Understanding Consumers

Return to the #73 Newsletter

Consumerism is a defining feature of 21st century society. According to some experts, we have learnt to communicate with and think of each other (and ourselves) less as workers, citizens, parents or teachers, and more as consumers. Sometimes even our success is measured in terms of how well we consume products and services. As such, understanding customer needs and wants is critical to firms in this era of increasingly complex customer behavior. At a time of the year when consumerism is more ubiquitous than ever, we have decided to offer in our newsletter a selection of useful information sources for consumer research.

The Library team wishes you all a Merry Christmas and a Happy New Year!

  • Consumer goods: market research

Provides data and market reports related to consumer lifestyles in a wide range of industries and geographies.

Contains reports on global, national, and regional industries, business sectors, and consumer goods. Also includes market data and projections (consumption, market and brand shares etc.) for 150 categories of consumer goods, including drinks, food, household appliances, and personal care, across 64 countries/ regions since 1999.

Provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies.

Enter “market share” and the consumer goods of interest into the search box or click on the “Consumer Markets” tab.

Thomson Research
Find analysist reports. Select “Screening & Analysis” tab and then “Research” (Note this resource only works on Internet Explorer).

  • Demographics & Consumer Demographics

Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports worldwide.

United Nations Demographic and Social Statistics

World Development Indicators

Bureau of Labor Statistics

  • Consumer Surveys

Bloomberg (available only from the Barcelona Library)
For foreign and domestic Consumer Confidence Indexes. Enter CCNF

Datastream (available exclusively from Barcelona and Madrid Libraries)
Select “Economic” category, and search for Consumer Confidence

Go to “Market Views” tab and select “Economics”

  • Articles, Books & Journals

Business Source Ultimate
Find articles from academic journals and business magazines

Find consumer news

Library Catalog
Find books and ebooks on consumer related subjects

Top Journals on the field:

European Journal of Marketing

International Journal of Consumer Studies

International Journal of Research in Marketing

Journal of Consumer Behaviour

Journal of Consumer Culture

Journal of Consumer Marketing

Journal of Consumer Psychology

Journal of Consumer Research

Journal of International Consumer Marketing

Journal of Marketing

Journal of Retailing

Journal of Retailing and Consumer Services

Journal of the Academy of Marketing Science

Marketing Science