> Return to the #102 Newsletter
As we stand at the threshold of 2024, the business world is poised for a transformative year, shaped by the dynamic interplay of technological advances, evolving consumer preferences, shifting geopolitical landscapes, and the pressing challenge of a climate crisis.
In this newsletter, we offer a curated collection of resources that explore the trends that could redefine the business landscape in 2024.
The Library Team’s New Year’s resolution is easy: to keep you up to date on what’s coming next. We wish you all a Merry Christmas and a Happy New Year.
1. Global Economics & Business Trends
• IESE Professors’ analysis
Business Trends 2024: 4 decisions you will have to make
Corporate sustainability into action: Business Trends 2024
IESEconomics
News, trends, and opinions from IESE’s economics professors.
• The Economist
Ten business trends for 2024, and forecasts for 15 industries
• Financial Times
• WEF Strategic Intelligence
Where is the global economy heading in 2024? This is what chief economists think
• OECD Reports
• IMF Reports
• EC Publications
EC. European Strategy and Policy Analysis System. Welcome to 2030: the Mega-Trends
• Economist Intelligent Unit
Europe Outlook 2024 (free resource)
Industry Outlook 2024 (free resource)
2. Consumer Trends
• Passport Insights
Global Consumer Trends 2024
Search in the box search for “Global Consumer Trends”.
Megatrends
Search in the box search for “Megatrends”.
• Statista Insights
Must-watch consumer trends for 2024
To identify upcoming trends in consumer goods go to:
Statista> Market Insights> Explore Consumer Insights
3. Technology Trends
• Gartner Research
Top Strategic Technology Trends for 2024
(You must keep Gartner database open to download the full Gartner reports).
Gartner – Use the search box to narrow your search. Includes forecasting trends in various IT areas, such as:
– Emerging Tech: Top Trends for Security Service Leaders to Consider in 2024
– Top Trends in AI Public Policy and Regulations for 2024
– Predicts 2024: Sustainability Reshapes IT Sourcing and Procurement
• Statista Insights
To identify upcoming trends in digital trends go to:
Statista> Market Insights> Explore Market Insights> Digital
• Forrester Research
Predictions 2024: Exploration Generates Progress (free report)
4. Marketing Trends
• WARC Reports & Toolkits:
The GEISTE Report 2024: Discover the Driving Forces Shaping the World
5. Financial Trends
LSEG Workspace (formerly Refinitiv Workspace)
Access: PC at the Barcelona and Madrid Libraries. Ask staff for password.
• Professors and researchers: For desktop application or web access please email library@iese.edu
• Students: Licences can be temporarily granted for remote access, contact: library@iese.edu
Please note that the number of logins is limited.
Morningstar (free resource)
6. Articles on Trends
Find articles on your topic of choice using keywords such as trends, megatrends, forecast, predictions, outlook, industry, etc. Limit your search results using the database filters (date range; source type).
• Business Source Ultimate – Provides access to articles from business journals, magazines and newspapers including Harvard Business Review, McKinsey Quarterly, Forbes
• Factiva – Global up-to-the-minute database containing 10,000 in-depth news sources. On the “Search Builder” page under the “Search” tab, expand the Subject channel in the indexing area, click on “Top Stories/Trends/Analysis” and select “Suggested Reading – Industry News”. Click an indexing term to select it for your search.
Forbes. The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now
Forbes. Top 5 Artificial Intelligence Trends for 2024
Navigating the Future. 10 Global Trends That Will Define 2024
7. More Free Reports and Websites