf\">here<\/a>.<\/li>\n<li>Valent\u00ed A. and V. Mart\u00ednez-de-Alb\u00e9niz 2021, &#8220;Shopping Distancing: The Impact of Travel Cost<br \/>\non Shopping Destination Choices&#8221;, under review. Paper <a href=\"https:\/\/blog.iese.edu\/martinezdealbeniz\/files\/2023\/05\/Shopping_Distancing_web.pdf\">here<\/a>.<\/li>\n<\/ul>\n<p><strong>Published and forthcoming papers<\/strong><\/p>\n<p>48. Deshmane A., V. Mart\u00ednez-de-Alb\u00e9niz and G. Roels 2023, &#8220;The Engineering of Consumer Experiences under Affect Assimilation and Quality Contrast&#8221;, in Management Science, forthcoming.<\/p>\n<p>47. Carrera C., V. Mart\u00ednez-de-Alb\u00e9niz V. and  M. Sosa 2020, &#8220;The Bright Side of Lower-Quality Choices: Evidence from Restaurant Exploration&#8221;, in Management Science, forthcoming.<\/p>\n<p>46. Aouad A., A. Deshmane and V. Mart\u00ednez-de-Alb\u00e9niz 2022, &#8220;Designing Layouts for Sequential Experiences: Application to Cultural Institutions&#8221;, in Management Science, forthcoming.<\/p>\n<p>45. Hassanzadeh A. and V. Mart\u00ednez-de-Alb\u00e9niz 2026, &#8220;Positioning of Omnichannel Inventories to Protect Revenue&#8221;, in International Journal of Production Economics 291, pp. 109853.<\/p>\n<p>44. Deshmane A. and V. Mart\u00ednez-de-Alb\u00e9niz 2025, &#8220;Play it Again, Sam? Reference-Point Formation and Product Differentiation in the Music Industry&#8221;, in Management Science 71(10), pp. 8304-8318.<\/p>\n<p>43. Mart\u00ednez-de-Alb\u00e9niz V., D. Aparicio and J. Balsach 2025, &#8220;The Resilience of Fashion Retail Stores&#8221;, in Production and Operations Management 34(6), pp. 1167-1187.<\/p>\n<p>42. Caro F., V. Mart\u00ednez-de-Alb\u00e9niz and B. Apaolaza 2025, &#8220;The Value of Online Interactions for Store Execution&#8221;, in Manufacturing &amp; Service Operations Management 27(5), pp. 1464-1483. <\/p>\n<p>41. Deshmane A. and V. Mart\u00ednez-de-Alb\u00e9niz 2023, &#8220;Come Together, Right Now? An Empirical Study of Collaborations in the Music Industry&#8221;, in Management Science 69(12), pp. 7151-7882.<\/p>\n<p>40. Mart\u00ednez-de-Alb\u00e9niz V., C. Pinto and P. Amorim 2022, &#8220;Driving Supply to Marketplaces: Optimal Platform Pricing when Suppliers Share Inventory&#8221;, in Manufacturing &amp; Service Operations Management 24(4), pp. 2367-2386.<\/p>\n<p>39. Mart\u00ednez-de-Alb\u00e9niz V. and S. Kunnumkal 2022, &#8220;A Model for Integrated Inventory and Assortment Planning&#8221;, in Management Science 68(7), pp. 5049-5067.<\/p>\n<p>38. Belkaid A. and V. Mart\u00ednez-de-Alb\u00e9niz 2021, &#8220;Here Comes the Sun: Fashion Goods Retailing under Weather Fluctuations&#8221;, in European Journal of Operational Research 294(3), pp. 820-830.<\/p>\n<p>37. Nasini S. and V. Mart\u00ednez-de-Alb\u00e9niz 2021, &#8220;Pairwise influences in dynamic choice: network-based model and application&#8221;, in Journal of Applied Statistics 48(7), pp. 1269-1302.<\/p>\n<p>36. Mart\u00ednez-de-Alb\u00e9niz V., A. Planas and S. Nasini 2020, &#8220;Using Clickstream Data to Improve Flash Sales Effectiveness&#8221;, in Production and Operations Management 29(11), pp. 2508-2531.<\/p>\n<p>35. Boada-Collado P. and V. Mart\u00ednez-de-Alb\u00e9niz 2020, &#8220;Estimating and Optimizing the Impact of Inventory on Consumer Choices in a Fashion Retail Setting&#8221;, in Manufacturing &amp; Service Operations Management 22(3) pp. 582\u2013597.<\/p>\n<p>34. Wagner L. and V. Mart\u00ednez-de-Alb\u00e9niz 2020, &#8220;Pricing and Assortment Strategies with Product Exchanges&#8221;, in Operations Research 68(2), pp. 453-466.<\/p>\n<p>33. Caro F. and V. Mart\u00ednez-de-Alb\u00e9niz 2020, &#8220;Managing Online Content to Build a Follower Base: Model and Applications&#8221;, in INFORMS Journal on Optimization 2(1), pp. 57-77.<\/p>\n<p>32. Caro F., K\u00f6k A. G. and V. Mart\u00ednez-de-Alb\u00e9niz 2020, &#8220;The Future of Retail Operations&#8221;, in Manufacturing &amp; Service Operations Management 22(1), pp. 47-58.<\/p>\n<p>31. Mart\u00ednez-de-Alb\u00e9niz V. and A. Valdivia 2019, &#8220;Measuring and Exploiting the Impact of Exhibition Scheduling on Museum Attendance&#8221;,\u00a0 in Manufacturing &amp; Service Operations Management 21(4), pp. 713-948.<\/p>\n<p>30. Mart\u00ednez-de-Alb\u00e9niz V. and J. Wang 2019, &#8220;Supply Base Design for the Procurement of Multiple Items&#8221;, in Production and Operations Management 28(8), pp. 2087-2109.<\/p>\n<p>29. Kunnumkal S. and V. Mart\u00ednez-de-Alb\u00e9niz 2019, &#8220;Tractable Approximations for Assortment Planning with Product Costs&#8221;, in Operations Research 67(2), pp. 436-452.<\/p>\n<p>28. Heese H. S. and V. Mart\u00ednez-de-Alb\u00e9niz 2018, &#8220;Effects of Assortment Breadth Announcements on Manufacturer Competition&#8221;, in Manufacturing &amp; Service Operations Management 20(2), pp. 302-316.<\/p>\n<p>27. Bernstein F. and V. Mart\u00ednez-de-Alb\u00e9niz 2017, &#8220;Dynamic Product Rotation in the Presence of Strategic Customers&#8221;, in Management Science 63(7), pp. 2092-2107.<\/p>\n<p>26. Mart\u00ednez-de-Alb\u00e9niz V. and J. M. Vendrell Sim\u00f3n 2017, &#8220;A Capacitated Commodity Trading Model with Market Power&#8221;, in Real Options in Energy and Commodity Markets. World Scientific, Nicola Secomandi (Editor), World Scientific Publishing, Singapore, pp. 31-60. ISBN: 978-981-3149-40-3.<\/p>\n<p>25. Nasini S., V. Mart\u00ednez-de-Alb\u00e9niz and T. Dehdarirad 2017, &#8220;Conditionally exponential random models for individual properties and network structures: method and application&#8221;, in Social Networks 48(1), pp. 202-212.<\/p>\n<p>24. Berling P. and V. Mart\u00ednez-de-Alb\u00e9niz 2016, &#8220;Dynamic Speed Optimization in Supply Chains with Stochastic Demand&#8221;, in Transportation Science 50(3), pp. 1114-1127.<\/p>\n<p>23. Lago A., V. Mart\u00ednez-de-Alb\u00e9niz, P. Moscoso and A. Vall 2016, &#8220;The Role of Quick Response in Accelerating Sales of Fashion Goods&#8221;, in Analytical Modeling Research in Fashion Business, Tsan-Ming Choi (Editor), Springer Science+Business Media, Singapore, pp. 51-78. ISBN: 978-981-10-1012-5.<\/p>\n<p>22. Berling P. and V. Mart\u00ednez-de-Alb\u00e9niz 2016, &#8220;A Characterization of Optimal Base-Stock Levels for a Multi-Stage Serial Supply Chain&#8221;, in Naval Research Logistics 63(1), pp. 32-46.<\/p>\n<p>21. Calvo E. and V. Mart\u00ednez-de-Alb\u00e9niz 2016, &#8220;Sourcing Strategies and Supplier Incentives for Short Life-Cycle Goods&#8221;, in Management Science 62(2), pp. 436-455.<\/p>\n<p>20. Chaturvedi A. and V. Mart\u00ednez-de-Alb\u00e9niz 2016, &#8220;Safety Stock, Excess Capacity or Diversification: Trade-offs under Supply and Demand Uncertainty&#8221;, in Production and Operations Management 25(1), pp. 77-95.<\/p>\n<p>19. Caro F. and V. Mart\u00ednez-de-Alb\u00e9niz 2015, &#8220;Fast Fashion: Business Model Overview and Research Opportunities&#8221;, in Retail Supply Chain Management: Quantitative Models and Empirical Studies, 2nd Edition, Narendra Agrawal and Stephen A. Smith (Editors), Springer, New York, NY, pp. 237-264. ISBN: 0978-1-4899-7561-4.<\/p>\n<p>18. Caro F. and V. Mart\u00ednez-de-Alb\u00e9niz 2014, &#8220;How Fast Fashion Works: Can It Work for You, Too?&#8221;, in IESE Insight Review 21, pp. 58-65. Paper <a href=\"http:\/\/www.ieseinsight.com\/review\/descargaArticulo.aspx?sigla=ART-2565-E\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>17. Caro F., V. Mart\u00ednez-de-Alb\u00e9niz and P. Rusmevichientong 2014, &#8220;The Assortment Packing Problem: Multiperiod Assortment Planning for Short-Lived Products&#8221;, in Management Science 60(11), pp. 2701-2721.<\/p>\n<p>16. Chaturvedi A., D. Beil and V. Mart\u00ednez-de-Alb\u00e9niz 2014, &#8220;Split Award Auctions for Supplier Retention&#8221;, in Management Science 60(7), pp. 1719-1737.<\/p>\n<p>15. Mart\u00ednez-de-Alb\u00e9niz V. and D. Simchi-Levi 2013, &#8220;Supplier-Buyer Negotiation Games: Equilibrium Conditions and Supply Chain Efficiency&#8221;, in Production and Operations Management 22(2), pp. 397\u2013409.<\/p>\n<p>14. Caro F. and V. Mart\u00ednez-de-Alb\u00e9niz 2013, &#8220;Operations Management in Apparel Retailing: Processes, Frameworks and Optimization&#8221;, in BEIO 29(2), pp. 103-116.<\/p>\n<p>13. Caro F. and V. Mart\u00ednez-de-Alb\u00e9niz 2012, &#8220;Product and Price Competition with Satiation Effects&#8221;, in Management Science 58(7), pp. 1357-1373.<\/p>\n<p>12. Mart\u00ednez-de-Alb\u00e9niz V. 2011, &#8220;Using Supplier Portfolios to Manage Demand Risk&#8221;, invited chapter for Handbook of Integrated Risk Management in Global Supply Chains, editors P. Kouvelis, O. Boyabatli, L. Dong, and R. Li, published by John Wiley &amp; Sons, Inc. ISBN: 978-0-470-53512-7.<\/p>\n<p>11. Mart\u00ednez-de-Alb\u00e9niz V. and K. Talluri 2011, &#8220;Dynamic Price Competition with Fixed Capacities&#8221;, in Management Science 57(6), pp. 1078\u20131093.<\/p>\n<p>10. Chaturvedi A. and V. Mart\u00ednez-de-Alb\u00e9niz 2011, &#8220;Optimal Procurement Design in the Presence of Supply Risk&#8221;, in Manufacturing &amp; Service Operations Management 13(2), pp. 227\u2013243.<\/p>\n<p>9. Berling P. and V. Mart\u00ednez-de-Alb\u00e9niz 2011, &#8220;Optimal Inventory Policies when Purchase Price and Demand are Stochastic&#8221;, in Operations Research 59(1), pp. 109-124.<\/p>\n<p>8. Mart\u00ednez-de-Alb\u00e9niz V. and G. Roels 2011, &#8220;Competing For Shelf Space&#8221;, in Production and Operations Management 20(1), pp. 32-46.<\/p>\n<p>7. Mart\u00ednez-de-Alb\u00e9niz V. and A. Lago 2010, &#8220;Myopic Inventory Policies Using Individual Customer Arrival Information&#8221;, in Manufacturing &amp; Service Operations Management 12(4), pp. 663-672.<\/p>\n<p>6. Caro F. and V. Mart\u00ednez-de-Alb\u00e9niz 2010, &#8220;The Impact of Quick Response in Inventory-Based Competition&#8221;, in Manufacturing &amp; Service Operations Management 12(3), pp. 409-429. Additional appendix <a href=\"http:\/\/webprofesores.iese.edu\/valbeniz\/ImpactQuickResponse_appx.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>5. Mart\u00ednez-de-Alb\u00e9niz V. and D. Simchi-Levi 2009, &#8220;Competition in the Supply Option Market&#8221;, in Operations Research 57(5), pp. 1082-1097.<\/p>\n<p>4. Caro F. and V. Mart\u00ednez-de-Alb\u00e9niz 2009, &#8220;The Effect of Assortment Rotation on Consumer Choice, and its Impact on Competition&#8221;, invited chapter for Operations Management Models with Consumer-Driven Demand, editors S. Netessine and C. Tang. ISBN: 978-0-387-98018-8.<\/p>\n<p>3. Mart\u00ednez-de-Alb\u00e9niz V. and D. Simchi-Levi 2006, &#8220;Mean-Variance Trade-offs in Supply Contracts&#8221;, in Naval Research Logistics, 53(7), pp. 603-616.<\/p>\n<p>2. Mart\u00ednez-de-Alb\u00e9niz V. and D. Simchi-Levi 2005, &#8220;A Portfolio Approach to Procurement Contracts&#8221;, in Production and Operations Management 14(1), pp. 90-114.<\/p>\n<p>1. Mart\u00ednez-de-Alb\u00e9niz V. 2004, &#8220;A Portfolio Approach to Procurement Contracts&#8221;, in Manufacturing &amp; Services Operations Management 6(1), pp. 109-112, (The MSOM Society Student Paper Competition: Extended Abstracts of 2003 Winners).<\/p>\n<p><strong>Editorial work<\/strong><\/p>\n<p>Department editor at Management Science, Operations Management department, 2018-2025.<\/p>\n<p>Associate editor at Manufacturing and Services Operations Management, 2015-2018.<\/p>\n<p>Senior editor at Production and Operations Management, 2015-2018.<\/p>\n<p>Ad-hoc reviewer for Operations Research, Management Science, Manufacturing and Services Operations Management, Production and Operations Management, Naval Research Logistics, IIE Transactions, Decision Sciences Journal, European Journal of Operational Research.<\/p>\n<p>Judge for the Best Industry Studies Paper Award 2017.<\/p>\n<p>Judge for M&amp;SOM Best Student Paper Competition 2006-2008, 2010-2013, 2016.<\/p>\n<p>Committee member for M&amp;SOM Young Scholar Prize 2021, 2025.<\/p>\n<p>Committee member for Revenue Management and Pricing Practice Award 2022.<\/p>\n<p>Co-chair of Revenue Management and Pricing Jeff McGill Student Paper Award 2025.<\/p>\n<p><strong>Invited talks and conferences<\/strong><\/p>\n<p>2025: Universidad Carlos III<\/p>\n<p>2024: London Business School, MIT Sloan OM group, Harvard Business School<\/p>\n<p>2023: Imperial College, NEOMA, European TOM Day, Tilburg University, University of Zurich, Universitat Rovira i Virgili<\/p>\n<p>2022: Indiana University Kelley, Georgia Tech Scheller, Boston College, Baruch Zicklin School of Business<\/p>\n<p>2021: Indian School of Business, MIT Data Science Lab, Bilkent University<\/p>\n<p>2020: Frankfurt School of Finance and Management, Rotman School of Management at the University of Toronto, SC Johnson College of Business at Cornell University<\/p>\n<p>2019: Retail European Working Group, Zaragoza Logistics Center, HEC, ESSEC, London Business School, Stanford GSB<\/p>\n<p>2018: Imperial College, McGill University (Fashion Retailing Conference), Rotterdam School of Management at Erasmus University, University College London School of Management, INSEAD, University of Michigan, INFORMS<\/p>\n<p>2017: Universit\u00e9 Catholique de Louvain, IESEG Lille, IESE (Fashion Operations Conference), Columbia GSB, John Hopkins University Carey, University of Maryland Smith, Georgetown University McDonough, INFORMS<\/p>\n<p>2016: Ko\u00e7 University (Fashion Operations and K\u00fcmpem Forum Annual Retail Conference), Retail European Working Group, INFORMS<\/p>\n<p>2015: Universitat Polit\u00e8cnica de Catalunya, IESE (Fashion Operations Conference), Universidad de Oviedo, INFORMS<\/p>\n<p>2014: ESSEC, Rotterdam School of Management, Universidad Miguel Hern\u00e1ndez, Ko\u00e7 University (K\u00fcmpem Forum Annual Retail Conference), IFORS, INFORMS, Universitat Aut\u00f2noma de Barcelona<\/p>\n<p>2013: EURO\/INFORMS, INFORMS, SEIO, Indian School of Business, European Business School (EBS)<\/p>\n<p>2012: London Business School, Cambridge University, Zaragoza Logistics Center, Lund University, EUROMA POMS International, INFORMS<\/p>\n<p>2011: Duke University, Universidad de Chile, Universidad Adolfo Ib\u00e1\u00f1ez, INFORMS<\/p>\n<p>2010: INFORMS, Revenue Management Conference<\/p>\n<p>2009: UCLA, Singapore Management University, INFORMS, M&amp;SOM<\/p>\n<p>2008: Lund University, Zaragoza Logistics Center, INFORMS, Encuentro Teor\u00eda de Juegos y Empresa &#8211; SEIO<\/p>\n<p>2007: INFORMS<\/p>\n<p>2006: INFORMS, M&amp;SOM<\/p>\n<p>2005: INFORMS, IFORS<\/p>\n<p>2004: Columbia GSB, New York University, Wharton, UT Dallas, IESE, University of Michigan, INSEAD, M&amp;SOM, INFORMS<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working papers \u00c7etin M., and V. Mart\u00ednez-de-Alb\u00e9niz 2025, &#8220;Store-Specific Assortments in the Presence of Product Constraints&#8221;, under review. Paper here. Mart\u00ednez-de-Alb\u00e9niz V., and L. Wagner 2025, &#8220;Store Layout Optimization with Endogenous Consumer Search&#8221;, under review. Paper here. Mart\u00ednez-de-Alb\u00e9niz V., and C. Krigul 2025, &#8220;Human Agency in Last Mile Delivery&#8221;, under review. Paper here. Markakis M., [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/martinezdealbeniz\/wp-json\/wp\/v2\/pages\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/martinezdealbeniz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.iese.edu\/martinezdealbeniz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/martinezdealbeniz\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/martinezdealbeniz\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":209,"href":"https:\/\/blog.iese.edu\/martinezdealbeniz\/wp-json\/wp\/v2\/pages\/44\/revisions"}],"predecessor-version":[{"id":638,"href":"https:\/\/blog.iese.edu\/martinezdealbeniz\/wp-json\/wp\/v2\/pages\/44\/revisions\/638"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/martinezdealbeniz\/wp-json\/wp\/v2\/media?parent=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}