{"id":1048,"date":"2023-12-14T09:30:24","date_gmt":"2023-12-14T08:30:24","guid":{"rendered":"https:\/\/blog.iese.edu\/newsletter-library\/?p=1048"},"modified":"2023-12-14T09:30:24","modified_gmt":"2023-12-14T08:30:24","slug":"102-research-guide","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/newsletter-library\/102-research-guide\/","title":{"rendered":"Trends to Watch in 2024"},"content":{"rendered":"

>\u00a0<\/span>Return to the #102 Newsletter<\/span><\/span><\/a><\/em><\/strong><\/p>\n

\n

As we stand at the threshold of 2024, the business world is poised for a transformative year, shaped by the dynamic interplay of technological advances, evolving consumer preferences, shifting geopolitical landscapes, and the pressing challenge of a climate crisis.<\/p>\n

In this newsletter, we offer a curated collection of resources that explore the trends that could redefine the business landscape in 2024.<\/p>\n

The Library Team\u2019s New Year\u2019s resolution is easy: to keep you up to date on what\u2019s coming next. We wish you all a Merry Christmas and a Happy New Year.<\/p>\n

1. Global Economics & Business Trends<\/strong><\/p>\n

\u2022 IESE Professors\u2019 analysis<\/strong><\/p>\n

Business Trends 2024: 4 decisions you will have to make<\/span><\/a><\/strong><\/p>\n

Corporate sustainability into action: Business Trends 2024<\/span><\/a><\/strong><\/p>\n

IESEconomics<\/span><\/a>
\n<\/strong>News, trends, and opinions from IESE\u2019s economics professors.<\/p>\n

\u2022 The Economist<\/strong><\/p>\n

The World Ahead 2024<\/span><\/a><\/strong><\/p>\n

Ten business trends for 2024, and forecasts for 15 industries<\/span><\/a><\/strong><\/p>\n

\u2022 Financial Times<\/strong><\/p>\n

Global Economy<\/span><\/a><\/strong><\/p>\n

\u2022 WEF Strategic Intelligence<\/strong><\/p>\n

Where is the global economy heading in 2024? This is what chief economists think<\/span><\/a><\/strong><\/p>\n

Horizon Scans<\/span><\/a><\/strong><\/p>\n

Top 10 Emerging Technologies<\/span><\/a><\/strong><\/p>\n

Future of Jobs<\/span><\/a><\/strong><\/p>\n

Global Risks Report<\/span><\/a><\/strong><\/p>\n

\u2022 OECD Reports<\/strong><\/p>\n

Economic Outlook<\/span><\/a><\/strong><\/p>\n

Future of Work<\/span><\/a><\/strong><\/p>\n

Future of Education<\/span><\/a><\/strong><\/p>\n

\u2022 IMF Reports<\/strong><\/p>\n

World Economic Outlook<\/span><\/a><\/strong><\/p>\n

\u2022 EC Publications<\/strong><\/p>\n

Economic Forecasts and Trends<\/span><\/a><\/strong><\/p>\n

EC. European Strategy and Policy Analysis System. Welcome to 2030: the Mega-Trends<\/span><\/a><\/strong><\/p>\n

\u2022 Economist Intelligent Unit<\/strong><\/p>\n

Europe Outlook 2024<\/span><\/strong><\/a> (free resource)<\/p>\n

Industry Outlook 2024<\/span><\/a><\/strong> (free resource)<\/p>\n

2. Consumer Trends<\/strong><\/p>\n

\u2022 Passport Insights<\/strong><\/p>\n

Global Consumer Trends 2024<\/span><\/a><\/strong>
\nSearch in the box search for \u201cGlobal Consumer Trends\u201d.<\/p>\n

Megatrends<\/span><\/a><\/strong>
\nSearch in the box search for \u201cMegatrends\u201d.<\/p>\n

\u2022 Statista Insights<\/strong><\/p>\n

Must-watch consumer trends for 2024<\/span><\/a><\/strong><\/p>\n

To identify upcoming trends in consumer goods go to:
\nStatista<\/span><\/a><\/strong>> Market Insights> Explore Consumer Insights<\/p>\n

3. Technology Trends<\/strong><\/p>\n

\u2022 Gartner Research<\/strong><\/p>\n

Top Strategic Technology Trends for 2024<\/span><\/a>
\n<\/strong>(You must keep Gartner<\/span><\/a><\/strong> database open to download the full Gartner reports).
\n<\/strong><\/p>\n

Gartner<\/span><\/a><\/strong> \u00a0– Use the search box to narrow your search. Includes forecasting trends in various IT areas, such as:<\/p>\n

– Emerging Tech: Top Trends for Security Service Leaders to Consider in 2024<\/span><\/a><\/strong><\/p>\n

– Top Trends in AI Public Policy and Regulations for 2024<\/span><\/a><\/strong><\/p>\n

– <\/strong>Predicts 2024: Sustainability Reshapes IT Sourcing and Procurement<\/span><\/a><\/strong><\/p>\n

\u2022 Statista Insights<\/strong><\/p>\n

Digital & Trends<\/span><\/a><\/strong><\/p>\n

To identify upcoming trends in digital trends go to:
\nStatista<\/span><\/a><\/strong>> Market Insights> Explore Market Insights> Digital<\/p>\n

\u2022 Forrester Research<\/strong><\/p>\n

Predictions 2024: Exploration Generates Progress<\/span><\/a><\/strong> (free report)<\/p>\n

4. Marketing Trends<\/strong><\/p>\n

\u2022 WARC Reports & Toolkits:<\/strong><\/p>\n

The GEISTE Report 2024: Discover the Driving Forces Shaping the World<\/span><\/a><\/strong><\/p>\n

The Marketer’s Toolkit 2024<\/span><\/a><\/strong><\/p>\n

5. Financial Trends<\/strong><\/p>\n

LSEG Workspace (formerly Refinitiv Workspace)<\/span><\/a>
\n<\/strong>Access: PC at the Barcelona and Madrid Libraries. Ask staff for password.
\n\u2022 Professors and researchers: For desktop application or web access please email library@iese.edu<\/span><\/a><\/strong>
\n\u2022 Students: Licences can be temporarily granted for remote access, contact: library@iese.edu<\/span><\/a><\/strong>
\nPlease note that the number of logins is limited.<\/p>\n

Morningstar<\/span><\/a><\/strong> (free resource)<\/p>\n

6. Articles on Trends<\/strong><\/p>\n

Find articles on your topic of choice using keywords such as trends, megatrends, forecast, predictions, outlook, industry<\/strong>, etc. Limit your search results using the database filters (date range; source type).<\/p>\n

\u2022 Business Source Ultimate<\/span><\/a><\/strong>\u00a0 – Provides access to articles from business journals, magazines and newspapers including Harvard Business Review<\/em>, McKinsey Quarterly<\/em>, Forbes<\/em><\/p>\n

\u2022\u00a0 Factiva<\/span><\/a><\/strong>\u00a0 – Global up-to-the-minute database containing 10,000 in-depth news sources. On the “Search Builder” page under the “Search” tab, expand the Subject channel in the indexing area, click on “Top Stories\/Trends\/Analysis” and select “Suggested Reading \u2013 Industry News”. Click an indexing term to select it for your search.<\/p>\n

\u2022\u00a0 IESE Insight<\/span><\/a><\/strong><\/p>\n

Forbes. The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now<\/span><\/a><\/strong><\/p>\n

Forbes. Top 5 Artificial Intelligence Trends for 2024<\/span><\/a><\/strong><\/p>\n

Navigating the Future. 10 Global Trends That Will Define 2024<\/span><\/a><\/strong><\/p>\n

7. More Free Reports and Websites<\/strong><\/p>\n

ESPAS. Global Trends Reports<\/span><\/a><\/strong><\/p>\n

European Parliament. ORBIS<\/span><\/a><\/strong><\/p>\n

Bain & Company. Macro Trends<\/span><\/a><\/strong><\/p>\n

World Economic Forum<\/span><\/a><\/strong><\/p>\n

Deloitte Industry Outlooks<\/span><\/a><\/strong><\/p>\n

PwC Megatrends<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

>\u00a0Return to the #102 Newsletter As we stand at the threshold of 2024, the business world is poised for a transformative year, shaped by the dynamic interplay of technological advances, evolving consumer preferences, shifting geopolitical landscapes, and the pressing challenge of a climate crisis. In this newsletter, we offer a curated collection of resources that explore the trends that could redefine the business landscape in 2024. The Library Team\u2019s New… <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":168,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95013,94964],"tags":[],"class_list":["post-1048","post","type-post","status-publish","format-standard","hentry","category-102-december-2023","category-research-guide"],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":6,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/1048\/revisions"}],"predecessor-version":[{"id":1071,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/1048\/revisions\/1071"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/categories?post=1048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/tags?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}