{"id":3074,"date":"2020-02-12T04:29:00","date_gmt":"2020-02-12T03:29:00","guid":{"rendered":"https:\/\/blog.iese.edu\/mba\/?p=3074"},"modified":"2020-02-12T04:29:00","modified_gmt":"2020-02-12T03:29:00","slug":"the-ongoing-gender-challenge","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/mba\/the-ongoing-gender-challenge\/","title":{"rendered":"The ongoing gender challenge"},"content":{"rendered":"<p>While few doubt the advantages of a diverse workplace, gender parity across organizations has proven stubbornly difficult to achieve, putting new demands on companies and their leaders to spearhead change.<\/p>\n<p>\u201cYou as a leader have to push the change. You have to role model the change,\u201d said\u00a0<strong>Sabine Mueller, CEO of DHL Consulting<\/strong>\u00a0and a keynote speaker at IESE\u2019s\u00a0<strong>5<sup>th<\/sup>\u00a0Women in Business conference<\/strong>, a yearly event on the Barcelona campus organized by MBA students. The theme of this year\u2019s conference was <strong>The Power of We: Why Gender Equality is Everyone\u2019s Business.<\/strong><\/p>\n<p>A number of speakers commented on the fact that, decades ago when many companies started to pay greater attention to diversity issues, they thought it would be relatively straightforward to resolve through intentional policies.<\/p>\n<p>But that has not proven to be the case. Even in companies hiring the most women, their numbers thin as positions gain in seniority. The diversity conversation has expanded beyond gender and ethnicity to include other issues such as ageism and disability. And the gap between diversity \u2013 being hired by an organization \u2014 and inclusion \u2013 feeling truly part of that organization \u2014 has become patent.<\/p>\n<p>\u201cYou can measure diversity, and anything that you can measure you can then mandate,\u201d said\u00a0<strong>Santiago Solanas, Cisco\u2019s Vice President for France and Southern Europe<\/strong>. \u201cWhen we go to inclusion, it\u2019s a different story. Inclusion is much more subtle than diversity.\u201d<\/p>\n<p>\u201cIt\u2019s a pity that we\u2019re still talking about this in 2020,\u201d said\u00a0<strong>IESE professor Mireia las Heras<\/strong>. \u201cBut we are making progress.\u201d<\/p>\n<p><strong>Bias starts in hiring<\/strong><\/p>\n<p>Speakers noted that gender bias begins with the very first moment of contact with potential employees \u2013 the wording of job descriptions. That has prompted some companies to overhaul their hiring processes, changing job descriptions so that women are more inclined to apply, making blind CVs, training interviewers on their unconscious biases in favor of male behaviors, and altering the composition of interviewing panels to include at least one woman.<\/p>\n<p>As the hiring process continues, managers must guard against their natural inclination to hire a \u201cmini-me,\u201d Mueller added. \u201cYou come up with much better results if you have a team with people who are not like you,\u201d Mueller said. This carries over long after hiring, through creating teams that welcome dissent and truly listen to differing points of view.<\/p>\n<p><strong>From diversity to inclusion<\/strong><\/p>\n<p>But even companies that have been successful in hiring diverse employees have found that retention can remain an issue. \u201cYou can attract diversity into your organization, but if you don\u2019t make them feel comfortable you\u2019ll lose them,\u201d said\u00a0<strong>Frances Light, Global Director of Diversity and Inclusion at gaming company King.<\/strong><\/p>\n<p>That requires re-thinking many parts of the organization, from the physical spaces where people work to the behaviors that are rewarded. If not, even the best-intentioned policies may fail. Echoing Peter Drucker\u2019s infamous saying \u201cCulture eats strategy for breakfast,\u201d\u00a0<strong>Marc Grau i Grau, a research fellow at Harvard Kennedy School<\/strong>, said: \u201cIf the culture is stronger than the policy, the culture always wins.\u201d<\/p>\n<p>Increased flexibility, or giving employees different options for their different circumstances, is part of the shift away from rigid office cultures. That includes options such as job sharing, sabbaticals, compressed four-day work weeks and working from home.<\/p>\n<p>But as Grau points out, flexibility is not the same as constant availability. If employees are given the option of teleworking but then are given unreasonable workloads or are expected to be online 24\/7, it\u2019s a step backwards rather than a step forward.<\/p>\n<p><strong>Lena Tsvetinskaya, who leads Culture, Engagement and Change Management for PepsiCo Europe &amp; Sub-Saharan Africa<\/strong>, said the company had found that cross-company flexibility policies don\u2019t necessarily meet everyone\u2019s needs. PepsiCo has more than 200,000 employees worldwide, encompassing a huge range of countries and cultures.<\/p>\n<p>To address this, in Europe PepsiCo recently started an initiative called the One Ask initiative, which allows employees \u201cto make one personal or professional request per year to make your life simpler,\u201d Tsvetinskaya said. \u201cIt lets employees design their employee experience.\u201d<\/p>\n<p>All diversity efforts require the commitment of everyone in the company \u2014 from top management on down \u2014 as well as governments and industry organizations. \u201cWhen you\u2019re trying to shift the dial on inclusion and diversity it\u2019s not something you can do alone,\u201d Light said.<\/p>\n<p>It\u2019s also not something that has a quick ending. \u201cWe are on the journey. We try new things. We are not finished but I don\u2019t think we ever finish,\u201d Mueller said.<\/p>\n[This article is re-posted from <a href=\"https:\/\/www.iese.edu\/search\/stories\/\">IESE website<\/a>]\n<p>&nbsp;<\/p>\n<p style=\"margin-top: 0pt;margin-bottom: 12pt;font-family: 'Trebuchet MS';font-size: 12.0pt;color: #444444\"><em><span style=\"background: white\">Pursue your dream MBA! Take these next steps today:<\/span><\/em><\/p>\n<ul style=\"margin-left: .375in;direction: ltr;margin-top: 0in;margin-bottom: 0in\" type=\"disc\">\n<li style=\"margin-top: 0;margin-bottom: 0;vertical-align: middle\"><em><a href=\"https:\/\/www.iese.edu\/en\/formularios\/form4DDB7A5C\/getFormulario.do?type=brochure&amp;url=http%3A%2F%2Fforms%2Eiese%2Eedu%2Fforms%2Fen%2Fmba%2Fdownload%2F&amp;_ga=2.112245826.779855112.1526377411-1084489552.1519787562\"><span style=\"font-weight: bold;font-family: 'Trebuchet MS';font-size: 12pt;background: white\">Find out more about IESE full time MBA program here<\/span><\/a><\/em><\/li>\n<li style=\"margin-top: 0;margin-bottom: 0;vertical-align: middle\"><em><a href=\"https:\/\/www.iese.edu\/en\/formularios\/form7DB73084\/getFormulario.do?url=http%3A%2F%2Fforms%2Eiese%2Eedu%2Fforms%2Fen%2Fmba%2Ffop%2F&amp;_ga=2.111540290.779855112.1526377411-1084489552.1519787562\"><span style=\"font-weight: bold;font-family: 'Trebuchet MS';font-size: 12pt;background: white\">Get a Feedback on Your Profile<\/span><\/a><\/em><\/li>\n<li style=\"margin-top: 0;margin-bottom: 0;vertical-align: middle\"><em><a href=\"https:\/\/iese.embark.com\/apply\/mba-2022\"><span style=\"font-weight: bold;font-family: 'Trebuchet MS';font-size: 12pt;background: white\">Apply Online<\/span><\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While few doubt the advantages of a diverse workplace, gender parity across organizations has proven stubbornly difficult to achieve, putting new demands on companies and their leaders to spearhead change. \u201cYou as a leader have to push the change. You have to role model the change,\u201d said\u00a0Sabine Mueller, CEO of DHL Consulting\u00a0and a keynote speaker&#8230; <\/p>\n<div class=\"more-link-container\"><a class=\"continue-reading-link\" href=\"https:\/\/blog.iese.edu\/mba\/the-ongoing-gender-challenge\/\">Read More<\/a><\/div>\n","protected":false},"author":2108,"featured_media":3075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85920],"tags":[19447,86327,67298,40549,86339,86304,93414,93415,80138,93363],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-students-corner","tag-diversity","tag-iese-experience","tag-iese-mba","tag-inclusion","tag-mba-life","tag-student-life","tag-wib-club","tag-wib-conference","tag-women-in-business","tag-women-in-iese"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/posts\/3074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/users\/2108"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/comments?post=3074"}],"version-history":[{"count":2,"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/posts\/3074\/revisions"}],"predecessor-version":[{"id":3077,"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/posts\/3074\/revisions\/3077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/media\/3075"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/media?parent=3074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/categories?post=3074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/mba\/wp-json\/wp\/v2\/tags?post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}