{"id":822,"date":"2022-04-25T15:42:13","date_gmt":"2022-04-25T13:42:13","guid":{"rendered":"https:\/\/blog.iese.edu\/newsletter-library\/?p=822"},"modified":"2022-05-13T12:20:45","modified_gmt":"2022-05-13T10:20:45","slug":"94-research-guide","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/newsletter-library\/94-research-guide\/","title":{"rendered":"Metaverse"},"content":{"rendered":"

>\u00a0<\/span>Return to the #94 Newsletter<\/span><\/span><\/a><\/em><\/strong><\/p>\n

\n

The Metaverse promises to revolutionize the digital world. Over the next decade we are poised to see a complete transformation in how business interacts with customers, how work is done, how organizations operate, what products and services are offered and how they are distributed. The Metaverse is expected to shake up the value functions of companies in just about every industry, from consumer products to education, to health care, to entertainment, to banking, to payment systems. New marketplaces, industries and resources will emerge, as will new professions and skillsets.<\/p>\n

Business leaders need to understand what the Metaverse is, as well as the groundbreaking opportunities and risks it presents. Gartner defines it as an example of combinatorial innovation that requires multiple technologies and trends, such as augmented reality (AR), flexible work styles, head-mounted displays (HMDs), an AR cloud, the Internet of Things (IoT), 5G, artificial intelligence (AI) and spatial technologies, to form a complete Metaverse. As most of the components of the Metaverse already exist, what is rapidly going mainstream is how all these features are integrated.<\/p>\n

Find a selection of resources at the IESE Library that can help you understand how these immersive experiences can change business and the way we work. Are you ready for the metaverse?<\/p>\n

1. Literature on Metaverse<\/strong><\/p>\n

Discovery<\/span><\/a><\/strong>. Books & Articles on Metaverse:<\/p>\n

Metaverse: Business & Management<\/span><\/a><\/strong><\/p>\n

Metaverse: Education & Learning<\/span><\/a><\/strong><\/p>\n

Factiva<\/span><\/a><\/strong>. News on Metaverse:<\/p>\n

Selection of Top Stories\/Trends\/Analysis on Metaverse<\/span><\/a><\/strong><\/p>\n

Selection on Corporate\/Industrial News on Metaverse<\/span><\/a><\/strong><\/p>\n

Word Economic Forum. Strategic Intelligence. Metaverse<\/span><\/a>
\n<\/strong>(First-time users must register).
\n<\/strong><\/p>\n

2. Statistics<\/strong><\/p>\n

Statista Dossier. Metaverse how it\u2019s shaping up<\/span><\/a><\/strong>.<\/p>\n

3. Industry & Market Reports<\/strong><\/p>\n

Gartner<\/span><\/a>
\n<\/strong>(You must keep Gartner database open to download the full Gartner reports).<\/p>\n

Some examples:
\n– What is a Metaverse?<\/span><\/a>
\n<\/strong>– How Will the Metaverse Shape the Digital Employee Experience? March 2022<\/span><\/a><\/strong>
\n– How to Increase Customer Engagement and Drive Revenue in the Metaverse. February 2022<\/span><\/a><\/strong><\/p>\n

Marketline<\/span><\/a>
\n<\/strong>(You must keep Marketline database open to have direct access to the full-text of Marketline reports).<\/p>\n

Some examples:
\n– Big Tech Back the Metaverse: Strong Investment Expected in 2022<\/span><\/a>
\n<\/strong>– Facebook Plans to Create Metaverse: Zuckerberg Outlines Ambitions for New Initiative<\/span><\/a><\/strong><\/p>\n

Refinitiv Workspace<\/span><\/a><\/strong>
\n(Contact library staff at library@iese.edu<\/span><\/a> to have access to Refinitiv Research).<\/p>\n

Some examples:
\n– Morgan Stanley . Luxury & Thematics: Luxury in the Metaverse
\n–\u00a0Morgan Stanley. China internet: The Metaverse \u2013 The Next Mobile Internet?
\n– Morgan Stanley Internet: The Metaverse: Evolutionary or Revolutionary?
\n– Crispidea Metaverse Industry Report.<\/p>\n

4. Consumers & Marketing<\/strong><\/p>\n

Warc<\/span><\/a><\/strong><\/p>\n

5. Free Reports<\/strong><\/p>\n

Accenture. Meet Me in the Metaverse<\/span><\/a><\/strong><\/p>\n

JP Morgan. Opportunities in the Metaverse<\/span><\/a><\/strong><\/p>\n

Grayscale. The Metaverse. Web 3.0 Virtual Cloud Economies<\/span><\/a><\/strong><\/p>\n

PWC. Demystifying the Metaverse<\/span><\/a><\/strong>
\n
\n6. Organizations & Associations<\/strong><\/p>\n

The Metaverse Association<\/span><\/a><\/strong><\/p>\n

VR AR Association. Publications. Case Studies, Reports, White Papers, Surveys<\/span><\/a><\/strong>
\n
\n7. Metaverse Technology Companies<\/strong><\/p>\n

AnalyticSteps. 8 Top Companies Leading the Metaverse Technology. Dec, 06, 2021<\/span><\/a><\/strong><\/p>\n

XR. Who is Building the Metaverse? A Group of 160+ Companies, and You. Dec, 7, 2021<\/span><\/a><\/strong><\/p>\n

Roundhill Ball Metaverse ETF<\/strong>
\nSearch for METV.K in Refinitiv Workspace<\/span><\/a><\/strong> to retrieve the companies in the Ball Metaverse Index. The Index is composed of globally-listed equity securities of companies that engage in activities or provide products, services, technologies, or technological capabilities to enable the Metaverse, and benefit from its generated revenues.<\/p>\n","protected":false},"excerpt":{"rendered":"

>\u00a0Return to the #94 Newsletter The Metaverse promises to revolutionize the digital world. Over the next decade we are poised to see a complete transformation in how business interacts with customers, how work is done, how organizations operate, what products and services are offered and how they are distributed. The Metaverse is expected to shake up the value functions of companies in just about every industry, from consumer products to… <\/p>\n

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