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The “Vademecum on Food and Beverage Markets 2016” measures countries’ attractiveness and potential according to six weighted indicators: food and beverage import volumes, population, legal framework and security, the number of middle class households, food and beverage consumer spending per capita, and GDP per capita.

The report, published for the 20th edition of the Food and Beverage Industry Meeting, helps companies understand the large scale scenarios for formulating and implementing their strategies.

The coauthors are IESE Prof. Jaume Llopis and Júlia Gifra, lead researcher at IESE’s Industry Meetings Division, together with Fernando Pasamón and his team at Deloitte.

We are pleased to announce that some of the data used in the report was obtained from the IESE Library e-resources collection. We are looking forward to the 2017 edition!!