{"id":216,"date":"2017-12-20T11:18:43","date_gmt":"2017-12-20T10:18:43","guid":{"rendered":"https:\/\/blog.iese.edu\/newsletter-library\/?p=216"},"modified":"2017-12-20T12:44:26","modified_gmt":"2017-12-20T11:44:26","slug":"73-research-guide","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/newsletter-library\/73-research-guide\/","title":{"rendered":"Understanding Consumers"},"content":{"rendered":"<p><span style=\"color: #999999\"><strong><span style=\"color: #999999\"><em><span style=\"color: #999999\">&gt;\u00a0<\/span><a href=\"http:\/\/mailings.iese.edu\/IESE\/newsletter.php?N=7450\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #999999\">Return to the\u00a0#73 Newsletter<\/span><\/a><\/em><\/span><\/strong><\/span><\/p>\n<hr \/>\n<p>Consumerism is a defining feature of 21st century society. According to some experts, we have learnt to communicate with and think of each other (and ourselves) less as workers, citizens, parents or teachers, and more as consumers. Sometimes even our success is measured in terms of how well we consume products and services. As such, understanding customer needs and wants is critical to firms in this era of increasingly complex customer behavior. At a time of the year when consumerism is more ubiquitous than ever, we have decided to offer in our newsletter a selection of useful information sources for consumer research.<\/p>\n<p>The Library team wishes you all a Merry Christmas and a Happy New Year!<\/p>\n<ul>\n<li><strong>Consumer goods: market research<\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/www.portal.euromonitor.com\/portal\/server.pt\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b10e10\">Passport<\/span><br \/>\n<\/a><\/strong>Provides data and market reports related to consumer lifestyles in a wide range of industries and geographies.<\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/advantage.marketline.com\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">MarketLine<\/span><\/strong><\/a><br \/>\nContains reports on global, national, and regional industries, business sectors, and consumer goods. Also includes market data and projections (consumption, market and brand shares etc.) for 150 categories of consumer goods, including drinks, food, household appliances, and personal care, across 64 countries\/ regions since 1999.<\/p>\n<p><strong><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=https:\/\/totalaccess.emarketer.com\/Extranet.aspx?universityofnavarraiesebusiness\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b10e10\">eMarketer<\/span><\/a><\/strong><br \/>\nProvides updated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies.<\/p>\n<p><span style=\"color: #b10e10\"><strong><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b10e10\">Statista<\/span><\/a><\/strong><\/span><br \/>\nEnter \u201cmarket share\u201d and the consumer goods of interest into the search box or click on the \u201cConsumer Markets\u201d tab.<\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login\/thomsonone\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Thomson Research<\/span><\/strong><\/a><br \/>\nFind analysist reports. Select \u201cScreening &amp; Analysis\u201d tab and then \u201cResearch\u201d (Note this resource only works on Internet Explorer).<\/p>\n<ul>\n<li><strong>Demographics &amp; Consumer Demographics<\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/www.portal.euromonitor.com\/portal\/server.pt\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b10e10\">Passport<\/span><br \/>\n<\/a><\/strong>Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports worldwide.<\/p>\n<p><a href=\"https:\/\/unstats.un.org\/unsd\/demographic\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">United Nations Demographic and Social Statistics<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/databank.worldbank.org\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">World Development Indicators<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.bls.gov\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Bureau of Labor Statistics<\/span><\/strong><\/a><\/p>\n<ul>\n<li><strong>Consumer Surveys<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong>Bloomberg<\/strong><\/span> (available only from the Barcelona Library)<br \/>\nFor foreign and domestic Consumer Confidence Indexes. Enter CCNF<\/p>\n<p><span style=\"color: #000000\"><strong>Datastream<\/strong><\/span>\u00a0(available exclusively from Barcelona and Madrid Libraries)<br \/>\nSelect &#8220;Economic&#8221; category, and search for Consumer Confidence<\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login\/thomsonone\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b10e10\"><strong>ThomsonOne<\/strong><\/span><\/a><br \/>\nGo to \u201cMarket Views\u201d tab and select \u201cEconomics\u201d<\/p>\n<ul>\n<li><strong>Articles, Books &amp; Journals<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/search.ebscohost.com\/login.aspx?direct=true&amp;db=bsu&amp;bquery=SU+(consumers+OR+customers)&amp;type=1&amp;site=ehost-live&amp;scope=site\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Business Source Ultimate<\/span><\/strong><\/a><br \/>\nFind articles from academic journals and business magazines<\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/global.factiva.com\/en\/sess\/login.asp?xsid=S00Ycb81Gbl3GV9YXmnOHmnMDavMDQoODYp5DByMU38ODJ9RcyqUUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUEA\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Factiva<\/span><\/strong><\/a><br \/>\nFind consumer news<\/p>\n<p><a href=\"http:\/\/unicornio.iese.edu\/uhtbin\/cgisirsi.exe\/x\/0\/0\/57\/5?searchdata1=consum$&amp;srchfield1=SUBJ_ENG%5ESUBJECT%5ESUBJECTS%5E%5Eenglish%20subject&amp;searchoper1=OR&amp;thesaurus1=SUBJECTS&amp;search_entries1=SUBJ_ENG&amp;search_type1=SUBJECT&amp;special_proc1=&amp;searchdata2=consumption$&amp;srchfield2=SUBJ_ENG%5ESUBJECT%5ESUBJECTS%5E%5Eenglish%20subject&amp;searchoper2=AND&amp;thesaurus2=SUBJECTS&amp;search_entries2=SUBJ_ENG&amp;search_type2=SUBJECT&amp;special_proc2=&amp;library=ALL&amp;match_on=KEYWORD&amp;sort_by=-PBYR&amp;user_id=WEBSERVER\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Library Catalog<\/span><\/strong><\/a><br \/>\nFind books and ebooks on consumer related subjects<\/p>\n<p><strong>&#8211;<\/strong> Top Journals on the field:<\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/www.emeraldinsight.com\/loi\/ejm\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b10e10\"><strong>European Journal of Marketing<\/strong><\/span><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/onlinelibrary.wiley.com\/journal\/10.1111\/(ISSN)1470-6431\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">International Journal of Consumer Studies<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/www.sciencedirect.com\/journal\/international-journal-of-research-in-marketing\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">International Journal of Research in Marketing<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/onlinelibrary.wiley.com\/journal\/10.1002\/(ISSN)1479-1838\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of Consumer Behaviour<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/journals.sagepub.com\/loi\/joc\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of Consumer Culture<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/www.emeraldinsight.com\/loi\/jcm\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of Consumer Marketing<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=https:\/\/www.sciencedirect.com\/journal\/journal-of-consumer-psychology\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of Consumer Psychology<\/span><\/strong><\/a><\/p>\n<p><strong><span style=\"color: #b10e10\"><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=https:\/\/academic.oup.com\/jcr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b10e10\">Journal of Consumer Research<\/span><\/a><\/span><\/strong><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/search.ebscohost.com\/login.aspx?direct=true&amp;db=bsu&amp;jid=1M9&amp;site=bsi-live\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of International Consumer Marketing<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/search.ebscohost.com\/login.aspx?direct=true&amp;db=bsu&amp;jid=JMK&amp;site=bsi-live\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of Marketing<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=https:\/\/www.sciencedirect.com\/journal\/journal-of-retailing\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of Retailing<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=https:\/\/www.sciencedirect.com\/science\/journal\/09696989\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of Retailing and Consumer Services<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=https:\/\/link.springer.com\/journal\/volumesAndIssues\/11747\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Journal of the Academy of Marketing Science<\/span><\/strong><\/a><\/p>\n<p><a href=\"http:\/\/librarydb.iese.edu:2048\/login?url=https:\/\/pubsonline.informs.org\/loi\/mksc\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b10e10\">Marketing Science<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&gt;\u00a0Return to the\u00a0#73 Newsletter Consumerism is a defining feature of 21st century society. According to some experts, we have learnt to communicate with and think of each other (and ourselves) less as workers, citizens, parents or teachers, and more as consumers. Sometimes even our success is measured in terms of how well we consume products and services. As such, understanding customer needs and wants is critical to firms in this&#8230; <\/p>\n<div class=\"more-link-container\"><a class=\"continue-reading-link\" href=\"https:\/\/blog.iese.edu\/newsletter-library\/73-research-guide\/\">Read More<\/a><\/div>\n","protected":false},"author":168,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94978,94964],"tags":[],"class_list":["post-216","post","type-post","status-publish","format-standard","hentry","category-73-december-2017","category-research-guide"],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":10,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":247,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/216\/revisions\/247"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}