Social Media Business

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The power, reach and influence of social media appear to know no bounds. By 2020 the number of worldwide users is expected to reach some 2.95 billion, around a third of the world’s population, according to eMarketer. Since their creation these internet-based applications and websites have revolutionized the way people experience many facets of everyday life, from their personal relationships to the way they shop, do business and find jobs.

On average, global internet users spend some 135 minutes per day surfing social networks. While using social media can help people connect with others and share knowledge and ideas, its abuse, misuse and overuse has become a major source of public concern.

For this issue of the newsletter we have listed a selection of resources available for the IESE Community that could be useful for better understanding the role of social media in business. For better or worse it appears that they are here to stay.

Find selected resources containing information on social media business:

  • Reports & Statistics

Offering market data, statistics, and analysis on the internet, e-business, online marketing, media and emerging technologies, the Library’s database offers a perfect starting place for navigating the changing competitive and complex digital environment.

On the “Search screen”, click on the “Topic” tab and then on “Social media” or type any tag in the search box (Blogs, Mobile Social Media, Social Media Usage, Social Media Users, Word-of-Mouth).

Report examples: Worldwide Social Network Users, Global Social Media StatPack, The Global Media Intelligence Report

Data aggregation platform offering access to more than 1.5 million statistics, forecasts, studies, dossiers and info-graphics on 80,000 topics from more than 18,000 sources.

Click on the “Social media” tag and browse the various information options it brings up or type a keyword in the search box.

Report examples: Social media usage worldwide, Social media by industry, Most popular social networks

In-depth analysis of technology’s impact on business. Includes market reports, product comparisons, consumer technology, adoption, briefings, etc. Remember that our Forrester account does not currently offer access to Technographics or ForecastView.

First-time users must register. To do that, ask Library staff for reg ID, then use your personal account for future access.

Report examples: Chart Your Path to Social Media Maturity, The Social Marketing Playbook For 2018, Define Your Social Media Maturity to Advance Your Social Marketing

Offering global market knowledge for IT and telecom industries, this database includes research findings on a wide range of IT-related topics, including analyses, opinions, trends, leading practices, and case studies. Use IESE username & password. First-time users must register.

Report examples: How to Determine the Role of Social Media in Your Customer’s Journey, The Five Stages of Social Media Adoption for CRM, Top Use Cases and Benefits of Social for CRM in 2018

  • Literature

Social media books & articles

Business Source Ultimate
Social media in business articles

IESE Library Catalog
Social media books in the IESE Library

  • Open Access Reports

Burson-Marsteller Reports on social networks

2016 Nielsen Social Media Report

Social Media Marketing Industry Report

TrackMaven’s 2016 Social Media Industry Index