> Return to the #97 Newsletter

Dynamic decisions : energy PIVOT, adaptive moves, winning BOUnCE, the new book published by the IESE Alumnus Ricardo G. Barcelona, highlights how some managers and policymakers sleepwalk into decision paralysis. The author frames ambiguity as a source of opportunity as extant advantages obsolesce, new entrants could disrupt to gain dominance. Some managers could repurpose, reframe, and reconfigure their resources and processes to create tomorrow’s profitable niches today. To profit from these emerging business landscapes, managers can PIVOT and BOUnCE to win by transitioning into a dynamic mindset.

We encourage you to read the book, which is now available at the Library thanks to the author. One of the IESE Library’s key goals is to contribute to Alumni’s life-long learning by helping them stay abreast of the latest management trends.