{"id":1696,"date":"2016-09-30T18:20:11","date_gmt":"2016-09-30T17:20:11","guid":{"rendered":"https:\/\/blog.iese.edu\/mba\/?p=1696"},"modified":"2020-07-20T13:36:05","modified_gmt":"2020-07-20T12:36:05","slug":"is-brazil-an-attractive-place-for-business-iese-students-vist-sao-paulo","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/mba\/is-brazil-an-attractive-place-for-business-iese-students-vist-sao-paulo\/","title":{"rendered":"IS BRAZIL AN ATTRACTIVE PLACE FOR BUSINESS? IESE STUDENTS VISIT SAO PAULO"},"content":{"rendered":"

On August 29, 2016, the IESE Full Time and Executive MBA\u00b4s got a deep dive into doing business in South America at the\u00a0S\u00e3o Paulo overseas module course<\/a><\/strong>. This year\u00b4s module was the most interesting yet as it took place during a very interesting time in the history of the country.<\/p>\n

“The module was conducted during one of the most interesting weeks in recent Brazilian history: The final vote of (former) President Dilma Rousseff’s impeachment happened during the module. \u00a0This event provided a particularly interesting backdrop against which to discuss the challenges of doing business in Brazil.” said <\/span>Professor Paulo Rocha e Oliveira<\/a><\/strong><\/span>, <\/span><\/em>Sr. Lecturer of Marketing and Production, Technology and Operations Management in IESE and the driver behind the S\u00e3o Paulo module.”\u00a0<\/span><\/p>\n

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Overseas modules are IESE elective classes for 2nd year students taught in our New York or S\u00e3o Paulo campuses in the fall term. In the spring term, students can enjoy similar electives in Shanghai or Nairobi. The modules can last up to two weeks depending on what courses you decide to take. To learn more about the New York module from this year, visit our Blog Post titled\u00a0“IESE MBA\u00b4s Take Over New York<\/strong><\/span><\/a>.”<\/p>\n

The first week<\/strong> of the\u00a0S\u00e3o Paulo module is a whirlwind of knowledge from the local market. Students had access to two classes: Business in Brazil and Marketing in Latin America.<\/strong><\/p>\n

\"SP\"<\/a>In the Business in Brazil course,<\/strong> students addressed the answer to the question – \u00a0Is Brazil an attractive place for business? Students were\u00a0given the tools and\u00a0resources to answer whatever variation of this question most interested them. Should my\u00a0company sell our products in the Brazilian market? Should I start a company in Brazil?\u00a0Could I have a successful career as an executive in a Brazilian company? Should my\u00a0company buy from Brazilian suppliers? These are just some of the questions students were asking themselves and their classmates.<\/p>\n

The Marketing in Latin America<\/strong> course focused on some of the misbeliefs around marketing across countries in the region\u00a0as many assume they have more in common than they really do.<\/p>\n

The course was aimed at students who wanted to develop skills in:<\/p>\n