{"id":382,"date":"2019-02-18T12:25:24","date_gmt":"2019-02-18T11:25:24","guid":{"rendered":"https:\/\/blog.iese.edu\/newsletter-library\/?p=382"},"modified":"2019-02-22T10:52:59","modified_gmt":"2019-02-22T09:52:59","slug":"78-research-guide","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/newsletter-library\/78-research-guide\/","title":{"rendered":"Trends Watching"},"content":{"rendered":"<p><strong><em><span style=\"color: #999999\">&gt;\u00a0<\/span><a href=\"https:\/\/prdt.iese.edu\/library\/library-newsletter-78\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\"><span style=\"color: #999999\">Return to the\u00a0#78 Newsletter<\/span><\/span><\/a><\/em><\/strong><\/p>\n<hr \/>\n<p style=\"text-align: justify\">New Years\u2019 is a time of resolutions and fresh beginnings. As business people, it also makes us look ahead to try to divine the top trends that are most likely to affect our business over the years to come.<\/p>\n<p style=\"text-align: justify\">Library resources are useful for tracking deep, broad-based trends that are happening right now or poised to unfold in the near future. Trusted sources help differentiate trends from fads, identifying what will endure and what will fade away. Below is a list of resources that can help identify what trends will impact business in 2019 while signposting the direction in which society and business may be heading.<\/p>\n<p><strong>1. Trends Reports in Databases Available at IESE Library<\/strong><\/p>\n<ul>\n<li><strong>Consumer Trends<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/iese.libguides.com\/MarketLine\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">MarketLine<\/span><\/strong><\/a><br \/>\nSee <a href=\"https:\/\/librarydb.iese.edu:4141\/Product?ptype=Analyst+Comment&amp;pid=14DF0480-D35D-45B3-9971-878FA8D05CAC\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\">Customer experience trends to watch in 2019<\/span><\/a><\/p>\n<p><a href=\"https:\/\/iese.libguides.com\/passport\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Passport<\/span><\/strong><\/a><br \/>\nKeyword searching will bring up information on industries, companies and markets around the world. Search for &#8220;TRENDS&#8221; to retrieve articles on global trends, especially for consumer items.<\/p>\n<p><a href=\"https:\/\/iese.libguides.com\/statista\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Statista<\/span><\/strong><\/a><br \/>\nData aggregation platform with access to&gt;1.5 million statistics, forecasts, studies, dossiers and infographics on 80.000 topics from more than 18,000 sources.<\/p>\n<ul>\n<li><strong>Technology Trends<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/iese.libguides.com\/forrester\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Forrester<\/span><\/strong><\/a><br \/>\nProvides in-depth market research reports which focus on emerging technologies and their impact on business.<br \/>\nSee <span style=\"color: #000000\">&#8220;Tech Trends and Predictions 2019&#8221;<\/span> (Topics include cyber-security, new tech, automation, retail, etc.).<br \/>\nNote:\u00a0First-time users must register (Ask staff for reg ID). Then use your personal account for future access.<\/p>\n<p><a href=\"https:\/\/iese.libguides.com\/Gartner\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Gartner<\/span><\/strong><\/a><br \/>\nProvides reports on the Information Technology industry and IT products, as well as forecasting trends in various Information Technology areas.<br \/>\nSee:<br \/>\n<a href=\"https:\/\/www.gartner.com\/document\/3891569?ref=solrAll&amp;refval=213902984&amp;qid=b1d46b0e1f6922ba359d19b415570993\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\">Top 10 Strategic Technology Trends for 2019<\/span><\/a><br \/>\n<a href=\"https:\/\/www.gartner.com\/document\/3890506?ref=solrAll&amp;refval=213902984&amp;qid=b1d46b0e1f6922ba359d19b415570993\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\">Top Strategic IoT Trends and Technologies Through 2023<\/span><\/a><br \/>\n<a href=\"https:\/\/www.gartner.com\/document\/3897179?ref=solrResearch&amp;refval=213903190&amp;qid=b1d46b0e1f6922ba359d19b415570993\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\">Predicts 2019: Leadership Means Expanding Options, Not Limiting Them \u2014 A Gartner Trend Insight Report<\/span><\/a><\/p>\n<ul>\n<li><strong>Marketing Trends<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/iese.libguides.com\/eMarketer\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">eMarketer<\/span><\/strong><\/a><br \/>\nAnalysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital\/mobile technologies around the world.<br \/>\nSe<span style=\"color: #000000\">e &#8220;Ten Key Digital Trends for 2019&#8221; or &#8220;Seven Marketing Tech Trends for 2019&#8221;<\/span>.<\/p>\n<p><a href=\"https:\/\/iese.libguides.com\/WARC\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">WARC<\/span><\/strong><\/a><br \/>\nProvides consumer, tech and media trends.<br \/>\n<span style=\"color: #000000\">&#8220;WARC&#8217;s Marketer\u2019s Toolkit 2019&#8221;<\/span> report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.<\/p>\n<ul>\n<li><strong>Financial Trends<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/iese.libguides.com\/thomsonone\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">ThomsonOne Research<\/span><\/strong><\/a><br \/>\nGo to <strong>Thomson One<\/strong> and select \u201cScreening &amp; Analysis\u201d and then select \u201cResearch\u201d. Type in the report title of the topic you are interested in.<br \/>\nNote: this resource only works on Internet Explorer.<\/p>\n<ul>\n<li><strong>Emerging Markets Trends<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000\"><a style=\"color: #ff0000\" href=\"https:\/\/iese.libguides.com\/EMIS\" target=\"_blank\" rel=\"noopener\"><strong>EMIS<\/strong><\/a><\/span><br \/>\n<a href=\"https:\/\/librarydb.iese.edu:4155\/php\/search\/docpdf?pc=YY&amp;sv=EMIS&amp;doc_id=638226077\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\">ISI Emerging Markets &#8211; Foresight 2019<\/span><\/a> provides a forward-looking perspective on the key issues and developments that are likely to shape the prospects of emerging markets in the year ahead.<\/p>\n<p><strong>2. Articles on Trends<\/strong><\/p>\n<p>Find articles on your topic using keywords such as<strong> trends, megatrends, forecast, predictions, outlook, industry<\/strong>, etc. Limit your search results using the database filters (date range; source type).<\/p>\n<p><a href=\"https:\/\/iese.libguides.com\/BSU\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">EBSCO Business Source Ultimate<\/span><\/strong><\/a><br \/>\nProvides access to articles from business journals, magazines and newspapers including <em>Harvard Business Review<\/em>, <em>McKinsey Quarterly<\/em> and many others.<\/p>\n<p><a href=\"https:\/\/iese.libguides.com\/Factiva\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Factiva<\/span><\/strong><\/a><br \/>\nGlobal up-to-the-minute database containing 10,000 in-depth news sources. On the <em>Search Builder<\/em> page under the <em>Search<\/em> tab, expand the <em>Subject<\/em> channel in the indexing area, click on <em>Top Stories\/Trends\/Analysis<\/em> and select <em>Suggested Reading &#8211; Industry News<\/em>. Click an indexing term to select it for your search.<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbeslacouncil\/2018\/12\/14\/19-trends-that-will-shape-the-world-in-2019\/#f97af7f3b450\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Forbes. <\/span><\/strong><span style=\"color: #ff0000\">19 Trends That Will Shape The World In 2019<\/span><\/a><\/p>\n<p><a href=\"http:\/\/fortune.com\/2018\/12\/03\/predictions-2019-future-business\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Fortune.<\/span><\/strong> <span style=\"color: #ff0000\">Predictions for 2019: Fortune&#8217;s Crystal Ball for the Year Ahead<\/span><\/a><\/p>\n<p><strong>3. Free Reports and Websites<\/strong><\/p>\n<p>These free websites and reports can be a good starting point for identifying current business trends.<\/p>\n<ul>\n<li><strong>Macro Trends<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.europarl.europa.eu\/RegData\/etudes\/BRIE\/2018\/630312\/EPRS_BRI(2018)630312_EN.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">ESPAS.<\/span><\/strong> <span style=\"color: #ff0000\">What Think Tanks are Thinking: Global and regional trends<\/span><\/a><br \/>\nThe European Strategy and Policy Analysis System (ESPAS) process seeks to identify medium- and long-term global trends and the challenges and choices they pose for EU policy-makers.<\/p>\n<p><a href=\"https:\/\/espas.secure.europarl.europa.eu\/orbis\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">European Parliament.<\/span><\/strong> <span style=\"color: #ff0000\">ORBIS<\/span><\/a><br \/>\nThe world\u2019s largest library of prospective studies. Discover the long-term trends that will shape society.<\/p>\n<p><a href=\"http:\/\/www.bain.com\/publications\/business-insights\/macro-trends.aspx\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Bain &amp; Company.<\/span><\/strong> <span style=\"color: #ff0000\">Macro Trends<\/span><\/a><br \/>\nVarious macroeconomic trends.<\/p>\n<p><a href=\"https:\/\/go.euromonitor.com\/white-paper-2017-megatrend-analysis.html?ind=acad%3futm_campaign=N01_Mid_04_Megatrend_Analysis&amp;utm_medium=Email&amp;utm_source=Acad#download-link\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\"><strong>Euromonitor<\/strong>. Megatrend Analysis: Putting the Consumer at the Heart of Business<\/span><\/a><br \/>\nFree white paper<\/p>\n<p><a href=\"https:\/\/www.weforum.org\/system-initiatives\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\"><strong>World Economic Forum<\/strong>. Shaping the future of&#8230;<\/span><\/a><br \/>\nSystem Initiatives: the global, regional and industry challenges facing the world are the result of many systems.<\/p>\n<p><a href=\"http:\/\/app.financial-risk-solutions.thomsonreuters.info\/e\/er?utm_source=Eloqua&amp;utm_medium=email&amp;utm_campaign=00000PQ_Eikon%20Monthly%20Tips%20and%20Tricks_eDM&amp;utm_content=00000PQ_EikonTips%26Tricks_eDM%2BCROSS-Jan2019&amp;s=530566577&amp;lid=62848&amp;elqTrackId=ccd9267784dd42d49b78ff6035b12927&amp;elq=7fec312bd96c4733a5753e8f234397ce&amp;elqaid=39297&amp;elqat=1\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\"><strong>Reuters<\/strong>. Breakingviews Predictions 2019<\/span><\/a><br \/>\nOffers a series of insights into what the year ahead has in store for companies, elections, technology and economies.<\/p>\n<ul>\n<li><strong>Industrial Trends<\/strong><\/li>\n<\/ul>\n<p>Free reports covering a range of industries.<\/p>\n<p><a href=\"https:\/\/www2.deloitte.com\/insights\/us\/en\/focus\/tech-trends.html\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Deloitte <\/span><\/strong><span style=\"color: #ff0000\">Insights &#8211; Global Tech Trends<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www2.deloitte.com\/us\/en\/pages\/outlooks\/industry-outlooks.html\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Deloitte <\/span><\/strong><span style=\"color: #ff0000\">Industry Outlooks<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.ipsos.com\/en-us\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Ipsos MORI<\/span><\/strong><span style=\"color: #ff0000\"> Trends &amp; Futures<\/span><\/a><\/p>\n<ul>\n<li><strong>Inspirational trend watching sites<\/strong><\/li>\n<\/ul>\n<p>Great subscription-free sites for information on trends and cutting edge ideas.<\/p>\n<p><a href=\"https:\/\/trendwatching.com\/quarterly\/2018-11\/5-trends-2019\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">TrendWatching.com.\u00a0<\/span><\/strong><span style=\"color: #ff0000\">5 Trends for 2019<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.quantumrun.com\/future-timeline\/2019\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\"><strong>Quantumrun.<\/strong> 107 predictions for 2019<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.wikitrend.org\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">WikiTrends<\/span><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.trendhunter.com\/trends\/free-2019-trend-report\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Trend Hunter.\u00a0<\/span><\/strong><span style=\"color: #ff0000\">Free 2019 Trend Report<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.coolbusinessideas.com\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Cool Business Ideas<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&gt;\u00a0Return to the\u00a0#78 Newsletter New Years\u2019 is a time of resolutions and fresh beginnings. As business people, it also makes us look ahead to try to divine the top trends that are most likely to affect our business over the years to come. Library resources are useful for tracking deep, broad-based trends that are happening right now or poised to unfold in the near future. Trusted sources help differentiate trends&#8230; <\/p>\n<div class=\"more-link-container\"><a class=\"continue-reading-link\" href=\"https:\/\/blog.iese.edu\/newsletter-library\/78-research-guide\/\">Read More<\/a><\/div>\n","protected":false},"author":168,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94983,94964],"tags":[],"class_list":["post-382","post","type-post","status-publish","format-standard","hentry","category-78-february-2019","category-research-guide"],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":9,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/382\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/382\/revisions\/414"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/categories?post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/tags?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}