Return to the #91 Newsletter

Over the past few years, as digitization has accelerated, the e-commerce landscape has become more and more dynamic. Innovative business models have transformed the buyer-seller relationship while pushing the frontier of what is possible to buy and sell online.

The gradual expansion of internet access and adoption, which quickened during the coronavirus crisis, has boosted the growth of digital commerce and spurred the creation of new firms, customers, products and business models. According to Gartner, the digital commerce software market grew by 17.3% in 2020. Similarly strong growth is expected for 2021.

The retail landscape has also changed, as customers have shifted from brick-and-mortar to click-and-order.

This issue of the Library Newsletter showcases a wide selection of resources available at the IESE Library to help understand the current growth trends and rising importance of digital commerce globally.

1. Reports & Statistics on e-Commerce


Ecommerce in Consumer Goods: Ecommerce is Changing the Way CPG companies Operate

Search for:
E-Commerce (Goods and Services) by country (France, Spain, UK, etc.)
E-commerce statistics, by country, by company share, by brand shares


E-commerce Worldwide – Statistics & Facts
Find also –commerce statistics by country
E-commerce Report 2021. Statista Digital Market Outlook
Statista Dossier on E-commerce Worlwide
Statista. E-commerce Industry
Content Special e-commerce. Global Consumer Survey
Statista’s exclusive, international survey on online shopping, including attitudes, (buying) behavior and online stores.

2. Reports on Covid-19 Impact on Digital Retail

Statista. How E-commerce is Impacted by COVID-19 2020

OECD. E-commerce in the Time of Covid-19

WEF. COVID-19 Pandemic Accelerated Shift to E-commerce by 5 years, New Report Says

3. Case Studies


The Rise of Amazon: How it Became a Global Conglomerate and What its Future May Hold
Online Food Delivery: Business Has Been Boosted by Conditions and is Growing
Pinduoduo: E-commerce Disruptor Shows Worrisome Governance Issues

4. OA Reports on e-Commerce

Deloitte. From Bricks to Clicks. Global Growth Through e-Commerce

Deloitte. Fifth Annual e-Commerce Assessment. Digital and the Connected Consumer

EY. Future Consumer Index: How to Capture the Real e-Commerce Opportunity

IBM. Meet the 2020 Consumers Driving Change

McKinsey. Future of Retail Operations: Winning in a Digital Era

WEF. Africa E-commerce Agenda: Roadmap for Action

WEF. Retail, Consumer Goods and Lifestyle

5. Technology Analysis

To access the full text of the reports, log on to Gartner. First click here and once logged in, click on any article title to retrieve the full-text.

Market Guide for Digital Commerce Search
The Gartner Digital Commerce Vendor Guide, 2021
Market Guide for Digital Commerce Payment Vendors
Hype Cycle for Digital Commerce, 2021
Industry Vision: Commerce to You
4 Best Practices for a Successful Digital Commerce Platform Implementation
Magic Quadrant for Digital Commerce
Critical Capabilities for Digital Commerce

6. Marketing and e-Commerce

WARC- Retail & e-Commerce

Rethinking Brand for the Rise of Digital Commerce
What We Know About e-Commerce and Social Commerce

7. Literature on e-Commerce

– Articles & Books about e-Commerce

IESE Library Discovery
Search by digital commerce or electronic commerce, and trends or business models.

– IESE Publications on e-Commerce

IESE Insight

– News on e-Commerce


– Open Access Literature on e-Commerce

8. E-commerce Associations, Organizations & Policies

EC. Online Platforms and e-Commerce

EC. e-Commerce Rules in the EU

E-Commerce Europe. 2021 European E-Commerce Report

OECD. Unpacking E-commerce. Business Models, Trends and Policies

UNCTAD. E-commerce and Digital Economy

9. E-Commerce Companies

To retrieve information on ecommerce companies we recommend using the databases listed in the Company Info guide.