{"id":55,"date":"2016-06-29T09:22:08","date_gmt":"2016-06-29T08:22:08","guid":{"rendered":"https:\/\/blog.iese.edu\/newsletter-library\/?p=55"},"modified":"2016-06-29T08:20:30","modified_gmt":"2016-06-29T07:20:30","slug":"66-resources-tip","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/newsletter-library\/66-resources-tip\/","title":{"rendered":"Consumer Brand Share"},"content":{"rendered":"<p><span style=\"color: #999999\"><strong><em>&gt;\u00a0<a style=\"color: #999999\" href=\"http:\/\/mailings.iese.edu\/IESE\/newsletter.php?N=3337\">Return to the\u00a0#66 Newsletter<\/a><\/em><\/strong><\/span><\/p>\n<hr \/>\n<p>Looking for consumer product brand shares? Passport provides brand market share information within your respective industry.<\/p>\n<p>Go to <strong><span style=\"color: #b10e10\"><a style=\"color: #b10e10\" href=\"http:\/\/librarydb.iese.edu:2048\/login?url=http:\/\/www.portal.euromonitor.com\/portal\/server.pt\" target=\"_blank\">Passport<\/a><\/span><\/strong> and from the \u201cFind Analysis\u201d search menu choose the industry you are interested in (for example \u201cSoft drinks\u201d) and\u00a0 then limit by the geographic area you are interested in (for example \u201cSpain\u201d) and type \u201cGo\u201d.<\/p>\n<p>A list of reports will appear. Select the one that suits your search the most (for example \u201cSoft Drinks in Spain\u201d) and from the \u201cTable of Contents\u201d click on \u201cMarket Data\u201d section. Scroll down until you find shares of total Soft Drinks % volume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&gt;\u00a0Return to the\u00a0#66 Newsletter Looking for consumer product brand shares? Passport provides brand market share information within your respective industry. Go to Passport and from the \u201cFind Analysis\u201d search menu choose the industry you are interested in (for example \u201cSoft drinks\u201d) and\u00a0 then limit by the geographic area you are interested in (for example \u201cSpain\u201d) and type \u201cGo\u201d. A list of reports will appear. Select the one that suits your&#8230; <\/p>\n<div class=\"more-link-container\"><a class=\"continue-reading-link\" href=\"https:\/\/blog.iese.edu\/newsletter-library\/66-resources-tip\/\">Read More<\/a><\/div>\n","protected":false},"author":168,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94967,94970],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-66-june-2016","category-resources-tip"],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":2,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/posts\/55\/revisions\/75"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/newsletter-library\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}