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In the global market arena, understanding the future of consumption is crucial. That means exploring how emerging trends, technological advancements, and evolving consumer values are redefining consumption. The growth in consumer spending in burgeoning economies and a shift towards sustainable and inclusive consumption practices are significantly altering market dynamics. As we adapt to these changes, it is essential for businesses, consumers, and policymakers to innovate and stay agile.
This newsletter will provide you with trusted sources to deepen your understanding of the key drivers shaping consumption patterns, including sustainability, digitalization, and consumer well-being, so that you can keep abreast of the rapidly shifting trends.
1. Books and Articles
Overview of consumption trends.
IESE Insight . Publications by IESE professors & researchers.
Factiva. News on consumption trends.
Top journals on consumer studies:
International Journal of Consumer Studies
Journal of Consumer Psychology
Journal of Consumer Research
Journal of International Consumer Marketing
Journal of Marketing
Journal of Marketing Research
Journal of Retailing
Journal of Retailing and Consumer Services
Journal of the Academy of Marketing Science
Journal of the Association of Consumer Research
Marketing Science
2. Industry Reports and Whitepapers
– Market Research Firms:
Passport
Find analyst reports on consumer goods. Go to the ‘Consumers’ tab and locate reports such as:
– Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies
– Megatrends: Understanding Sustainable Consumers 2023
– Megatrends: Sustainable Living – Impact on Consumer Goods and Service Categories
– Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories
Statista
Trend reports on the future of consumption:
– Consumer Trends 2024
– Consumer & Brands Reports
– Market Insights: Consumer
MarketLine
Find industry profiles on the Consumer Goods, Retail, Wholesale & Foodservice sectors:
– Sector. Consumer Goods.
– Sector. Retail, Wholesale & Foodservice.
LSEG Aftermarket Research
Access a range of investment bank reports on consumer trends from contributors such as JPMorgan, Morgan Stanley, Deutsche Bank, Barclays, and Credit Suisse. Please contact the Library to access them.
– Consulting Firms (free):
Bain & Company. Consumer Products Report 2024
BCG. Our Latest Thinking on Customer Insights
Deloitte. 2024 Consumer Products Industry Outlook
Deloitte. The Future of the Consumer Industry
McKinsey & Company. ConsumerWise
McKinsey & Company. An Update on European Consumer Sentiment: Proceeding with Caution
PWC. Consumer Intelligence Series
PWC. Global Consumer Insights Pulse Survey June 2023
PWC. Next in Consumer Markets 2024
3. Consumer Data
Passport
Find Consumer Confidence Index in all countries and Business Confidence Index in all countries.
Eurostat. Consumer Price Index
Bureau of Economic Analysis (BEA) Data. Consumer Spending
Conference Board. US Consumer Confidence
OECD Data Explorer. Consumer Opinion Surveys
OECD Data Explorer. Business Tendency Surveys
4. Government and International Organizations
EC. Business and Consumer Surveys
OECD Studies on Environmental Policy and Household Behaviour
UN Goal 12: Ensure Sustainable Consumption and Production Patterns
US Bureau of Labor Statistics. Consumer Expenditure Surveys
5. Case Studies
6. Digital Transformation
Gartner (You must keep the database open to download the full Gartner reports).
Find Analysist Reports on technology changes related to consumption such as:
– Consumer Goods 2024 CIO Agenda: Data and Insights
– Critical Capabilities for Digital Commerce
– Magic Quadrant for Digital Commerce
– Magic Quadrant for Digital Experience Platforms
7. Consumer Organizations & Think Tanks
BEUC (The European Consumer Organization)
The Collaborating Centre on Sustainable Consumption and Production (CSCP)