Walk into Wallkill Correctional, a medium-security prison in in the remote city of Shawangunk (New York State). Continue on through its gloomy corridors and you\u2019ll come across a group of 50 inmates. Your mission? To convince them that they could become \u201cthe richest people in the world.\u201d<\/p>\n
How likely is it, that faced with a challenge of this magnitude, you find out many years later, one of those inmates was so inspired by you that went on to rebuild his life, become an upstanding citizen \u2013 and successful businessman?<\/p>\n
This is the true story of\u00a0Vincent Ogutu, professor and vice dean of executive education at Strathmore Business School in Kenya.<\/p>\n
It was his goal to make an emotional connection with those prisoners \u2013 make them understand that\u00a0what makes a person \u201ctruly rich” are qualities like humility, strength and patience. This speech would later translate into a miracle in the life of one of the inmates.<\/p>\n
Ogutu demonstrated the same capacity to connect with people \u2013 an audience of more than 300, some via livestreaming, at the\u00a0first edition of the\u00a0TEDxIESEBarcelona<\/a>, organized by students of the\u00a0IESE MBA<\/a>\u00a0Innovation Club.<\/p>\n Eight other speakers\u00a0also demonstrated\u00a0the power of a good story to transmit \u2013 as the\u00a0TED<\/a>slogan puts it \u2013 \u201cideas worth spreading.\u201d<\/p>\n Read the rest of this story\u00a0HERE<\/a>.<\/p>\n