{"id":1107,"date":"2024-04-26T10:45:08","date_gmt":"2024-04-26T08:45:08","guid":{"rendered":"https:\/\/blog.iese.edu\/newsletter-library\/?p=1107"},"modified":"2024-04-26T10:44:43","modified_gmt":"2024-04-26T08:44:43","slug":"104-research-guide","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/newsletter-library\/104-research-guide\/","title":{"rendered":"Future of Consumption"},"content":{"rendered":"

>\u00a0<\/span>Return to the #104 Newsletter<\/span><\/span><\/a><\/em><\/strong><\/p>\n

\n

In the global market arena, understanding the future of consumption is crucial. That means exploring how emerging trends, technological advancements, and evolving consumer values are redefining consumption. The growth in consumer spending in burgeoning economies and a shift towards sustainable and inclusive consumption practices are significantly altering market dynamics. As we adapt to these changes, it is essential for businesses, consumers, and policymakers to innovate and stay agile.<\/p>\n

This newsletter will provide you with trusted sources to deepen your understanding of the key drivers shaping consumption patterns, including sustainability, digitalization, and consumer well-being, so that you can keep abreast of the rapidly shifting trends.<\/p>\n

1. Books and Articles
\n<\/strong>Overview of consumption trends.
\n<\/strong><\/p>\n

–\u00a0Futurism and Trends<\/span><\/a>
\n<\/strong><\/p>\n

– Consumer Behavior Analysis<\/span><\/a><\/strong><\/p>\n

– Sustainability<\/span><\/a><\/strong><\/p>\n

IESE Insight<\/span><\/a><\/strong> . Publications by IESE professors & researchers.<\/p>\n

WEF. Future of Consumption<\/span><\/a><\/strong><\/p>\n

Factiva<\/span><\/a><\/strong>. News on consumption trends.<\/p>\n

Top journals on consumer studies:<\/p>\n

International Journal of Consumer Studies<\/span><\/a><\/strong>
\nJournal of Consumer Psychology<\/span><\/a><\/strong>
\nJournal of Consumer Research<\/span><\/a><\/strong>
\nJournal of International Consumer Marketing<\/span><\/a><\/strong>
\nJournal of Marketing<\/span><\/a><\/strong>
\nJournal of Marketing Research<\/span><\/a><\/strong>
\nJournal of Retailing<\/span><\/a><\/strong>
\nJournal of Retailing and Consumer Services<\/span><\/a><\/strong>
\nJournal of the Academy of Marketing Science<\/span><\/a><\/strong>
\nJournal of the Association of Consumer Research<\/span><\/a><\/strong>
\nMarketing Science<\/span><\/a><\/strong><\/p>\n

2. Industry Reports and Whitepapers
\n<\/strong>
\n– Market Research Firms:<\/p>\n

Passport<\/span><\/a>
\n<\/strong>Find analyst reports on consumer goods. Go to the ‘Consumers’ tab and locate reports such as:
\n–\u00a0Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies
\n–\u00a0Megatrends: Understanding Sustainable Consumers 2023
\n–\u00a0Megatrends: Sustainable Living – Impact on Consumer Goods and Service Categories
\n–\u00a0Megatrends: Shopper Reinvented \u2013 Impact on Consumer Goods and Services Categories<\/p>\n

Statista<\/span><\/a><\/strong>
\nTrend reports on the future of consumption:
\n–\u00a0Consumer Trends 2024<\/span><\/a><\/strong>
\n– <\/span>Consumer & Brands Reports<\/span><\/a><\/strong>
\n–<\/span>\u00a0<\/span>Market Insights: Consumer<\/span><\/a><\/strong><\/p>\n

MarketLine<\/span><\/a><\/strong>
\nFind industry profiles on the Consumer Goods, Retail, Wholesale & Foodservice sectors:<\/p>\n

–<\/span><\/span>\u00a0<\/span>Sector. Consumer Goods.<\/span><\/a><\/strong>
\n–<\/span>\u00a0<\/span>Sector. Retail, Wholesale & Foodservice.<\/span><\/a><\/strong><\/p>\n

LSEG Aftermarket Research
\n<\/strong>Access a range of investment bank reports on consumer trends from contributors such as JPMorgan, Morgan Stanley, Deutsche Bank, Barclays, and Credit Suisse. Please contact the Library to access them.<\/span><\/p>\n

– Consulting Firms (free):<\/p>\n

Bain & Company. Consumer Products Report 2024<\/span><\/a><\/strong><\/p>\n

BCG. Our Latest Thinking on Customer Insights<\/span><\/a><\/strong><\/p>\n

Deloitte. 2024 Consumer Products Industry Outlook<\/span><\/a><\/strong><\/p>\n

Deloitte. Consumer Analysis<\/span><\/a><\/strong><\/p>\n

Deloitte. The Future of the Consumer Industry<\/span><\/a><\/strong><\/p>\n

EY Future Consumer Index<\/span><\/a><\/strong><\/p>\n

McKinsey & Company. ConsumerWise<\/span><\/a><\/strong><\/p>\n

McKinsey & Company. An Update on European Consumer Sentiment: Proceeding with Caution<\/span><\/a><\/strong><\/p>\n

PWC. Consumer Intelligence Series<\/span><\/a><\/strong><\/p>\n

PWC. Global Consumer Insights Pulse Survey June 2023<\/span><\/a><\/strong><\/p>\n

PWC. Next in Consumer Markets 2024<\/span><\/a><\/strong><\/p>\n

3. Consumer Data<\/strong><\/p>\n

Passport<\/span><\/a>
\n<\/strong>Find Consumer Confidence Index in all countries and Business Confidence Index in all countries.<\/p>\n

Eurostat. Consumer Price Index<\/span><\/a><\/strong><\/p>\n

Bureau of Economic Analysis (BEA) Data. Consumer Spending<\/span><\/a><\/strong><\/p>\n

Conference Board. US Consumer Confidence<\/span><\/a><\/strong><\/p>\n

OECD Data Explorer. Consumer Opinion Surveys<\/span><\/a><\/strong><\/p>\n

OECD Data Explorer. Business Tendency Surveys<\/span><\/a><\/strong><\/p>\n

4. Government and International Organizations<\/strong><\/p>\n

EC. Business and Consumer Surveys<\/span><\/a><\/strong><\/p>\n

EC. Consumer Policies<\/span><\/a><\/strong><\/p>\n

OECD Studies on Environmental Policy and Household Behaviour<\/span><\/a><\/strong><\/p>\n

UN Goal 12: Ensure Sustainable Consumption and Production Patterns<\/span><\/a><\/strong><\/p>\n

US Bureau of Labor Statistics. Consumer Expenditure Surveys<\/span><\/a><\/strong><\/p>\n

5. Case Studies<\/strong><\/p>\n

IESE Case Studies<\/span><\/a><\/strong><\/p>\n

Marketline Case Studies<\/span><\/a><\/strong><\/p>\n

6. Digital Transformation<\/strong><\/p>\n

Gartner<\/span><\/a><\/strong> (You must keep the database open to download the full Gartner reports).
\nFind Analysist Reports on technology changes related to consumption such as:<\/p>\n

– Consumer Goods 2024 CIO Agenda: Data and Insights<\/span><\/a><\/strong><\/p>\n

–\u00a0Critical Capabilities for Digital Commerce<\/span><\/a><\/strong><\/p>\n

– Magic Quadrant for Digital Commerce<\/span><\/a><\/strong><\/p>\n

– Magic Quadrant for Digital Experience Platforms<\/span><\/strong><\/a><\/p>\n

7. Consumer Organizations & Think Tanks<\/strong><\/p>\n

Consumers International<\/span><\/a><\/strong><\/p>\n

BEUC (The European Consumer Organization)<\/span><\/a><\/strong><\/p>\n

The Collaborating Centre on Sustainable Consumption and Production (CSCP)<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

>\u00a0Return to the #104 Newsletter In the global market arena, understanding the future of consumption is crucial. That means exploring how emerging trends, technological advancements, and evolving consumer values are redefining consumption. The growth in consumer spending in burgeoning economies and a shift towards sustainable and inclusive consumption practices are significantly altering market dynamics. As we adapt to these changes, it is essential for businesses, consumers, and policymakers to innovate… <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":168,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95015,94964],"tags":[],"class_list":["post-1107","post","type-post","status-publish","format-standard","hentry","category-104-april-2024","category-research-guide"],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/1107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/comments?post=1107"}],"version-history":[{"count":6,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/1107\/revisions"}],"predecessor-version":[{"id":1128,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/1107\/revisions\/1128"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/media?parent=1107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/categories?post=1107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/tags?post=1107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}